{"id":8896,"date":"2026-06-10T16:17:19","date_gmt":"2026-06-10T16:17:19","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=8896"},"modified":"2026-06-10T16:18:05","modified_gmt":"2026-06-10T16:18:05","slug":"times-of-india-classified-ad-rates-patna-complete-guide-for-2026","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/times-of-india-classified-ad-rates-patna-complete-guide-for-2026\/","title":{"rendered":"Times of India Classified Ad Rates Patna: Complete Guide for 2026"},"content":{"rendered":"\t\t
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Times of India Classified Ad Rates Patna: Complete Guide for 2026<\/h1>\r\n<\/div>\r\n\r\n
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Table of Contents<\/h2>\r\n

What Are Times of India Classified Ad Rates in Patna?<\/a><\/p>\r\n

Why Does the Edition Choice Matter in Patna?<\/a><\/p>\r\n

What Are All the TOI Patna Edition Rates?<\/a><\/p>\r\n

How Does TOI Bihar Differ From Patna Times?<\/a><\/p>\r\n

How to Choose the Right Edition for a Patna Classified Ad<\/a><\/p>\r\n

Common Mistakes When Booking a Patna TOI Classified Ad<\/a><\/p>\r\n

How Much Does a Times of India Classified Ad in Patna Actually Cost?<\/a><\/p>\r\n

Frequently Asked Questions<\/a><\/p>\r\n

Which Times of India Patna Edition Should You Choose?<\/a><\/p>\r\n <\/div>\r\n\r\n

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What Are Times of India Classified Ad Rates in Patna?<\/h2>\r\n

Times of India classified ad rates in Patna vary by edition and format. Rates start at \u20b919 per sq cm for the TOI Jharkhand (Patna Split) and reach \u20b9137 per sq cm for the Multi Column format of TOI Bihar. Patna Times and Ranchi Times are both priced at \u20b924\u2013\u20b927 per sq cm \u2014 among the most affordable city supplement options in the Times Group network.<\/p>\r\n

Four editions are published from Patna, covering Bihar, Jharkhand, and their respective city audiences. The edition choice matters more here than in most cities because the Bihar and Jharkhand splits serve entirely different states \u2014 and booking the wrong one means your ad runs in a geography your audience doesn't live in.<\/p>\r\n

One thing worth flagging before you look at the tables: the Multi Column rate for TOI Bihar is \u20b9137 per sq cm against a Block Forum base of \u20b937 per sq cm. That's a 3.7x jump for a format change. I've seen advertisers miss this and end up with a bill four times what they expected. Check the format before you confirm.<\/p>\r\n

Why Does the Edition Choice Matter in Patna?<\/h2>\r\n

Four editions, two states, two cities. None of them overlap.<\/p>\r\n

TOI Bihar (Patna Split) is the primary edition for statewide Bihar reach. Highest rate in the group at \u20b937 per sq cm base.<\/p>\r\n

TOI Jharkhand (Patna Split) covers Jharkhand from Patna at \u20b921 per sq cm \u2014 the most affordable state-level TOI split in this group.<\/p>\r\n

Patna Times is a city supplement for Patna readers only. Not a substitute for TOI Bihar.<\/p>\r\n

Ranchi Times is the Ranchi city equivalent \u2014 same price and structure as Patna Times, different city.<\/p>\r\n

The most common mistake is using TOI Bihar for a Patna city campaign when Patna Times at \u20b927 per sq cm covers the actual audience at less than three-quarters of the cost. Statewide distribution is wasted spend for a local business.<\/p>\r\n

What Are All the TOI Patna Edition Rates?<\/h2>\r\n

The Times of India Patna group has four editions: two state-level splits (Bihar and Jharkhand) and two city supplements (Patna Times and Ranchi Times). Classified display rates range from \u20b921 per sq cm for the Jharkhand split to \u20b9137 per sq cm for TOI Bihar Multi Column.<\/p>\r\n

\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n Multi Column Base (\u20b9)<\/th>\r\n Multi Column Add-on (\u20b9)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Times of India \u2013 Bihar (Patna Split)<\/td>\r\n TOIBIR<\/td>\r\n 37<\/td>\r\n 33<\/td>\r\n 137<\/td>\r\n 123<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Jharkhand (Patna Split)<\/td>\r\n TOIJHK<\/td>\r\n 21<\/td>\r\n 19<\/td>\r\n 42<\/td>\r\n 38<\/td>\r\n <\/tr>\r\n
Patna Times<\/td>\r\n PAT<\/td>\r\n 27<\/td>\r\n 24<\/td>\r\n 27<\/td>\r\n 24<\/td>\r\n <\/tr>\r\n
Ranchi Times<\/td>\r\n RANT<\/td>\r\n 27<\/td>\r\n 24<\/td>\r\n 27<\/td>\r\n 24<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Rates are in force from July 9, 2020, for Classified Display Block Forum and Multi Column formats. Always confirm current rates with the TOI Patna booking desk before placing your order.<\/p>\r\n

Patna Times and Ranchi Times have an unusual pricing structure: their Multi Column rate is identical to their Block Forum base rate. That means Multi Column format costs no more than Block Forum for these two supplements \u2014 which is not the case for the state-level splits. If you're booking a city supplement and want wider ad display, Multi Column is the same price.<\/p>\r\n

How Does TOI Bihar Differ From Patna Times?<\/h2>\r\n

Different products entirely. TOI Bihar (Patna Split) is the main state-level edition \u2014 wider Bihar circulation, higher rate, better for campaigns that need to reach beyond Patna city. Patna Times is a city supplement aimed at Patna readers, priced lower and scoped tighter.<\/p>\r\n

The right choice depends on what you're advertising:<\/p>\r\n

TOI Bihar (TOIBIR) \u2014 statewide Bihar reach, government tenders, large recruitment drives, real estate with pan-Bihar appeal, or any campaign needing the main TOI masthead.<\/p>\r\n

Patna Times (PAT) \u2014 Patna city-specific ads, neighbourhood businesses, local services, education announcements, coaching institutes. Any campaign where city targeting is enough and statewide distribution is wasted spend.<\/p>\r\n

TOI Jharkhand (TOIJHK) \u2014 your only option when the target market is Jharkhand. At \u20b921 per sq cm, it's the most cost-effective way to reach TOI English readers across the state.<\/p>\r\n

Ranchi Times (RANT) \u2014 Ranchi city-specific placements. Same price and format structure as Patna Times.<\/p>\r\n

How to Choose the Right Edition for a Patna Classified Ad<\/h2>\r\n

Geography first. Everything else follows.<\/p>\r\n

Steps before booking:<\/strong><\/p>\r\n

Define your geography \u2014 Bihar statewide, Jharkhand statewide, Patna city only, or Ranchi city only? This single question eliminates two editions immediately.<\/p>\r\n

Choose your format carefully \u2014 the jump from Block Forum (\u20b937 per sq cm) to Multi Column (\u20b9137 per sq cm) in TOI Bihar classified display is the biggest format cost differential in this group. Only use Multi Column if the creative genuinely requires it.<\/p>\r\n

Match the edition to your audience \u2014 statewide government, recruitment, and real estate ads belong in TOI Bihar. Local retail, coaching, and services belong in Patna Times.<\/p>\r\n

Consider cross-state campaigns \u2014 TOI Bihar and TOI Jharkhand together give complete eastern India English coverage for approximately \u20b958 per sq cm base. Two major states, one booking conversation.<\/p>\r\n

Use city supplements for hyperlocal ads \u2014 Patna Times and Ranchi Times at \u20b927 per sq cm are the most cost-efficient placements for city-specific classified categories.<\/p>\r\n

Ask about combination packages \u2014 booking TOI Bihar alongside Patna Times sometimes attracts bundled pricing. Confirm before placing two separate orders.<\/p>\r\n

Common Mistakes When Booking a Patna TOI Classified Ad<\/h2>\r\n

Most errors come from two places: accidentally selecting Multi Column for TOI Bihar without checking the rate, and booking the state edition when the city supplement would have been sufficient.<\/p>\r\n