{"id":8871,"date":"2026-06-10T16:08:22","date_gmt":"2026-06-10T16:08:22","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=8871"},"modified":"2026-06-10T16:09:45","modified_gmt":"2026-06-10T16:09:45","slug":"times-of-india-classified-ad-rates-mumbai-complete-guide-for-2026","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/times-of-india-classified-ad-rates-mumbai-complete-guide-for-2026\/","title":{"rendered":"Times of India Classified Ad Rates Mumbai: Complete Guide for 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8871\" class=\"elementor elementor-8871\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b787961 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b787961\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-442b782\" data-id=\"442b782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2853f05 elementor-widget elementor-widget-html\" data-id=\"2853f05\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"hero\">\r\n    <h1>Times of India Classified Ad Rates Mumbai: Complete Guide for 2026<\/h1>\r\n<\/div>\r\n\r\n<div class=\"container\">\r\n\r\n    <div class=\"card\">\r\n    <img decoding=\"async\" src=\"images\/toi_mumbai_rates_hero.png\" alt=\"Times of India Classified Ad Rates Mumbai: Complete Guide for 2026\" style=\"width: 100%; max-height: 420px; object-fit: cover; border-radius: 12px; margin-bottom: 20px; box-shadow: 0 10px 30px rgba(0,0,0,0.1);\">\r\n    <\/div>\r\n\r\n    <div class=\"card\">\r\n        <h2 class=\"blue-text\">Table of Contents<\/h2>\r\n<p><a href=\"#sec1\">What Are Times of India Classified Ad Rates in Mumbai?<\/a><\/p>\r\n<p><a href=\"#sec2\">Why Does the Edition and Zone Matter?<\/a><\/p>\r\n<p><a href=\"#sec3\">What Are All the TOI Mumbai Edition Rates?<\/a><\/p>\r\n<p><a href=\"#sec4\">Economic Times and Other Times Group Rates in Mumbai<\/a><\/p>\r\n<p><a href=\"#sec5\">How to Choose the Right Edition for Your Ad<\/a><\/p>\r\n<p><a href=\"#sec6\">Common Mistakes When Booking a TOI Classified Ad in Mumbai<\/a><\/p>\r\n<p><a href=\"#sec7\">How Much Does a Times of India Classified Ad in Mumbai Actually Cost?<\/a><\/p>\r\n<p><a href=\"#faq\">Frequently Asked Questions<\/a><\/p>\r\n<p><a href=\"#sec8\">Which Times of India Mumbai Edition Should You Choose?<\/a><\/p>\r\n    <\/div>\r\n\r\n    <div class=\"card\">\r\n\r\n        <h2 id=\"sec1\">What Are Times of India Classified Ad Rates in Mumbai?<\/h2>\r\n        <p>Times of India classified ad rates in Mumbai vary by edition, zone, format, and publication. Rates start at \u20b955 per sq cm for local editions like Dombivli Kalyan Plus and go up to \u20b9450\u2013\u20b9500 per sq cm for Education Times. The Economic Times Mumbai city run sits at \u20b9160\u2013\u20b9175 per sq cm.<\/p>\r\n        <p>The Times of India Group publishes several English, Marathi, and Hindi editions in Mumbai, each covering different parts of the city and different reader groups. Before you book anything, the first decision is picking the edition that actually reaches your audience \u2014 not just the cheapest option on the list.<\/p>\r\n        <p>I've seen advertisers skip this step and end up with a Bandra Khar placement when their customers are in Navi Mumbai. Wasted spend is avoidable if you know the zone map before you call.<\/p>\r\n        <h2 id=\"sec2\">Why Does the Edition and Zone Matter?<\/h2>\r\n        <ul class=\"inside-list01 inside-list01-01\">\r\n            <li>Short answer: different zones reach different neighbourhoods and income groups.<\/li>\r\n            <li>Different zones reach different neighbourhoods and income groups.<\/li>\r\n            <li>Some editions carry add-on rates for supplementary placement.<\/li>\r\n            <li>Marathi and Hindi editions offer lower rates for regional targeting.<\/li>\r\n            <li>Premium editions like Education Times reach a smaller, higher-intent audience.<\/li>\r\n        <\/ul>\r\n        <p>The West Side Plus covering Bandra to Borivali costs \u20b9120 per sq cm \u2014 double what most BT Zone editions charge. That gap exists because western suburbs readership is denser and more advertiser-competitive. It's not arbitrary.<\/p>\r\n        <h2 id=\"sec3\">What Are All the TOI Mumbai Edition Rates?<\/h2>\r\n        <p>The Times of India Mumbai has over 15 zonal editions covering areas from Virar to Chembur. Base classified display ad rates per sq cm range from \u20b955 to \u20b9120.<\/p>\r\n        <div style=\"overflow-x: auto; margin: 20px 0;\">\r\n            <table style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px; font-size: 14px; text-align: left; border: 1px solid #ddd;\">\r\n                <thead>\r\n                    <tr style=\"background-color: #f2f2f2; border-bottom: 2px solid #ddd;\">\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Edition<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Code<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Base Rate (\u20b9\/sq cm)<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Add-on (\u20b9\/sq cm)<\/th>\r\n                    <\/tr>\r\n                <\/thead>\r\n                <tbody>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Bandra Khar (West Side Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">BAPA<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Bandra to Borivali (West Side Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">WSP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">120<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">120<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Chembur Ghatkopar Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">CHGP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Cuffe Parade Worli (BT Zone Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">SOBO<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Dahisar\u2013Virar (West Side Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">DAVI<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Dombivli Kalyan Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">SUBP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">55<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">55<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Downtown Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">DTP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">65<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">65<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Goregaon Malad (BT Zone Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">GOMA<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Kandivali Borivali (BT Zone Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">KABO<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mulund Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MUP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai Times Thane Plus \u2013 Weekday<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MTHPWK<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">75<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">75<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai Times Thane Plus \u2013 Weekend<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MTHPWD<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">75<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">75<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">New Bombay Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">NBP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Santacruz\u2013Vileparle (West Side Plus)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">SAVI<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Thane Plus (BT Split)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">THPL<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Education Times \u2013 Mumbai<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">EDTM<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">450<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">500<\/td>\r\n                    <\/tr>\r\n                <\/tbody>\r\n            <\/table>\r\n        <\/div>\r\n        <p>Rates are in force from July 9, 2020, for Classified Display Block Forum and Multi Column formats. Always confirm current rates with the TOI booking desk before placing an order \u2014 these figures are a starting reference, not a live price list.<\/p>\r\n        <h2 id=\"sec4\">Economic Times and Other Times Group Rates in Mumbai<\/h2>\r\n        <p>Beyond TOI, the Times Group publishes The Economic Times, Maharashtra Times, Mumbai Mirror, and Navbharat Times in Mumbai. Each targets a different reader.<\/p>\r\n        <p>ET Mumbai is for business audiences, priced at \u20b9160\u2013\u20b9175 per sq cm. Maharashtra Times covers Marathi-language readers at \u20b9180\u2013\u20b9200 per sq cm. Mumbai Mirror, now a tabloid insert within TOI, sits at \u20b9280\u2013\u20b9315 per sq cm \u2014 one of the pricier options on this list.<\/p>\r\n        <div style=\"overflow-x: auto; margin: 20px 0;\">\r\n            <table style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px; font-size: 14px; text-align: left; border: 1px solid #ddd;\">\r\n                <thead>\r\n                    <tr style=\"background-color: #f2f2f2; border-bottom: 2px solid #ddd;\">\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Publication<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Edition<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Code<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Base Rate (\u20b9)<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Add-on (\u20b9)<\/th>\r\n                    <\/tr>\r\n                <\/thead>\r\n                <tbody>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">The Economic Times<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai City Run<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">ETMC<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">160\u2013175<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">175<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Maharashtra Times<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MTM<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">180\u2013200<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">200<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Maharashtra Times<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai \u2013 Thane Badlapur<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MTMTB<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Maharashtra Times<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai \u2013 Vasai Virar<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MTVVP<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">60<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai Mirror<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai Mirror<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">MMIR<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">280\u2013315<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">315<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Navbharat Times<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">NBTM<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">150\u2013165<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">165<\/td>\r\n                    <\/tr>\r\n                <\/tbody>\r\n            <\/table>\r\n        <\/div>\r\n        <p>Maharashtra Times Thane Badlapur and Vasai Virar are priced at \u20b960 \u2014 same as a standard BT Zone. Worth knowing if you're targeting these corridors in Marathi.<\/p>\r\n        <h2 id=\"sec5\">How to Choose the Right Edition for Your Ad<\/h2>\r\n        <p>Pick your edition based on three things: where your audience lives, what language they read, and what you can spend.<\/p>\r\n        <p>For pan-Mumbai reach, West Side Plus or a combination of BT Zone editions work best. For specific audiences \u2014 students, business decision-makers \u2014 Education Times or Economic Times deliver a more focused readership.<\/p>\r\n        <p><strong>Steps before booking:<\/strong><\/p>\r\n        <p>Define your target area \u2014 match it to the zone code in the table above.<\/p>\r\n        <p>Match language to audience \u2014 use Maharashtra Times for Marathi readers, Navbharat Times for Hindi.<\/p>\r\n        <p>Set your budget first \u2014 Education Times and Mumbai Mirror carry rates that are four to five times higher than a standard BT Zone.<\/p>\r\n        <p>Check the timing \u2014 Thane Plus has separate weekday and weekend rates. Weekend placement tends to drive more responses for consumer categories.<\/p>\r\n        <p>Ask about multi-edition packages \u2014 booking multiple zones together can unlock better rates. This isn't guaranteed, but it's worth asking.<\/p>\r\n        <p>One thing I'd add: don't finalise zones on your own if this is your first TOI booking. One call to an authorised agency can save you a lot of back-and-forth.<\/p>\r\n        <h2 id=\"sec6\">Common Mistakes When Booking a TOI Classified Ad in Mumbai<\/h2>\r\n        <p>The most common errors come down to using the wrong zone, missing the add-on cost, and going off old rate cards.<\/p>\r\n        <ul class=\"inside-list01 inside-list01-01\">\r\n            <li>\u274c Using outdated rates \u2014 always confirm with the TOI booking team. Rates are updated periodically.<\/li>\r\n            <li>\u274c Ignoring add-on rates \u2014 Education Times jumps from \u20b9450 base to \u20b9500 add-on. That's a \u20b950 per sq cm difference that adds up on larger sizes.<\/li>\r\n            <li>\u274c Booking a single zone for pan-Mumbai reach \u2014 a Bandra Khar ad won't reach Navi Mumbai readers.<\/li>\r\n            <li>\u274c Confusing ad formats \u2014 Block Forum and Multi Column are different formats. Check which suits your ad design before booking.<\/li>\r\n            <li>\u274c Skipping deadline checks \u2014 each edition has a booking cut-off, typically 1\u20132 days before publication. Missing it means waiting for the next slot.<\/li>\r\n        <\/ul>\r\n        <h2 id=\"sec7\">How Much Does a Times of India Classified Ad in Mumbai Actually Cost?<\/h2>\r\n        <p>A typical TOI Mumbai classified display ad costs between \u20b9330 and \u20b93,000+, depending on the edition and size. A 6 sq cm ad in a standard zone at \u20b960 per sq cm costs \u20b9360. The same size in Education Times at \u20b9500 per sq cm costs \u20b93,000.<\/p>\r\n        <div style=\"overflow-x: auto; margin: 20px 0;\">\r\n            <table style=\"width: 100%; border-collapse: collapse; margin-bottom: 20px; font-size: 14px; text-align: left; border: 1px solid #ddd;\">\r\n                <thead>\r\n                    <tr style=\"background-color: #f2f2f2; border-bottom: 2px solid #ddd;\">\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Scenario<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Edition<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Size<\/th>\r\n                        <th style=\"padding: 12px; border: 1px solid #ddd; font-weight: bold; color: #1e3a8a;\">Estimated Cost<\/th>\r\n                    <\/tr>\r\n                <\/thead>\r\n                <tbody>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Small local ad<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Dombivli Kalyan Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">6 sq cm<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">~\u20b9330<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Standard zone ad<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Any BT Zone Plus<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">6 sq cm<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">~\u20b9360<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Western suburbs<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Bandra\u2013Borivali (WSP)<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">6 sq cm<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">~\u20b9720<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Business audience<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Economic Times Mumbai<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">6 sq cm<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">~\u20b9960\u2013\u20b91,050<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #ffffff; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Lifestyle \/ city<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Mumbai Mirror<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">6 sq cm<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">~\u20b91,680\u2013\u20b91,890<\/td>\r\n                    <\/tr>\r\n                    <tr style=\"background-color: #f9f9f9; border-bottom: 1px solid #ddd;\">\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Premium niche<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">Education Times<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">6 sq cm<\/td>\r\n                        <td style=\"padding: 10px; border: 1px solid #ddd;\">~\u20b92,700\u2013\u20b93,000<\/td>\r\n                    <\/tr>\r\n                <\/tbody>\r\n            <\/table>\r\n        <\/div>\r\n        <p>These are estimates based on published rates. Actual costs may vary depending on format, frequency, and any negotiated discounts.<\/p>\r\n        <p>Ready to book your Times of India classified ad in Mumbai? Use the edition rate table above to shortlist your zones, then confirm current pricing and place your insertion order directly through <a href=\"https:\/\/riyoadvertising.com\/index.shtml\">Riyo Advertising<\/a> \u2014 an authorised Times of India booking partner. One message gets you a confirmed rate, edition availability, and a reference number, without navigating the TOI booking desk yourself.<\/p>\r\n        <h2 id=\"faq\">FAQ: Times of India Classified Ad Rates Mumbai<\/h2>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q1: What is the cheapest TOI Mumbai edition for classified ads?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>Dombivli Kalyan Plus (code: SUBP) at \u20b955 per sq cm. That's the lowest on the current rate card. For slightly wider reach, most BT Zone Plus editions are \u20b960 per sq cm \u2014 not a big jump.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q2: Which TOI edition covers all of Mumbai?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>No single edition does. The Times of India Pan-Mumbai reach usually requires a mix of West Side Plus, BT Zone editions, Thane Plus and New Bombay Plus editions. The TOI booking desk can put together a city package. One call to find out what that will cost, rather than booking zones separately.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q3: What is the difference between base rate and add-on rate?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>Base rate is the per sq cm charge for a Classified Display Block Forum ad. Add-on applies to Multi Column format. For most TOI Mumbai zones, both rates are identical. Education Times is the exception \u2014 the add-on (\u20b9500) is higher than the base (\u20b9450). Don't assume they match without checking.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q4: How do I book a classified ad in Times of India Mumbai?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>Three ways: TOI's official online booking portal, an authorised ad agency or a TOI branch office in Mumbai. Online booking involves choosing your edition, format, and publication date, followed by a credit\/debit card or UPI payment. Request a written confirmation prior to the booking deadline. Never assume that the slot is locked until it is in writing.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q5: Are TOI Mumbai classified ad rates negotiable?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>Published rates are standard. But bulk bookings \u2014 multiple insertions or multi-edition packages \u2014 often qualify for negotiated pricing. TOI-registered agencies may also get better rates. Always ask for a written estimate. If you're running the ad more than once, ask specifically about frequency discounts for newspaper classified ads. Don't leave it on the table.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q6: Is Mumbai Mirror still worth it for classified ads?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>Depends entirely on the category. Mumbai Mirror has shifted to a tabloid insert within TOI. Its classified display rate of \u20b9280\u2013\u20b9315 per sq cm makes it one of the more expensive options. Its readership skews younger and urban, which works well for lifestyle, real estate, and entertainment. For a job notice or a name change announcement \u2014 honestly, it's not the right fit at that price.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <div class=\"spacer2\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\r\n            <div itemprop=\"name\">\r\n                <h2 class=\"blue-text\">Q7: What formats are available for TOI Mumbai classified ads?<\/h2>\r\n            <\/div>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n                <div itemprop=\"text\">\r\n                    <p>Two main formats: Classified Display Block Forum (base rate) and Multi Column (add-on rate). Run on Line (ROL) \u2014 pure text, no image \u2014 is also available and is cheapest on a per-insertion basis. ROL works fine for notices and announcements. Display makes sense when you need a logo or visual to stand out.<\/p>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <h2 id=\"sec8\">Which Times of India Mumbai Edition Should You Choose?<\/h2>\r\n        <p>For most local advertisers, a standard BT Zone Plus edition at \u20b960 per sq cm gives solid neighbourhood reach at a manageable cost. Education Times and Economic Times make sense for pan-Mumbai campaigns or specific audiences \u2014 students or business decision-makers.<\/p>\r\n        <p>Always verify rates directly with the TOI team before booking. The official rate card may have been updated since July 2020.<\/p>\r\n        <p><strong>Next steps:<\/strong><\/p>\r\n        <p>Identify your target locality and match it to the correct edition code from the table above.<\/p>\r\n        <p>Contact the TOI booking desk or an authorised agency for a current rate quote.<\/p>\r\n        <p>Prepare your ad copy within the size and word limits before the booking deadline.<\/p>\r\n        <p>Ready to book your Times of India classified ad in Mumbai? Use the edition rate table above to shortlist your zones, then confirm current pricing with the TOI booking team before placing the order.<\/p>\r\n        <h2 id=\"sec_internal_links\">Internal links to add:<\/h2>\r\n        <p><a href=\"how-to-write-an-effective-classified-ad.html\">How to write an effective classified ad<\/a><\/p>\r\n        <p><a href=\"newspaper-advertising-vs-digital-advertising-in-india.html\">Newspaper advertising vs digital advertising in India<\/a><\/p>\r\n        <p><a href=\"https:\/\/riyoadvertising.com\/maharashtra-times-classified-ad-rates.shtml\">Maharashtra Times classified ad rates Mumbai<\/a><\/p>\r\n        <h2 id=\"sec_external_links\">External links to add:<\/h2>\r\n        <p><a href=\"https:\/\/ads.timesgroup.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Times of India official ad booking portal<\/a><\/p>\r\n        <p><a href=\"https:\/\/www.auditbureau.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Audit Bureau of Circulations India \u2013 readership data<\/a><\/p>\r\n    <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Times of India Classified Ad Rates Mumbai: Complete Guide for 2026 Table of Contents What Are Times of India Classified Ad Rates in Mumbai? Why Does the Edition and Zone Matter? What Are All the TOI Mumbai Edition Rates? Economic&#8230;<\/p>\n","protected":false},"author":6,"featured_media":8875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43,28],"tags":[],"class_list":["post-8871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-newspaper-advertising"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=8871"}],"version-history":[{"count":5,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8871\/revisions"}],"predecessor-version":[{"id":8883,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8871\/revisions\/8883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/8875"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=8871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=8871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=8871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}