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Editions: Mumbai · Pune · Nagpur · Nashik · Aurangabad · Kolhapur · Ahmednagar · Solapur · and 15+ more
Lokmat Times targets Maharashtra Marathi speaking property buyers who constitute the actual residential buyers from Pune, Nashik, Nagpur, Aurangabad, and other Maharashtra Tier-II and Tier-III cities. This is an actual end user market – consisting of mid-income families buying their first houses, farmers purchasing plots, small-scale businessmen buying commercial spaces etc., and not just HNIs alone. It is the best suited platform to actually target the Maharashtra residential property market.
| Buyer Type | Property Interest | Location |
|---|---|---|
| First-home Marathi families | 1–2 BHK affordable and mid-segment | Pune suburbs, Nagpur, Nashik |
| Farmers investing in plots | Agricultural and residential plots | Nashik, Aurangabad, rural Maharashtra |
| SME owners | Commercial shop, office space | All Tier-2 cities |
| Government employees | Mid-segment residential | Nagpur, Aurangabad |
| Marathi diaspora (from villages) | Hometown plots and homes | All editions |
| Real estate developers | New project launch to local buyers | Pune, Nashik, Nagpur, Aurangabad |
Mid-segment and affordable residential property, plots, and local commercial real estate perform strongest in Lokmat Times aligning with Maharashtra's Marathi-speaking property buyer base.
| Property Category | Lokmat Performance | Better Alternative |
|---|---|---|
| Affordable residential (up to INR 50L) | Excellent | Lokmat is first choice |
| Mid-segment residential (INR 50L–1.5Cr) | Very good | Lokmat + Times Property |
| Plot and agricultural land | Excellent | Lokmat is primary choice |
| Commercial (local shops, offices) | Very good | Lokmat for local buyers |
| Premium / luxury residential | Moderate | English papers for HNI buyers |
| New project launch (Tier-2) | Excellent | Lokmat dominates Tier-2 |
Property ads use classified text (per line) or classified display (per sq cm) formats.
| Edition | Classified Text (4-line min) | Display (per sq cm) |
|---|---|---|
| Pune | INR 1,090–1,150 | INR 1,800 |
| Mumbai | INR 1,060–1,260 | INR 935 |
| Nagpur | INR 805–885 | INR 840 |
| Aurangabad | INR 930–995 | INR 865 |
| Nashik | INR 810–900 | INR 810 |
Lokmat Times is unbeatable as far as Maharashtra residential property marketing towards Marathi speaking buyers, the true end users, is concerned. The English newspaper that targets a smaller proportion of urban elite would be ineffective when trying to reach the 1.4 million plus Marathi speaking household buyers of Maharashtra.
| Property Location | Best Lokmat Edition | Target Buyer |
|---|---|---|
| Pune and PCMC | Pune | Local Marathi families and professionals |
| Nashik city and outskirts | Nashik | Wine/agri region buyers, Mumbai investors |
| Nagpur | Nagpur | Vidarbha professionals and government employees |
| Aurangabad / Chhatrapati Sambhajinagar | Aurangabad | Marathwada buyers and government employees |
| Mumbai Marathi community | Mumbai | Marathi families in Mumbai |
| Pan-Maharashtra project | Maharashtra Combo | Maximum statewide residential reach |
Weekends are the busiest days for looking at properties among Lokmat Times' audience members because they go through the weekly newspaper as a family on weekends and discuss property possibilities with each other. The advertising period for properties advertised in Lokmat is longer on Saturdays than any other day.
Yes. RERA registration number is necessary for all new project launch display ads in Lokmat Times as per Maharashtra RERA requirements. Individual seller classified text ads for resale properties do not require RERA.
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