Trusted by Top MNCs & Industry Leaders
RiYO Advertising is India's trusted media planning partner. We transform ad budgets into growth through precision-led media strategy across newspapers, TV, radio, digital, OOH (billboards), and cinema.
For 20+ years, we've helped 200+ brands — from ambitious startups to leading Indian and multinational companies across IT, retail, BFSI, and consumer sectors — plan campaigns that deliver a 300% average ROAS (typical range: 250–420%). We manage ₹500 crore+ in annual ad spend across India.
Our clients see: 3–10x revenue growth, 40–65% reduction in acquisition costs, and measurable market share gains.
Whether you're scaling a startup, protecting market share, or launching nationally — we create the strategic media plan that makes every rupee count.
Trusted by Top MNCs & Industry Leaders
Media planning is the strategic process of deciding where, when, and how to spend your advertising budget to reach your ideal customers with maximum efficiency.
Without media planning, brands typically waste 40–50% of their advertising budget on channels that never reach their audience.
With strategic planning, 80–90% of the budget reaches high-probability customers — and ROI is forecast before a single rupee is spent.
Average ad budget wasted without planning
Budget reaching high-intent customers
Forecasted before campaign launch
Years of strategic planning experience
They buy ads because a publisher has availability.
They spread budget evenly across every channel.
They don't track which channels generate actual revenue.
They waste 40–50% of advertising spend on inefficient channels.
Budget spread evenly across all channels
"Spray and pray" hoping something works
40–50% budget wasted on low-performing channels
Unknown ROI until campaign ends
No clear next steps
Budget allocated to highest-ROI channels
Targeted strategy with measurable goals
80–90% budget reaches high-probability customers
Forecasted ROI before spending
Clear optimization roadmap
Our media planning process takes 2–4 weeks and follows four structured steps: research, strategic planning, execution handoff, and monthly optimization.
Timeline: 1–2 weeks
We begin by understanding your business, customers, market, and competitive landscape.
Your Business: Product and margins, positioning, goals (revenue, market share, awareness, leads), budget, and timeline.
Your Customers: Demographics (age, income, education, location, profession), media habits (which newspapers, TV shows, websites, podcasts), shopping behavior and purchase triggers, and the decision journey from awareness to purchase.
Your Market: Market size and growth, best and least valuable customer segments, seasonality (school season in July, festive season in October–December), and regional demand differences.
Your Competitors: Which channels they use, estimated spend, share of voice, messaging angles, and white spaces (underused channels where you can stand out).
📄 Output: A 20–30 page insights report covering audience profile, media habits, seasonality, competitive landscape, and recommended channels.
Timeline: 1–2 weeks
Using the research, we build your complete media plan:
Channel Mix Recommendation: Which channels, why each one, and what reach to expect. Example: "Times of India for brand awareness (3M+ daily readers), Meta ads for conversion (income/profession targeting), highway billboards for frequency (30K daily commuters)"
Budget Allocation: Exact split with reasoning. Example: "₹30L newspaper (45%), ₹25L digital (35%), ₹15L radio (20%)"
Scheduling & Timing: Day-of-week, time slots, seasonal weighting, and frequency per channel.
Forecasted Results: Expected reach, frequency, response, and ROAS range (e.g., "300–350% based on market data")
📄 Output: A 50–80 page strategic media plan with channel recommendations, budget allocation, scheduling, creative guidelines, and ROI forecast.
Timeline: Ongoing
Once you approve the plan, we hand off to the media buying team — ours or yours.
We Provide:
Timeline: Monthly
After launch, we track performance and optimize in real time:
Reach & Frequency: Per channel, flagged ✅ or ⚠️
Performance by Channel: Leads and cost per lead compared side by side
ROI & Revenue: Total ROAS and channel-level ROAS
Optimization Recommendations: "Reduce radio budget 25%, reallocate to digital; increase newspaper frequency from 2x to 3x weekly"
RiYO plans media across every major channel in India — print, TV, digital, radio, OOH, and cinema — plus the research, budgeting, and measurement that make the plan work.
Campaigns across Times of India, The Hindu, Hindustan Times, Indian Express, regional dailies, and business publications. We determine which papers reach your audience (national vs. regional, English vs. language), which sections and editions, frequency and size, and cost-per-reach.
Broadcast channels (news, entertainment, sports) plus connected TV and streaming — JioHotstar, SonyLIV, Zee5, Amazon miniTV. We determine which channels your audience watches, time slots, program placement, spot duration, and cost efficiency.
Google Ads (search, display, shopping), Meta (Facebook, Instagram including Reels), LinkedIn, YouTube (including Shorts), programmatic display, and native advertising. We determine platform fit (LinkedIn for B2B, Instagram for fashion/lifestyle, YouTube for education), audience targeting, placements, budget split, and expected CPC/CPM/conversion rates.
FM stations, podcasts, and streaming audio (Spotify, JioSaavn, Wynk). We determine station fit, time slots (drive time 6–9 AM for commuters), formats (jingles, spots, sponsored programs), and station mix.
Highways, bus shelters, metro, airport, and experiential placements. We determine high-traffic locations, duration (1–12 months), creative size and rotation, geographic coverage, and expected daily footfall.
Multiplex chains (PVR INOX, Cinepolis) and single screens. We determine chain fit, genre targeting, theater mix, and placement.
Who your ideal customer is and what triggers their purchase.
Time spent per medium, preferred publications and platforms, receptive moments.
Competitor channels, spend estimates, share of voice, white spaces.
Growth, seasonality, regional demand patterns.
Channel splits based on ROI potential, monthly vs. seasonal weighting, 10% contingency reserve.
Reach, leads, conversions, ROAS, and break-even timeline before you spend.
15–35% below published rates through publisher relationships, volume discounts, and remnant inventory.
Monthly reach, frequency, cost-per-lead, and ROI by channel.
Reallocate from underperformers to outperformers.
Quarterly reviews, real-time adjustments, seasonal rebalancing.
Planning media since 2004, through market booms, crashes, and the rise of digital, mobile, and OTT. We know what works and how to forecast realistic ROI.
Scale that gives us publisher leverage, performance data, and forecast confidence.
Direct lines to Times of India, Economic Times, The Hindu, Google, Meta, TV networks, and radio stations. That means 15–35% better rates, priority placements, and fast problem-solving.
₹3 in revenue per ₹1 spent, on average (typical range 250–420%). Not luck — strategy.
200+ clients across IT, retail, BFSI, real estate, education, and consumer sectors, from funded startups to large corporates. (Client references available on request.)
Print, TV, digital, radio, OOH, cinema. One integrated strategy, one point of accountability.
Every recommendation backed by research, benchmarks, and forecasted ROI.
Monthly reports showing what worked, what didn't, and why.
you work with a named media planning director, not a junior executive.
RiYO's media planning packages range from ₹50,000 for a starter strategy to ₹5,00,000+ for enterprise engagements, with delivery in 2–4 weeks.
For campaign execution, we recommend a minimum media budget of ₹5–10 lakhs per month to see meaningful multi-channel results.
| Package | What's Included | Timeline | Price |
|---|---|---|---|
| Starter | Audience research + channel recommendations | 2 weeks | ₹50,000 |
| Standard | Full research, strategy, 3-month plan, forecasted ROI | 3 weeks | ₹1,50,000 |
| Premium | Full research, 12-month integrated plan, quarterly reviews, optimization guidance | 4 weeks | ₹3,50,000 |
| Enterprise | Custom research, multi-year strategy, dedicated planning director, real-time optimization | Ongoing | ₹5,00,000+ |
Audience profiling, top-3 channel recommendations, budget allocation framework, expected reach and ROI estimates, findings presentation.
Best for: Small businesses needing quick direction.Comprehensive audience and market research, competitive analysis, complete media strategy, 3-month detailed buying plan, ROI forecast by channel, one revision round.
Best for: Growing businesses and regional campaigns.Everything in Standard plus a full 12-month integrated plan, quarterly reviews, real-time performance tracking, and 2 hours/month strategic consultation.
Best for: Established brands running annual, pan-India campaigns.Custom research, multi-year roadmap, dedicated planning director, weekly reviews, real-time budget reallocation, direct leadership access, custom dashboard.
Best for: Large corporates and multi-brand strategies.Media planning decides where, when, and how much to spend; media buying executes that plan by negotiating and booking the actual ad space. You need both — a great plan with bad deals is expensive, and great deals without a plan are inefficient.
Strategy and blueprint for where to spend
Execution — negotiating and booking ad space
RiYO Does Both: We plan your strategy, then negotiate and buy media on your behalf — or hand a buying-ready brief to your existing buyer.
Background: Online fashion brand, ₹70L annual media budget, looking to scale profitably.
Budget spread evenly (40% newspaper, 30% TV, 20% digital, 10% radio) with no channel attribution. ROAS stuck at 150% (₹1.05Cr revenue on ₹70L spend) — unprofitable at scale.
Researched target customer: women 25–35, urban, shopping via Instagram and Facebook between 7–10 PM. Found 85% of the target audience on digital; newspaper reached only 20%, TV 15%.
55% digital
20% newspaper
15% TV
10% radio
Negotiated ~25% rate savings across channels.
ROAS
150% → 420%
Revenue up from ₹1.05Cr to ₹2.9Cr
Cost per customer
₹800 → ₹300
62% reduction
Incremental revenue
₹1.8Cr
Planning fee of ₹1.5L returned in year one
Background: Enterprise software company generating 100 leads/month at ₹1,500 per lead — too expensive to scale.
Reactive ad buying on LinkedIn and Google with no allocation framework and no tracking.
Researched decision-makers: IT directors and VPs at mid-market companies (500–5,000 employees). Found they read Economic Times, monitor LinkedIn, and attend industry conferences.
40% LinkedIn (precise job-title targeting)
30% Economic Times advertorials (credibility)
20% Google search (high-intent keywords)
10% industry events
Lead volume
100 → 300
3x increase
Cost per lead
₹1,500 → ₹500
65% reduction — saving ~₹3L/month (₹36L/year)
Lead-to-sale conversion
10% → 20%
better-qualified audiences
Revenue growth
₹5Cr → ₹25Cr
over two years
Background: Multi-location restaurant chain running uncoordinated local ads.
TV spots airing at 2 PM when the target audience was at work; no digital or OOH; no foot-traffic measurement. Flagship location: 400 customers/day.
Identified two audiences: office professionals (weekday lunch, 11 AM–1 PM) and families (Friday evening–Sunday).
40% OOH (billboards on office commute corridors)
35% newspaper (weekend inserts)
20% digital (lunch-hour mobile targeting)
5% radio (drive time)
Added geolocation-based foot-traffic tracking.
Foot traffic
400 → 560
+40% increase
Average bill
₹800 → ₹920
+15% increase
Daily revenue
₹3.2L → ₹5.1L
~₹57L incremental revenue per month
Campaign ROAS
280%
Plan now rolling out across other locations
Your ad budget is too important to leave to chance. Strategic media planning ensures every rupee reaches the right customer, at the right time, on the right channel — with ROI forecast before you spend.
Preliminary audience and market analysis
Channel recommendations for your business
Estimated ROI range
Clear next steps and timeline
Get two free resources instantly to help you research your audience, organize your media strategy, and compare advertising channels before investing your marketing budget.
Organize research, document audience insights, and build your own media strategy.
Newspaper vs. TV vs. digital vs. radio vs. OOH vs. cinema, compared on reach, cost, frequency, and audience fit.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
One agency handling all bookings across India for seamless ad publishing.
Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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