{"id":8902,"date":"2026-06-10T16:19:55","date_gmt":"2026-06-10T16:19:55","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=8902"},"modified":"2026-06-10T16:21:03","modified_gmt":"2026-06-10T16:21:03","slug":"times-of-india-classified-ad-rates-lucknow-complete-guide-for-2026","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/times-of-india-classified-ad-rates-lucknow-complete-guide-for-2026\/","title":{"rendered":"Times of India Classified Ad Rates Lucknow: Complete Guide for 2026"},"content":{"rendered":"\t\t
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Times of India Classified Ad Rates Lucknow: Complete Guide for 2026<\/h1>\r\n<\/div>\r\n\r\n
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Table of Contents<\/h2>\r\n

What Are Times of India Classified Ad Rates in Lucknow?<\/a><\/p>\r\n

Why Does the Edition Choice Matter in Lucknow?<\/a><\/p>\r\n

What Are All the TOI Lucknow Edition Rates?<\/a><\/p>\r\n

State and City Split Editions<\/a><\/p>\r\n

City Supplement Editions<\/a><\/p>\r\n

Zonal Plus Inserts<\/a><\/p>\r\n

Education Editions<\/a><\/p>\r\n

Economic Times and Navbharat Times Rates in Lucknow<\/a><\/p>\r\n

What Is the Difference Between TOI Lucknow and TOI Lucknow City Run?<\/a><\/p>\r\n

How to Choose the Right Edition for a Lucknow Classified Ad<\/a><\/p>\r\n

Common Mistakes When Booking a Lucknow TOI Classified Ad<\/a><\/p>\r\n

How Much Does a TOI Classified Ad in Lucknow Actually Cost?<\/a><\/p>\r\n

Frequently Asked Questions<\/a><\/p>\r\n

Which Times of India Lucknow Edition Should You Choose?<\/a><\/p>\r\n <\/div>\r\n\r\n

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What Are Times of India Classified Ad Rates in Lucknow?<\/h2>\r\n

Times of India classified ad rates in Lucknow vary by edition, zone, and format across more than 25 publications managed from this single booking hub. Rates start at \u20b917 per sq cm for Times Plus Moradabad and reach \u20b9165 per sq cm for the main TOI Lucknow and TOI Lucknow City Run editions.<\/p>\r\n

Lucknow is one of the most geographically diverse classified advertising markets in the Times Group network \u2014 covering all of Uttar Pradesh, Uttarakhand, and cities as spread out as Agra, Dehradun, Varanasi, Gorakhpur, and Kanpur. All bookable from one point.<\/p>\r\n

That breadth is useful. It also means more decisions before you book. Getting the edition wrong in a 25-edition network is easier than it sounds, and the rate difference between the right edition and the wrong one can be significant. TOI Lucknow at \u20b9165 per sq cm versus Lucknow Times at \u20b990 per sq cm covers overlapping city audiences \u2014 and most local businesses don't need the more expensive one.<\/p>\r\n

Why Does the Edition Choice Matter in Lucknow?<\/h2>\r\n

Because this group has more targeting options than any other in the Times network \u2014 and most advertisers use only two or three of them.<\/p>\r\n

TOI Lucknow and TOI Lucknow City Run are both \u20b9165 per sq cm \u2014 the most premium English classified options in the region.<\/p>\r\n

Three dedicated Education editions \u2014 Education Times Lucknow, Education Times Kanpur, and Education Plus Lucknow Upcountry \u2014 make Lucknow the strongest education-advertising hub in the TOI network.<\/p>\r\n

Zonal Plus inserts \u2014 Gorakhpur Plus, Haridwar Plus, Jhansi Plus, Kumaon Plus, Times Plus Moradabad \u2014 offer hyperlocal reach at \u20b919\u2013\u20b925 per sq cm, among the lowest rates in the entire Times Group.<\/p>\r\n

Navbharat Times Lucknow at \u20b991 per sq cm is the dominant Hindi-language classified platform in UP. Any Lucknow campaign that skips NBT is reaching only the English-reading minority.<\/p>\r\n

What Are All the TOI Lucknow Edition Rates?<\/h2>\r\n

State and City Split Editions<\/h2>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Times of India \u2013 Lucknow<\/td>\r\n TOIL<\/td>\r\n 165<\/td>\r\n 149<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Lucknow City Run<\/td>\r\n TOILC<\/td>\r\n 165<\/td>\r\n 149<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Kanpur<\/td>\r\n TOIKN<\/td>\r\n 60<\/td>\r\n 54<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Delhi\u2013West Uttarakhand<\/td>\r\n TOIWUTK<\/td>\r\n 110<\/td>\r\n 100<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Lucknow @ Allahabad Varanasi<\/td>\r\n ALLVAR<\/td>\r\n 55<\/td>\r\n 50<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Agra<\/td>\r\n TOIWAGR<\/td>\r\n 44<\/td>\r\n 39<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Bareilly<\/td>\r\n TOIWBLY<\/td>\r\n 50<\/td>\r\n 45<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Dehradun<\/td>\r\n TOIWDEH<\/td>\r\n 70<\/td>\r\n 63<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Meerut<\/td>\r\n TOIWMEP<\/td>\r\n 50<\/td>\r\n 45<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

City Supplement Editions<\/h2>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Lucknow Times<\/td>\r\n LT<\/td>\r\n 90<\/td>\r\n 81<\/td>\r\n <\/tr>\r\n
Kanpur Times<\/td>\r\n KNP<\/td>\r\n 35<\/td>\r\n 32<\/td>\r\n <\/tr>\r\n
Allahabad Times<\/td>\r\n ALP<\/td>\r\n 35<\/td>\r\n 32<\/td>\r\n <\/tr>\r\n
Varanasi Times<\/td>\r\n VART<\/td>\r\n 40<\/td>\r\n 35<\/td>\r\n <\/tr>\r\n
Doon Times of India<\/td>\r\n DP<\/td>\r\n 40<\/td>\r\n 36<\/td>\r\n <\/tr>\r\n
Bareilly Times of India<\/td>\r\n SPBL<\/td>\r\n 34<\/td>\r\n 31<\/td>\r\n <\/tr>\r\n
Agra Times<\/td>\r\n AP<\/td>\r\n 26<\/td>\r\n 24<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Zonal Plus Inserts<\/h2>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Gorakhpur Plus \u2013 Lucknow<\/td>\r\n GORP<\/td>\r\n 25<\/td>\r\n 21<\/td>\r\n <\/tr>\r\n
Haridwar Plus \u2013 Lucknow<\/td>\r\n HRWP<\/td>\r\n 23<\/td>\r\n 21<\/td>\r\n <\/tr>\r\n
Jhansi Plus \u2013 Lucknow<\/td>\r\n JHPL<\/td>\r\n 22<\/td>\r\n 20<\/td>\r\n <\/tr>\r\n
Kumaon Plus \u2013 Lucknow<\/td>\r\n KMPL<\/td>\r\n 22<\/td>\r\n 20<\/td>\r\n <\/tr>\r\n
Times Plus (Moradabad)<\/td>\r\n MOP<\/td>\r\n 19<\/td>\r\n 17<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Education Editions<\/h2>\r\n
\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Education Times \u2013 Lucknow<\/td>\r\n EDPL<\/td>\r\n 70<\/td>\r\n 63<\/td>\r\n <\/tr>\r\n
Education Plus \u2013 Lucknow Upcountry (All, Var & GKP)<\/td>\r\n EDPUP<\/td>\r\n 55<\/td>\r\n 50<\/td>\r\n <\/tr>\r\n
Education Times \u2013 Kanpur<\/td>\r\n EDTKN<\/td>\r\n 40<\/td>\r\n 35<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Rates are in force from July 9, 2020, for Classified Display Block Forum format. Always confirm current rates with the TOI Lucknow booking desk before placing your order.<\/p>\r\n

Economic Times and Navbharat Times Rates in Lucknow<\/h2>\r\n

The Times Group publishes The Economic Times and Navbharat Times in Lucknow alongside the TOI editions.<\/p>\r\n

ET Lucknow targets business and professional readers at \u20b935 per sq cm \u2014 less than a quarter of the TOI Lucknow rate. Navbharat Times Lucknow at \u20b991 per sq cm is the primary Hindi-language classified platform in UP. The NBT rate is higher than most TOI city supplements in the region, which reflects how large and engaged the Hindi readership base actually is.<\/p>\r\n

\r\n \r\n \r\n \r\n \r\n \r\n \r\n
Publication<\/th>\r\n Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
The Economic Times<\/td>\r\n Lucknow<\/td>\r\n ETL<\/td>\r\n 35<\/td>\r\n 32<\/td>\r\n <\/tr>\r\n
Navbharat Times<\/td>\r\n Lucknow<\/td>\r\n NBTL<\/td>\r\n 91<\/td>\r\n 82<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Dual-language city coverage \u2014 TOI Lucknow plus Navbharat Times \u2014 runs approximately \u20b9256 per sq cm combined. For campaigns targeting a broad Lucknow audience across both English and Hindi readers, that combination covers the city properly. Single-language booking in Lucknow leaves a large portion of the readership unreached either way.<\/p>\r\n

What Is the Difference Between TOI Lucknow and TOI Lucknow City Run?<\/h2>\r\n

Both are priced identically at \u20b9165 per sq cm base and \u20b9149 per sq cm add-on. The difference is distribution scope.<\/p>\r\n

TOI Lucknow (TOIL) is the main edition distributed across the wider Lucknow zone \u2014 it reaches beyond the city into surrounding areas. TOI Lucknow City Run (TOILC) is contained to Lucknow city readers only. No upcountry distribution.<\/p>\r\n

For a city-specific campaign \u2014 a local business, a property in central Lucknow, a college admission announcement \u2014 the City Run edition means you're not paying for distribution outside the city. For statewide or zone-wide reach, the main edition is the right choice. Same price, different scope. Worth clarifying with the booking desk before confirming.<\/p>\r\n

How to Choose the Right Edition for a Lucknow Classified Ad<\/h2>\r\n

With 25-plus editions, the decision tree matters more here than in any other city in this series.<\/p>\r\n

Steps before booking:<\/strong><\/p>\r\n

Define your geography precisely \u2014 Lucknow city only, a specific UP city like Kanpur or Varanasi, statewide UP, or a cross-state UP-Uttarakhand campaign?<\/p>\r\n

Choose your language \u2014 English (TOI, ET), Hindi (Navbharat Times), or both for full city reach.<\/p>\r\n

Match the edition to your ad category \u2014 education ads to Education Times Lucknow or Education Times Kanpur, business recruitment to ET Lucknow, statewide government and real estate to TOI Lucknow, hyperlocal services to city supplements and Plus inserts.<\/p>\r\n

Compare state editions vs city supplements \u2014 TOI Kanpur at \u20b960 per sq cm has broader state-level distribution; Kanpur Times at \u20b935 per sq cm is the more affordable city supplement. For a Kanpur city-only campaign, the supplement is often the right call.<\/p>\r\n

Use Plus inserts for hyperlocal reach \u2014 Gorakhpur, Haridwar, Jhansi, Kumaon, and Moradabad Plus editions at \u20b919\u2013\u20b925 per sq cm are among the most affordable placements in the Times Group. Most advertisers expanding into secondary UP cities miss these entirely.<\/p>\r\n

Book Education editions during admission season \u2014 Education Times Lucknow, Education Plus Upcountry, and Education Times Kanpur together cover the entire UP education audience. Peak season is January to June.<\/p>\r\n

Common Mistakes When Booking a Lucknow TOI Classified Ad<\/h2>\r\n

The most common errors: paying for TOI Lucknow when Lucknow Times covers the same city audience at nearly half the cost, and skipping Navbharat Times entirely.<\/p>\r\n