{"id":8889,"date":"2026-06-10T16:14:36","date_gmt":"2026-06-10T16:14:36","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=8889"},"modified":"2026-06-10T16:15:34","modified_gmt":"2026-06-10T16:15:34","slug":"times-of-india-classified-ad-rates-pune-complete-guide-for-2026","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/times-of-india-classified-ad-rates-pune-complete-guide-for-2026\/","title":{"rendered":"Times of India Classified Ad Rates Pune: Complete Guide for 2026"},"content":{"rendered":"\t\t
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Times of India Classified Ad Rates Pune: Complete Guide for 2026<\/h1>\r\n<\/div>\r\n\r\n
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Table of Contents<\/h2>\r\n

What Are Times of India Classified Ad Rates in Pune?<\/a><\/p>\r\n

Why Does the Edition and Zone Matter in Pune?<\/a><\/p>\r\n

What Are All the TOI Pune Edition Rates?<\/a><\/p>\r\n

Economic Times, Maharashtra Times, and Pune Mirror Rates<\/a><\/p>\r\n

How to Choose the Right Edition for a Pune Classified Ad<\/a><\/p>\r\n

Common Mistakes When Booking a Pune TOI Classified Ad<\/a><\/p>\r\n

How Much Does a Times of India Classified Ad in Pune Actually Cost?<\/a><\/p>\r\n

Frequently Asked Questions<\/a><\/p>\r\n

Which Times of India Pune Edition Should You Choose?<\/a><\/p>\r\n <\/div>\r\n\r\n

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What Are Times of India Classified Ad Rates in Pune?<\/h2>\r\n

Times of India classified ad rates in Pune vary by publication, edition, zone, and format. Rates start at \u20b920 per sq cm for the TOI Kolhapur split and reach \u20b9240 per sq cm for the main TOI Pune city edition and Education Times Pune. Zonal editions like East Side Plus and West Side Plus sit at \u20b975 per sq cm, while Twin Town Plus starts at \u20b945 per sq cm.<\/p>\r\n

Pune sits between Nagpur and Mumbai in pricing \u2014 more expensive than Nagpur, significantly cheaper than Mumbai's metro rates.<\/p>\r\n

The Times of India Group covers Pune and western Maharashtra through multiple English and Marathi publications. Before picking an edition, the most important question is whether your audience is concentrated in one part of Pune or spread across the city. The answer to that alone can save you \u20b9165 per sq cm.<\/p>\r\n

Why Does the Edition and Zone Matter in Pune?<\/h2>\r\n

Because TOI Pune at \u20b9240 per sq cm and East Side Plus at \u20b975 per sq cm can reach overlapping geographies \u2014 and most neighbourhood advertisers don't need to pay for the difference.<\/p>\r\n

Pune has dedicated zonal editions \u2014 East Side Plus, West Side Plus, and Twin Town Plus \u2014 for hyperlocal targeting.<\/p>\r\n

Education Times Pune at \u20b9240 per sq cm targets students and parents directly. Same price as TOI Pune, very different audience.<\/p>\r\n

Maharashtra Times covers Pune, Kolhapur, Ahmednagar, and Kothrud for Marathi-language reach.<\/p>\r\n

Pune Mirror works well for lifestyle, real estate, and entertainment at \u20b985\u2013\u20b9125 per sq cm.<\/p>\r\n

One thing I'd add: Pune Times at \u20b9165 per sq cm is underrated. It's the city supplement most people actually read, and its engagement rate for consumer categories tends to outperform the main broadsheet. It doesn't get mentioned enough.<\/p>\r\n

What Are All the TOI Pune Edition Rates?<\/h2>\r\n

The TOI Pune group includes the main city edition, zonal Plus editions, and split editions covering Goa and Kolhapur. Classified display rates range from \u20b920 per sq cm at the Kolhapur end to \u20b9240 per sq cm for the main Pune edition.<\/p>\r\n

\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9\/sq cm)<\/th>\r\n Add-on (\u20b9\/sq cm)<\/th>\r\n Multi Column Base (\u20b9)<\/th>\r\n Multi Column Add-on (\u20b9)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
Times of India \u2013 Goa<\/td>\r\n TOIGO<\/td>\r\n 30<\/td>\r\n 27<\/td>\r\n 35<\/td>\r\n 32<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Kolhapur<\/td>\r\n TOIKLP<\/td>\r\n 20<\/td>\r\n 18<\/td>\r\n 40<\/td>\r\n 36<\/td>\r\n <\/tr>\r\n
Times of India \u2013 Pune<\/td>\r\n TOIPU<\/td>\r\n 240<\/td>\r\n 216<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Pune Times<\/td>\r\n PT<\/td>\r\n 165<\/td>\r\n 149<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
East Side Plus \u2013 Pune<\/td>\r\n ESPPU<\/td>\r\n 75<\/td>\r\n 68<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Twin Town Plus \u2013 Pune<\/td>\r\n TTPPU<\/td>\r\n 45<\/td>\r\n 41<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
West Side Plus \u2013 Pune<\/td>\r\n WSPPU<\/td>\r\n 75<\/td>\r\n 68<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Education Times \u2013 Pune<\/td>\r\n EDTPU<\/td>\r\n 240<\/td>\r\n 216<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Rates are in force from July 9, 2020, for Classified Display Block Forum and Multi Column formats where applicable. Always confirm current rates with the TOI Pune booking desk before placing your order.<\/p>\r\n

TOI Kolhapur (TOIKLP) at \u20b920 per sq cm is the most affordable TOI split in the Pune region. TOI Goa (TOIGO) at \u20b930 per sq cm is worth knowing if your business has a cross-state audience. Both are frequently overlooked when advertisers focus only on Pune city editions.<\/p>\r\n

Economic Times, Maharashtra Times, and Pune Mirror Rates<\/h2>\r\n

Beyond TOI, the Times Group publishes The Economic Times, Maharashtra Times, and Pune Mirror in the Pune region.<\/p>\r\n

ET Pune targets business readers at \u20b930 per sq cm \u2014 a fraction of TOI Pune's rate. Maharashtra Times covers the Marathi market across multiple Pune sub-editions. Pune Mirror, now positioned as a lifestyle supplement, sits at \u20b985 per sq cm base and \u20b9125 per sq cm for Multi Column.<\/p>\r\n

\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n
Publication<\/th>\r\n Edition<\/th>\r\n Code<\/th>\r\n Base Rate (\u20b9)<\/th>\r\n Add-on (\u20b9)<\/th>\r\n Multi Column Base (\u20b9)<\/th>\r\n Multi Column Add-on (\u20b9)<\/th>\r\n <\/tr>\r\n <\/thead>\r\n
The Economic Times<\/td>\r\n Pune<\/td>\r\n ETPU<\/td>\r\n 30<\/td>\r\n 27<\/td>\r\n 55<\/td>\r\n 50<\/td>\r\n <\/tr>\r\n
Maharashtra Times<\/td>\r\n Kolhapur<\/td>\r\n MTKL<\/td>\r\n 28<\/td>\r\n 25<\/td>\r\n 30<\/td>\r\n 27<\/td>\r\n <\/tr>\r\n
Maharashtra Times<\/td>\r\n Pune<\/td>\r\n MTPE<\/td>\r\n 115<\/td>\r\n 104<\/td>\r\n 130<\/td>\r\n 117<\/td>\r\n <\/tr>\r\n
Maharashtra Times<\/td>\r\n Ahmednagar<\/td>\r\n MTAMD<\/td>\r\n 30<\/td>\r\n 27<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Maharashtra Times<\/td>\r\n MT Kothrud Times<\/td>\r\n KOTRD<\/td>\r\n 25<\/td>\r\n 23<\/td>\r\n \u2014<\/td>\r\n \u2014<\/td>\r\n <\/tr>\r\n
Pune Mirror<\/td>\r\n Pune Mirror<\/td>\r\n PMIR<\/td>\r\n 85<\/td>\r\n 77<\/td>\r\n 125<\/td>\r\n 113<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n

Maharashtra Times Pune (MTPE) at \u20b9115 per sq cm is the dominant Marathi-language classified platform in Pune city \u2014 priced nearly four times higher than MT Kothrud Times at \u20b925 per sq cm. That gap reflects the difference in circulation between a city-wide edition and a hyperlocal one.<\/p>\r\n

MT Kothrud Times is worth a mention here. At \u20b925 per sq cm, it's one of the most targeted and affordable options for anyone specifically serving Pune's western residential belt. Small businesses in Kothrud, Baner, and Bavdhan regularly overspend by booking MT Pune when Kothrud Times would have reached their actual customers.<\/p>\r\n

How to Choose the Right Edition for a Pune Classified Ad<\/h2>\r\n

Pick based on geography first, then language, then category.<\/p>\r\n

For premium English coverage across Pune city, TOI Pune is the choice. For zonal targeting, East Side Plus, West Side Plus, and Twin Town Plus cover Pune's eastern IT corridor, western suburbs, and outer areas respectively. For the Marathi market, Maharashtra Times Pune is the primary option \u2014 with Kothrud Times for western neighbourhood targeting.<\/p>\r\n

Steps before booking:<\/strong><\/p>\r\n

Define your geography \u2014 Pune city centre, eastern IT corridor (Kharadi, Viman Nagar), western suburbs (Kothrud, Baner), or surrounding cities like Kolhapur or Ahmednagar?<\/p>\r\n

Choose the language \u2014 English (TOI, ET, Pune Mirror), Marathi (Maharashtra Times, Kothrud Times).<\/p>\r\n

Match publication to ad category \u2014 education ads to Education Times Pune, business recruitment to ET Pune, lifestyle and property to Pune Mirror, neighbourhood services to zonal Plus editions.<\/p>\r\n

Set your budget \u2014 Twin Town Plus at \u20b945 per sq cm and TOI Kolhapur at \u20b920 per sq cm are the entry points; TOI Pune and Education Times Pune at \u20b9240 per sq cm are the premium options.<\/p>\r\n

Consider zonal targeting \u2014 East Side Plus and West Side Plus let you focus spend on specific Pune corridors instead of paying for city-wide distribution.<\/p>\r\n

Ask about combination packages \u2014 booking TOI Pune with Maharashtra Times Pune gives dual-language city coverage. Ask about bundled pricing before confirming separate insertion orders.<\/p>\r\n

Common Mistakes When Booking a Pune TOI Classified Ad<\/h2>\r\n

The two most common errors: paying \u20b9240 per sq cm for TOI Pune when a zonal edition at \u20b975 would have covered the actual audience, and skipping Maharashtra Times Pune because the advertiser didn't realise how large the Marathi readership in Pune actually is.<\/p>\r\n