India's first all-colour English broadsheet. Young, urban, and influential. Your ad, live in 24 hours. Place your classified or display ad in DNA (Daily News & Analysis) with expert help, assured rates and instant confirmation of booking in all editions of Daily News & Analysis in Mumbai, Ahmedabad, Pune, Bangalore, Jaipur, Indore.
DNA Classified Ad Rate Card |
Rates for DNA Classified Advertisement w.e.f. 2026 |
| Classified Text Ads Charged Per Line |
| City Edition | Classified Text Rate | Minimum Lines | Best For |
|---|---|---|---|
| DNA Mumbai | βΉ80 per line | 3 Lines | Recruitment, matrimonial, property |
| DNA Bangalore | βΉ60 per line | 3 Lines | IT jobs, education, business |
| DNA Pune | βΉ40 per line | 3 Lines | Property, education, local business |
| DNA Ahmedabad | βΉ30 per line | 3 Lines | Business, matrimonial, tenders |
| DNA Jaipur / Indore | βΉ15ββΉ25 per line | 3 Lines | Local advertising, notices |
You can book directly β but here's why 10,000+ advertisers choose us:
| Feature | Riyo Advertising | Direct Booking |
|---|---|---|
| Expert ad drafting & proofreading | β Free | β Self-service |
| Dedicated account manager | β Yes | β No |
| Multi-city bundle discounts | β Up to 15% off | β Standard rates |
| Same-day booking assistance | β Yes | β Limited |
| Agency-level rate access | β Yes | β No |
| Post-publication tearsheet | β Yes | β Yes |
Rates vary by edition (city), ad format, page placement, and publication date. Below are the most current 2026 estimates. Contact us for a city-specific quote within 30 minutes.
The most affordable DNA ad format. Charged per line; ideal for matrimonial, name change, lost & found, and personal notices.
Rate: βΉ15 β βΉ80 per line (varies by city)
Minimum lines: Usually 3 lines
Enhancements: Bold text, tick mark, colour background available at small extra cost
Best for: Matrimonial, obituary, name change, lost & found
Display ads support logos, images, custom fonts, and borders. Charged per square centimeter.
| Edition Type | Estimated Rate | Best For |
|---|---|---|
| Smaller Cities / Regional Editions | βΉ15 β βΉ495 per sq cm | Recruitment, local retail, education |
| Metro Cities (Mumbai / Bangalore) | βΉ640 β βΉ2,080 per sq cm | Property, recruitment, institutions, premium retail |
Premium placements within the main DNA paper β front page, page 3, or editorial adjacency.
Rate: βΉ640 β βΉ2,080+ per sq cm
Extra loading: Front page, back page, and page 3 carry surcharges
Best for: Brand campaigns, product launches, real estate projects, corporate announcements
For advertisers seeking maximum visibility and city-wide dominance.
| Format | Estimated Pricing | Best For |
|---|---|---|
| Half Page | βΉ50,000 β βΉ40 Lakhs+ | Product launches, property, institutions |
| Full Page | Starting βΉ75 Lakhs+ | National campaigns and large-scale branding |
The most premium DNA ad format. Your brand wraps the entire front of the newspaper.
Rate: βΉ70 Lakhs+ per insert
Best for: FMCG, automobile launches, major real estate projects, banking & finance
It's self-service, there's no advice on format or placement, or advice on timing - booking directly works. Riyo Advertising lets you add the professional touch to make any booking an effective ad.
We have over 10,000 DNA ad bookings. What does that experience mean to you:
PPC Ads (Charged per line) - Most categories require at least 3 lines. The per-line rate is different in each city; Mumbai and Bangalore are more expensive per line than Jaipur or Indore due to differences in circulation numbers and readership. Bold, tick mark and colour background are other enhancements available and come with a flat rate per insertion.
Charged per square centimeter. You have an exact size in mind. Logos, photos, colour backgrounds, custom fonts and borders are allowed. These ads are placed in the classified section and are far more likely to get responses than plain text ads, for business-type categories.
Large format advertisements in the main DNA newspaper, next to editorial. Charges applied to the loading of the page, in addition to the price per sq cm β charges for the front page (best position for readers), page 3 and back page are higher, as readers are more attentive to these pages.
It is the flagship and the most costly DNA edition as it has the highest circulation and brand presence. The next tier of cities are Bangalore and Pune. The cheapest editions are Jaipur and Indore, meaning that regionally, these are the best choices for those focused on advertising in those areas.
The Sunday edition is priced at a premium rate in order to compensate for the largest single-day circulation. There are more active and engaged readers on weekends, particularly Saturday and Sunday β where consumer-oriented advertisements such as matrimonial, property and lifestyle ads see higher response rates. Legal notices and tender ads: Any weekday is most cost effective when timing is not a critical factor.
Bold text, tick marks and colour backgrounds offer a slight additional flat fee per insertion and make a big difference in visibility of the classifieds text. When it comes to text ads for matrimonial and recruitment, bold + tick mark is always worthwhile, as the visibility will increase to a large extent and the cost will be negligible.
When multiple editions are booked together (e.g. Mumbai + Pune + Ahmedabad), they qualify for bundle pricing that will not be available on city bookings. Usually 10β15% cheaper per city than if you book them individually. This is particularly popular for recruitment drives that aim to reach recruits in several cities at once.
Total time: Under 15 minutes
Select from: Matrimonial, Recruitment, Property, Education, Obituary, Name Change, Tender/Public Notice, Lost & Found, Automobiles, or Business.
Classified Text β Most affordable. Charged per line.
Classified Display β Visual impact with logos/images. Charged per sq cm.
Main Paper Display β Premium editorial placement.
Choose one or multiple editions: DNA Mumbai, Ahmedabad, Pune, Bangalore, Jaipur, and Indore.
Use our calendar to select your date. See "Best Days by Category" below for maximum response rates.
Pay via Credit/Debit Card, UPI, Net Banking, or Wallet. Receive instant booking confirmation with your ad reference number.
Hence it is an ideal platform for matrimonial advertisers for finding educated and professionally engaged matches in Mumbai, Pune, Ahmedabad and Bangalore, as DNA has a young, urban, English-reading audience. The Sunday classifieds are read when parents and candidates have time to read in the weekend, at their peak family reading time. With a classified text ad for as low as βΉ15/line, you'll reach high-end, urban audiences.
Required: No special documents. Ad can be booked the same week.
DNA delivers the kind of candidates that urban employers are looking for; young, English educated, digitally savvy professionals focused on Mumbai, Bangalore, Pune and Ahmedabad. Job postings on Sunday and Wednesday tend to attract the most attention because people who are working check job postings on the weekend and during the middle of the week. A display ad with a company logo can make your company's brand, and bring in candidates β much more effective than a plain text job posting.
Tip: DNA's youth-skewed readership makes it particularly effective for IT, media, retail, and startup hiring.
Property ads are distributed to Mumbai, Pune, Ahmedabad and Bangalore's serious buyers and renters, where DNA has the highest readership. Weekend property viewing is the norm and readers read the Saturday and Sunday newspapers for listings and to arrange a viewing of their properties. DNA property ads are the ideal choice for builders, developers, brokers and landlords to connect with first home buyers and young professionals entering the property market.
Best for: New project launches, resale listings, commercial leasing, rental properties.
There is an obituary and condolence section of DNA that is open each day. These are sensitive announcements and come with special discounted rates. Urgent notices can be booked the same day or next day, contact the media desk directly at 9821984000 for priority booking. We take care of the entire process, from confirmation of copies to delivery of tearsheets.
The legal requirements for name change ads are that you should have a copy of your notarized affidavit. The published DNA copy is a legally valid document showing you name change. We take you through the correct format of your document for full compliance. These are legal notices β the newspaper copy will be your official proof of publication.
Also includes: Marriage notice, lost document notice, property notice, court summons.
DNA has a robust presence in Mumbai and Ahmedabad, making it a preferred choice of government bodies, PSUs, banks, and private companies for publishing tender invitations and statutory notices. For organisations which tenders notice regularly, we have agency rates for bulk bookings. GST-compliant invoicing available.
DNA's readers are young, urban and first generation college-educated families, which makes it ideal for education advertisers. Colleges, coaching institutes, professional certification programs, MBA schools, study abroad consultants reach a very aspirational audience that is taking active decisions on their education. The best time for education advertising is Monday and Sunday.
| City Edition | Best Ad Category | Rate Range (Classified Display) |
|---|---|---|
| DNA Mumbai | Recruitment, real estate, lifestyle, brand | βΉ2,080/sq cm |
| DNA Ahmedabad | Matrimonial, business, real estate, tenders | βΉ495/sq cm |
| DNA Pune | Property, recruitment, education, matrimonial | βΉ640/sq cm |
| DNA Bangalore | Tech recruitment, education, lifestyle | βΉ1,040/sq cm |
| DNA Jaipur | Matrimonial, business, local notices | βΉ495/sq cm |
| DNA Indore | Business, matrimonial, local advertising | Contact us |
Multi-city bookings get combo discounts. Ask us for bundle pricing.
| Category | Best Day(s) | Why |
|---|---|---|
| Matrimonial | Sunday | Peak family readership; highest matrimonial response |
| Recruitment | Wednesday & Sunday | Working professionals browse listings mid-week and weekends |
| Property / Real Estate | Saturday & Sunday | Weekend browsing; serious buyers and investors |
| Education / Admissions | Monday & Sunday | Start-of-week engagement; Sunday for maximum reach |
| Obituary / Condolence | Any day | Dedicated daily section, concessional rates |
| Name Change / Legal | Any day | Legal validity, not readership-dependent |
| Tenders / Public Notice | Any day | Institutional readers check daily |
| Lost & Found | Any day | Urgent notices, daily readership |
| Automobiles | Any day | Consistent daily car-buyer readership |
The prices for classified text ads begin between βΉ15 and βΉ80 per line, depending on the city. Therefore, the city that is the most costly is Mumbai while the cheapest is Jaipur and Indore. Classified display ads (with logos and images) range from βΉ495/sq cm for Ahmedabad edition and Gujarat edition, to βΉ2,080/sq cm for the Mumbai edition. Please get a precise quote for your city and category, we do the same within 30 minutes during working days.
Classified text ads are plain running ads with no graphics and the lowest price per line. Classified display ads: these can have logos, photos, custom fonts and borders and cost by the square centimeter. Display ads offer business advertisers a higher response rate, are very visible in the classifieds section and communicate brand quality.
The best day is Sunday. While there's time to read through the ads, DNA's urban readers are the most active on Sundays. The rate premium on Sundays is quite substantial, and consistently well worth the advertising cost for matrimonial advertisers.
DNA was conceived to reach the younger, urban, English-educated audience across the 22-40 age group in their metros: Mumbai, Pune, Bangalore and Ahmedabad. This is especially true of certain industries where this group is the main customer: IT recruitment, entry-level and mid-level roles, first-home property purchases, education, and lifestyle products. TOI has a larger absolute circ and DNA has an acute youth-urban readership.
The target audience for DNA was from the age group of 22-40, who are younger, urban and educated in English, and mostly concentrated in Mumbai, Pune, Bangalore and Ahmedabad. It's particularly effective in certain categories where it is the main buyer, such as IT recruitment, entry and mid-level positions, first home, education, and lifestyle products. DNA is more urban and has a distinct youth readership, while TOI has a higher absolute circulation.
Yes. You must have the original notarized affidavit that has been scanned. The published DNA ad is a legally binding document of your name change. We advise you what the format should be and confirm your ad copy before submission.
Yes. You can do a multiple city booking. Bundle discounts of up to 15% are available for multi-city bookings. The common combinations of routes are Mumbai + Pune to reach Maharashtra and Mumbai + Ahmedabad to cover the west part of India. You can estimate the most cost effective mix for your desired geography.
Tearsheet service is offered within 48β72 hours of the published ad, which is a scanned copy of the newspaper ad. This is also helpful for verifying legal compliance notice requirements for name change ads, public notices and statutory announcements in which proof of notice is required.
The minimum size for classified display ads in DNA is 3cm x 5cm (15 sq cm). Main paper display ads (inner pages) must be at least 4 cm Γ 5 cm (20 sq cm). A minimum is needed for front page display ads contact us to see what the current minimum is for your preferred edition.
Yes ,DNA Ahmedabad has a strong presence among the youth and English educated professional and business community in Gujarat. The Ahmedabad edition also includes Surat and other big cities of Gujarat. DNA's Gujarat editions in both newsprint and classified publications are among the most cost-effective of all major English daily newspapers in a metro market, making it a good ROI for businesses looking to appeal to the rising professional class of Gujarat.
Riyo Advertising is an authorized advertising partner of the publications of DNA (Daily News & Analysis) and Diligent Media Corporation. Trusted advice on ad placement, format choice, ad copy and booking for business firms, individuals and institutions, ensuring that every ad dollar spent brings the greatest return.
We have managed 10,000+ DNA ad bookings in matrimonial, recruitment, real estate, obituary, public notice and corporate display advertising in all editions across all cities.
Call Riyo Advertising now to plan, design and book your next campaign in minutes.
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Planning, rate guidance, creative drafting, and ad release handled completely for you.
Special combo offers and negotiated rates to reduce your advertising cost.
Quick processing for time-bound ads like name change, legal notices, and tender publications.
Urgent ads accepted for earliest possible publication based on newspaper deadlines.
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