Engagements typically start with a 2–3 week audit and strategy phase, followed by ongoing retainer support or project-based delivery depending on your needs.
Step 1: Communications Audit (1–2 weeks) — we review your existing messaging across channels (website, investor materials, internal communications, media coverage, leadership's public statements) to identify inconsistencies, gaps, and risks.
Step 2: Stakeholder Mapping & Strategy (1 week) — we identify every audience that matters to your organization — employees, investors, media, regulators, customers — and define what each needs to hear, how, and when.
Step 3: Messaging Framework Development (1–2 weeks) — we build a core messaging framework: your organization's narrative, key messages by audience, and approved language for sensitive topics, so every team communicates from the same foundation.
Step 4: Crisis Plan Development (parallel, 1–2 weeks) — for organizations without one, we build a crisis communication plan: potential scenarios, pre-approved holding statements, spokesperson protocols, and an escalation chain — ready before you need it, not during.
Step 5: Ongoing Execution & Support — depending on engagement type, we provide ongoing retainer support (regular content, leadership communications, monitoring) or project-based delivery for specific initiatives (a leadership transition, an M&A announcement, an annual report cycle).
