{"id":8908,"date":"2026-06-10T16:22:19","date_gmt":"2026-06-10T16:22:19","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=8908"},"modified":"2026-06-10T16:23:50","modified_gmt":"2026-06-10T16:23:50","slug":"times-of-india-classified-ad-rates-kolkata-complete-guide-for-2026","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/times-of-india-classified-ad-rates-kolkata-complete-guide-for-2026\/","title":{"rendered":"Times of India Classified Ad Rates Kolkata: Complete Guide for 2026"},"content":{"rendered":"\t\t
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Times of India Classified Ad Rates Kolkata: Complete Guide for 2026<\/h1>\r\n<\/div>\r\n\r\n
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Table of Contents<\/h2>\r\n

What Are Times of India Classified Ad Rates in Kolkata?<\/a><\/p>\r\n

Why Does the Edition Choice Matter in Kolkata?<\/a><\/p>\r\n

What Are All the TOI Kolkata Edition Rates?<\/a><\/p>\r\n

Economic Times and Ei Samay Rates in Kolkata<\/a><\/p>\r\n

What Is the Difference Between TOI Kolkata and Calcutta Times?<\/a><\/p>\r\n

How to Choose the Right Edition for a Kolkata Classified Ad<\/a><\/p>\r\n

Common Mistakes When Booking a Kolkata TOI Classified Ad<\/a><\/p>\r\n

How Much Does a Times of India Classified Ad in Kolkata Actually Cost?<\/a><\/p>\r\n

Frequently Asked Questions<\/a><\/p>\r\n

Which Times of India Kolkata Edition Should You Choose?<\/a><\/p>\r\n <\/div>\r\n\r\n

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What Are Times of India Classified Ad Rates in Kolkata?<\/h2>\r\n

Times of India classified ad rates in Kolkata vary by edition, language, and format. Rates start at \u20b910 per sq cm for Ei Samay Bardhaman and reach \u20b9300 per sq cm for the main TOI Kolkata city edition. Calcutta Times and Education Times Kolkata are both priced at \u20b9135 per sq cm. Economic Times Kolkata sits at \u20b9105 per sq cm.<\/p>\r\n

The Times Group covers Kolkata, wider Bengal, and Northeast India through eight editions \u2014 English and Bengali combined. TOI Kolkata at \u20b9300 per sq cm is one of the most premium classified rates in the Times Group network outside Mumbai. The 30x price gap between Ei Samay Bardhaman and TOI Kolkata in the same city group is the widest range in any market we've covered in this series.<\/p>\r\n

Before picking an edition, the language question needs to come first. Bengali is the mother tongue of the large majority of Kolkata's population. Any consumer or retail campaign that skips Ei Samay is reaching the minority, not the majority.<\/p>\r\n

Why Does the Edition Choice Matter in Kolkata?<\/h2>\r\n

Language, geography, and cost pull in very different directions here.<\/p>\r\n

TOI Kolkata at \u20b9300 per sq cm is the premium English option \u2014 comparable to Mumbai's top-tier zones.<\/p>\r\n

Ei Samay is the Times Group's Bengali-language daily \u2014 essential for reaching Kolkata's dominant Bengali-reading population.<\/p>\r\n

Calcutta Times and Education Times Kolkata are both \u20b9135 per sq cm \u2014 less than half the TOI Kolkata rate, with strong city-level reach for specific categories.<\/p>\r\n

TOI Kolkata Guwahati at \u20b949 per sq cm extends reach into Northeast India at a fraction of the city rate.<\/p>\r\n

One thing worth flagging early: Calcutta Times delivers comparable city-level reach to TOI Kolkata for most classified categories at 45% of the cost. The main reason to pay the TOI Kolkata premium is brand authority \u2014 government notices, large corporate recruitment, and premium real estate where the main masthead carries weight. For everything else, Calcutta Times is the more practical starting point.<\/p>\r\n

What Are All the TOI Kolkata Edition Rates?<\/h2>\r\n

TOI Main and Split Editions<\/p>\r\n

\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n Multi Column Base (\u20b9)<\/th>\r\n Multi Column Add-on (\u20b9)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Times of India \u2013 Kolkata<\/td>\r\n TOIK<\/td>\r\n 300<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Kolkata Guwahati<\/td>\r\n GUS<\/td>\r\n 49<\/td>\r\n 44<\/td>\r\n 35<\/td>\r\n 32<\/td>\r\n <\/tr>\r\n
Calcutta Times<\/td>\r\n CT<\/td>\r\n 135<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Education Times \u2013 Kolkata<\/td>\r\n EDTK<\/td>\r\n 135<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

TOI Kolkata, Calcutta Times, and Education Times Kolkata carry single rates with no separate add-on. Always confirm current rates with the TOI Kolkata booking desk before placing your order.<\/p>\r\n

One pricing detail worth confirming before you book: TOI Kolkata Guwahati (GUS) has an unusual structure where the Multi Column base rate (\u20b935 per sq cm) is lower than the Block Forum base rate (\u20b949 per sq cm). That's the opposite of how most editions work. Verify this with the booking desk before assuming it's correct \u2014 it may have been updated since the rate card was last published.<\/p>\r\n

Economic Times and Ei Samay Rates in Kolkata<\/h2>\r\n

The Times Group publishes The Economic Times and its Bengali-language daily Ei Samay from Kolkata. Ei Samay is distributed across Kolkata and Bardhaman through separate editions.<\/p>\r\n

ET Kolkata targets business readers at \u20b9105 per sq cm. Ei Samay covers the Bengali market across three editions \u2014 the main Kolkata weekday edition, Rabibaroari (the Sunday edition), and Bardhaman.<\/p>\r\n

\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Publication<\/th>\r\n Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n Multi Column Base (\u20b9)<\/th>\r\n Multi Column Add-on (\u20b9)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
The Economic Times<\/td>\r\n Kolkata<\/td>\r\n ETK<\/td>\r\n 105<\/td>\r\n 95<\/td>\r\n 105<\/td>\r\n 95<\/td>\r\n <\/tr>\r\n
Ei Samay<\/td>\r\n Kolkata<\/td>\r\n ESAMK<\/td>\r\n 95<\/td>\r\n 86<\/td>\r\n 95<\/td>\r\n 86<\/td>\r\n <\/tr>\r\n
Ei Samay<\/td>\r\n Rabibaroari \u2013 Kolkata<\/td>\r\n RABBSK<\/td>\r\n 55<\/td>\r\n 47<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Ei Samay<\/td>\r\n Bardhaman<\/td>\r\n ESMBDA<\/td>\r\n 15<\/td>\r\n 10<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

ET Kolkata and Ei Samay Kolkata both have identical Block Forum and Multi Column rates \u2014 meaning Multi Column format costs nothing extra for either publication. For advertisers who want larger visual display, this is a meaningful advantage over editions where Multi Column carries a premium.<\/p>\r\n

Rabibaroari at \u20b955 per sq cm is Ei Samay's Sunday edition \u2014 significantly cheaper than the \u20b995 per sq cm weekday rate. Sunday editions in Kolkata typically see higher readership due to more leisure reading time. For consumer, matrimonial, real estate, and lifestyle categories targeting Bengali readers, Rabibaroari delivers more readership at lower cost than the weekday edition.<\/p>\r\n

Ei Samay Bardhaman at \u20b910\u2013\u20b915 per sq cm is the most affordable placement in the entire Kolkata group. If your business has any presence in Bardhaman district, this is one of the lowest-cost classified options in the Times Group network.<\/p>\r\n

What Is the Difference Between TOI Kolkata and Calcutta Times?<\/h2>\r\n

Two different products from the same group \u2014 different pricing, different audiences, different use cases.<\/p>\r\n

TOI Kolkata (TOIK) at \u20b9300 per sq cm is the main broadsheet \u2014 wide city distribution, full TOI masthead authority. Right for government tenders, large recruitment drives, and premium real estate campaigns where the TOI name carries weight with readers.<\/p>\r\n

Calcutta Times (CT) at \u20b9135 per sq cm is the city supplement \u2014 urban lifestyle focus, younger readership, strong for consumer categories, entertainment, property, and local services. For most city-level classified categories, Calcutta Times delivers comparable reach at less than half the cost.<\/p>\r\n

The decision comes down to one question: does your ad category need the main TOI masthead, or does it just need to reach urban Kolkata readers? If the answer is the latter, Calcutta Times is the right choice.<\/p>\r\n

How to Choose the Right Edition for a Kolkata Classified Ad<\/h2>\r\n

Language first. Everything else follows.<\/p>\r\n

Steps before booking:<\/strong><\/p>\r\n

Choose your language \u2014 English (TOI, ET, Calcutta Times, Education Times) or Bengali (Ei Samay). This is the most important decision for Kolkata classified advertising.<\/p>\r\n

Define your geography \u2014 Kolkata city only, wider Bengal including Bardhaman, or Northeast India through Guwahati?<\/p>\r\n

Match the publication to your ad category \u2014 education ads to Education Times Kolkata, business recruitment and B2B to ET Kolkata, lifestyle and consumer to Calcutta Times, Bengali community and consumer to Ei Samay, Sunday consumer ads to Rabibaroari.<\/p>\r\n

Compare TOI Kolkata vs Calcutta Times \u2014 for most city-level classified categories, Calcutta Times at \u20b9135 per sq cm covers comparable reach at 45% of the TOI Kolkata rate.<\/p>\r\n

Consider Sunday placement \u2014 Rabibaroari at \u20b955 per sq cm is Ei Samay's Sunday edition and typically reaches a wider Bengali readership. For consumer, real estate, and matrimonial categories, Sunday placement at the lower rate is the stronger value choice.<\/p>\r\n

Use Bardhaman for district reach \u2014 Ei Samay Bardhaman at \u20b910\u2013\u20b915 per sq cm is exceptional value for any campaign extending into Bardhaman and surrounding rural Bengal.<\/p>\r\n

Common Mistakes When Booking a Kolkata TOI Classified Ad<\/h2>\r\n

Most errors come from three places: paying the full TOI Kolkata rate when Calcutta Times covers the category adequately, skipping Ei Samay for Bengali reach, and missing the Guwahati edition's unusual Multi Column pricing.<\/p>\r\n