{"id":8486,"date":"2026-05-25T06:52:46","date_gmt":"2026-05-25T06:52:46","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=8486"},"modified":"2026-05-25T11:31:28","modified_gmt":"2026-05-25T11:31:28","slug":"newspaper-advertising-mumbai-agencies-rates-2026","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/newspaper-advertising-mumbai-agencies-rates-2026\/","title":{"rendered":"Newspaper Advertising Mumbai Agencies Rates 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8486\" class=\"elementor elementor-8486\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-598b2c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"598b2c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5581771\" data-id=\"5581771\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a5180d elementor-widget elementor-widget-html\" data-id=\"2a5180d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div class=\"w-full max-w-4xl\">\r\n<article class=\"content-box\">\r\n\r\n    <header class=\"mb-10 text-center border-b border-border pb-8\">\r\n        <h1 class=\"text-3xl md:text-4xl font-bold text-brand-dark mb-4\">Newspaper Advertising in Mumbai: Best Agencies, Ad Formats & Rates Guide (2026)<\/h1>\r\n        <p class=\"text-lg text-text-secondary\">Complete guide to newspaper advertising in Mumbai \u2014 best agencies, ad formats, rates for Times of India, Hindustan Times, Maharashtra Times, Lokmat and more. How to plan and book print ads in Mumbai's top English, Hindi, and Marathi newspapers.<\/p>\r\n    <\/header>\r\n\r\n    <p>Mumbai is home to India's most commercially diverse newspaper market. Its 20+ Mumbai has the most business diversified print media market in India. It has a population of over 20 million in the metropolitan areas, who read in three language segments (English, Hindi and Marathi), each with its unique readership profile, geographic spread and ad effectiveness by product category and brand goals.<\/p>\r\n    <p>Even with the dominance of digital media in daily conversations, print media is one of the most effective advertising channels for brands to reach the urban, suburban and semi-urban people of Maharashtra with a high reach and credibility.<\/p>\r\n    <p>The Times of India is the top-selling English-language newspaper in the country, Maharashtra Times and Lokmat are top-selling newspapers in the Marathi language and Navbharat Times is the top-selling Hindi-language newspaper in the Mumbai metropolitan area.<\/p>\r\n    <p>This guide is for brands who want to learn more about newspaper advertising in Mumbai in 2026, including the types of formats available, the rates, the publications they should use vs what they shouldn't, the best agencies, and what makes a print advertisement return the most value.<\/p>\r\n\r\n    <nav class=\"toc\">\r\n        <div class=\"toc-title\"><i class=\"fas fa-list-ul\"><\/i> Table of Contents<\/div>\r\n        <div class=\"toc-grid\">\r\n            <a href=\"#why-newspaper-works\">Why Newspaper Advertising Still Works in Mumbai<\/a>\r\n            <a href=\"#key-publications\">Mumbai's Newspaper Landscape: Key Publications<\/a>\r\n            <a href=\"#ad-formats\">Newspaper Advertising Formats in Mumbai<\/a>\r\n            <a href=\"#rates\">Newspaper Advertising Rates in Mumbai: What to Budget<\/a>\r\n            <a href=\"#top-agencies\">Top Newspaper Advertising Agencies in Mumbai<\/a>\r\n            <a href=\"#how-to-plan\">How to Plan a Newspaper Advertising Campaign in Mumbai<\/a>\r\n            <a href=\"#faq\">Frequently Asked Questions<\/a>\r\n        <\/div>\r\n    <\/nav>\r\n\r\n    <h2 id=\"why-newspaper-works\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Why <a href=\"https:\/\/riyoadvertising.com\/newspaper.shtml\">Newspaper Advertising Still Works in Mumbai<\/a><\/h2>\r\n    <p>The Readership of Newspapers in Mumbai is in accordance with the economic diversity of the city. English-language papers still continue to prevail in South Mumbai and western suburbs among corporate professionals, senior executives and educated households. Marathi newspapers, such as Maharashtra Times and Lokmat, have the highest combined circulation in central Mumbai, Thane and Navi Mumbai. Hindi newspapers have some strong penetration in migrants' areas from the North Indian region.<\/p>\r\n    <p><strong>Credibility advantage.<\/strong> Indian users always trust information from newspapers over that found on Social Media or Digital sources. For brands across the BFSI, healthcare, real estate and education sectors \u2014 where trust and credibility are paramount \u2014 newspaper ads come with an added level of trust that can't be matched with digital ads.<\/p>\r\n    <p><strong>Targeted demographic access.<\/strong> The Mumbai newspapers have accurate data on the readers based on geography, income, profession and language community. A brand targeting Bandra and Juhu will use different publications as compared to one targeting families in Thane and Kalyan.<\/p>\r\n    <p><strong>Zone-specific editions.<\/strong> Brands can also target specific parts of Mumbai by purchasing zone editions in major Mumbai publications, as the publications have separate sets of print runs targeting South Mumbai, Western Suburbs, Central Mumbai and Navi Mumbai.<\/p>\r\n    <p><strong>Complement to digital.<\/strong> Print and digital advertising complements one another. Campaigns mixing newspaper and digital advertising have been proven to drive stronger brand recall and purchase intent, over time. By seeing a brand in the newspaper and then seeing it in social media, a consumer is much more likely to engage.<\/p>\r\n\r\n    <h2 id=\"key-publications\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Mumbai's Newspaper Landscape: Key Publications<\/h2>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">English Language<\/h3>\r\n    <ul>\r\n        <li><strong>The Times of India \u2013 Mumbai Edition:<\/strong> The Times of India is the most widely circulated English-language newspaper in India and the leading English daily in Mumbai. It is the top option for brands that want to reach the largest number of people in the city, who speak English. High dollar ads will be on the front page (jacket ads, ear panels), business section, and supplements (Times Crest, Times Life).<\/li>\r\n        <li><strong>Hindustan Times \u2013 Mumbai Edition:<\/strong> Hindustan Times is very popular among professionals and corporate readers in Mumbai. Its editorial positioning makes it an ideal fit for brands in BFSI, technology and corporate brands that are interested in national and international news.<\/li>\r\n        <li><strong>The Economic Times \u2013 Mumbai Edition:<\/strong> The Economic Times is India's most trusted business newspaper and the newspaper of choice for senior business executives, investors and corporate decision-makers in Mumbai. It is read by a predominantly high income, high influence audience, and is the leading financial, investment products, B2B services and premium consumer brands newspaper.<\/li>\r\n        <li><strong>Mint:<\/strong> Mint is a business, finance daily with a niche, high quality audience of business professionals, entrepreneurs and investors. Less reach than ET but very active and commercially important audience.<\/li>\r\n        <li><strong>Indian Express \u2013 Mumbai Edition:<\/strong> Indian Express is an excellent choice for government communication, education advertising and brands targeting political and public affairs oriented readers and is highly read among educated and civic minded professionals.<\/li>\r\n        <li><strong>Mid-Day:<\/strong> Mid-Day is Mumbai's commuter newspaper that reaches people at the railway stations and is circulated in the city's local train network. It can target a wide range of Mumbai working people with all income levels, thus proving effective for mass-market consumer advertising in the city.<\/li>\r\n    <\/ul>\r\n\r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Marathi Language<\/h3>\r\n    <ul>\r\n        <li><strong>Maharashtra Times:<\/strong> Maharashtra Times, owned by the Times Group is the top Marathi newspaper in Mumbai and Maharashtra. It is circulated in the largest numbers of Marathi speakers in the city and is the most popular print medium for brands targeting the city's Marathi-speaking population. Good readership in suburban Mumbai, Thane, Navi Mumbai and throughout the state.<\/li>\r\n        <li><strong>Lokmat:<\/strong> Lokmat is the largest newspaper in circulation in Maharashtra (including all languages) and widely read in Mumbai's suburbs and semi urban areas with good state wide circulation outside Mumbai. The highest volume is Lokmat for brands looking to reach the pan Maharashtra market in Marathi.<\/li>\r\n        <li><strong>Sakal:<\/strong> Sakal is widely circulated in Pune and Western Maharashtra and is the main newspaper for brands targeting the Pune-Mumbai corridor in Marathi.<\/li>\r\n        <li><strong>Loksatta:<\/strong> Loksatta is an esteemed marathi newspaper with solid urban circulation with educated marathi speaking professionals in Mumbai and Pune.<\/li>\r\n    <\/ul>\r\n\r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Hindi Language<\/h3>\r\n    <ul>\r\n        <li><strong>Navbharat Times \u2013 Mumbai Edition:<\/strong> Navbharat Times is the number one Hindi daily in Mumbai that caters to the needs of the big North Indian migrant population, who are found in parts of Kurla, Chembur, Dadar, Thane etc. Navbharat Times is the most direct source to reach the Hindi speaking audience in Mumbai for brands.<\/li>\r\n        <li><strong>Hindustan \u2013 Mumbai Edition:<\/strong> Hindustan is a strong Hindi daily with good penetration among Hindi speaking working class communities in Mumbai's industrial and residential suburbs.<\/li>\r\n    <\/ul>\r\n\r\n    <h2 id=\"ad-formats\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\"><a href=\"https:\/\/riyoadvertising.com\/newspaper-advertising-booking-office.shtml\">Newspaper Advertising Formats in Mumbai\r\n<\/a><\/h2>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Display Advertising<\/h3>\r\n    <p>Display ads are the most effective print ad format, a full colour or black and white ad placed throughout the main body of the print ad in a set ad size. Sizes include small quarter-page ads, full page and double page spreads. The top positions on the front page, back page, page 3 and lead business pages are premium and fetch better rates and get more reader attention.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Jacket Ads<\/h3>\r\n    <p>A very high-quality newspaper advertising format, a jacket ad is placed around the front page of the newspaper. It's visible to all readers before they open the paper. Ideal for big sales launches, brand promotions, and significant announcements.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Front Page Strip \/ Pointer Ads<\/h3>\r\n    <p>Small size display ad on the bottom of the front page, visible to all readers who pick up the newspaper. Ideal for brand recall and short-messages.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Skybus \/ Ear Panels<\/h3>\r\n    <p>Fixed-position display ads at the top corners of the front page. High brand exposure, at lower display ad space cost.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Half Page and Quarter Page<\/h3>\r\n    <p>High visibility for lower budgets than full page or jacket ads.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Advertorials and Content Integration<\/h3>\r\n    <p>Advertorials are editorials paid for by the brand but written in a news-like format. They are more detailed, carry more brand message than a display ad and have the benefit of the surrounding editorial content. Most of the Mumbai publications provide advertisement boxes in their main sections and supplements.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Classified Advertising<\/h3>\r\n    <p>Classified ads are text-only, low-cost ads that are aligned in categories \u2014 recruitment, real estate, matrimonial, services, business opportunities. It is one of the least expensive ways to advertise in a Mumbai newspaper and is especially effective for real estate developers, recruitment advertisers and service businesses.<\/p>\r\n    \r\n    <h3 class=\"text-xl font-bold mt-6 mb-2 text-brand\">Innovative Print Formats<\/h3>\r\n    <p>Many of the innovative features like half jacket wraps, special colour supplements, custom inserts, branded book marks, and section sponsorships are available in premium publications from Mumbai. They are usually well organized and best suited for big brand events, product announcements and seasonal campaigns, and are planned months ahead.<\/p>\r\n\r\n    <h2 id=\"rates\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\"><a href=\"https:\/\/riyoadvertising.com\/newspaper-advertising-rates.shtml\">Newspaper Advertising Rates in Mumbai<\/a>: What to Budget<\/h2>\r\n    <p>Rates vary significantly by publication, position, size, edition, and frequency. Here are indicative ranges for 2026:<\/p>\r\n    <ul>\r\n        <li><strong>Times of India Mumbai \u2014 Full Page Display:<\/strong> \u20b98,00,000\u2013\u20b920,00,000+ depending on position and colour<\/li>\r\n        <li><strong>Times of India Mumbai \u2014 Front Page Jacket:<\/strong> \u20b925,00,000\u2013\u20b950,00,000+<\/li>\r\n        <li><strong>Times of India Mumbai \u2014 Quarter Page:<\/strong> \u20b92,00,000\u2013\u20b95,00,000<\/li>\r\n        <li><strong>Economic Times Mumbai \u2014 Full Page:<\/strong> \u20b95,00,000\u2013\u20b912,00,000<\/li>\r\n        <li><strong>Economic Times Mumbai \u2014 Front Page Strip:<\/strong> \u20b93,00,000\u2013\u20b96,00,000<\/li>\r\n        <li><strong>Hindustan Times Mumbai \u2014 Full Page:<\/strong> \u20b96,00,000\u2013\u20b915,00,000<\/li>\r\n        <li><strong>Maharashtra Times \u2014 Full Page:<\/strong> \u20b93,00,000\u2013\u20b98,00,000<\/li>\r\n        <li><strong>Lokmat Mumbai \u2014 Full Page:<\/strong> \u20b92,50,000\u2013\u20b96,00,000<\/li>\r\n        <li><strong>Navbharat Times Mumbai \u2014 Full Page:<\/strong> \u20b91,50,000\u2013\u20b94,00,000<\/li>\r\n        <li><strong>Mid-Day \u2014 Full Page:<\/strong> \u20b91,50,000\u2013\u20b94,00,000<\/li>\r\n        <li><strong>Classified ads:<\/strong> From \u20b9185 per sq cm at smaller publications; \u20b9500\u2013\u20b92,000 per sq cm at leading English papers.<\/li>\r\n    <\/ul>\r\n    <p>Note: These are indicative gross rates before agency discounts. Established agencies like Riyo Advertising negotiate significantly below published card rates based on volume relationships and direct media partnerships.<\/p>\r\n\r\n    <h2 id=\"top-agencies\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Top Newspaper Advertising Agencies in Mumbai<\/h2>\r\n\r\n    <div class=\"company-card\">\r\n        <div class=\"badge\">Best for Strategic Print Media Buying Across All Language Segments<\/div>\r\n        <h3 class=\"text-xl font-bold text-brand mb-2\">1. Riyo Advertising \u2014 Best for Strategic Print Media Buying Across All Language Segments<\/h3>\r\n        <p>Riyo Advertising and Mass Media Private Limited is one of the most experienced media buying firms in Mumbai for media buying for newspaper advertising in English, Hindi and Marathi language, with more than 20 years of direct relationship with leading newspaper publications in India.<\/p>\r\n        <p>Riyo Advertising's strategy is what sets it apart from print booking agents. Instead of just putting ads in the paper, Riyo plans the mix, positioning, format and frequency of the newspapers as part of a comprehensive media strategy, so that the paper buy complements other media buys, such as TV, outdoor, airport and airline, for a greater brand impact.<\/p>\r\n        <p>Riyo Advertising's national newspaper network and its 20+ years of national newspaper rate negotiation relationships provide enterprise brands with better placements and better rates than they can get directly from the newspaper, or smaller brands.<\/p>\r\n        <p><strong class=\"text-brand\">Publications covered:<\/strong> Times of India, Hindustan Times, Economic Times, Mint, Maharashtra Times, Lokmat, Sakal, Navbharat Times, and national newspaper networks across India<\/p>\r\n        <p><strong class=\"text-brand\">Best for:<\/strong> Enterprise brands, national print campaigns, integrated media buying across print + TV + OOH + airport<\/p>\r\n        <p><strong class=\"text-brand\">Contact:<\/strong> riyoadvertising.com \/ +91 9821984000 \/ +91 9821454000<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"company-card\">\r\n        <div class=\"badge\">Best for Transparent Print Buying with Real-Time Pricing<\/div>\r\n        <h3 class=\"text-xl font-bold text-brand mb-2\">2. The Media Ant \u2014 Best for Transparent Print Buying with Real-Time Pricing<\/h3>\r\n        <p>Media Ant is an INS accredited media buying platform that facilitates newspaper advertising planning and booking for all major newspapers in Mumbai in real-time with transparency in rates. The Media Ant's platform offers the most user-friendly and transparent entry to Mumbai newspaper advertising for brands who want to plan a print campaign with a clear visibility of costs before committing.<\/p>\r\n        <p><strong class=\"text-brand\">Best for:<\/strong> Mid-market brands, marketing teams, self-service print planning<\/p>\r\n        <p><strong class=\"text-brand\">Strength:<\/strong> INS accreditation, transparent pricing platform, wide publication access<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"company-card\">\r\n        <div class=\"badge\">Best for Classified and Display Booking Across Multiple Publications<\/div>\r\n        <h3 class=\"text-xl font-bold text-brand mb-2\">3. Ads2Publish \u2014 Best for Classified and Display Booking Across Multiple Publications<\/h3>\r\n        <p>Ads2Publish is an English, Hindi and Marathi newspaper ad booking agency in Mumbai authorized by INS and has been in business for more than 20 years serving advertising needs of newspapers for classified and display ads. It's authorised agency status provides it access to leading newspapers such as Times of India, Hindustan Times, Maharashtra Times, Economic Times, Lokmat, Sakal, Loksatta, Mid-Day and more.<\/p>\r\n        <p><strong class=\"text-brand\">Best for:<\/strong> Classified advertising, small-to-medium display campaigns, multi-publication booking<\/p>\r\n        <p><strong class=\"text-brand\">Contact:<\/strong> +91 8121003003<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"company-card\">\r\n        <div class=\"badge\">Best for Creative + Print Media Combined<\/div>\r\n        <h3 class=\"text-xl font-bold text-brand mb-2\">4. Preview Ads and Designs (Prachar Agency) \u2014 Best for Creative + Print Media Combined<\/h3>\r\n        <p>Preview Ads and Designs, a sister concern of Prachar Agency, has been in the print advertising business for over 50 years in Mumbai. It provides a comprehensive range of services such as creative development, media planning and print ad bookings throughout the country and region on newspapers. This has helped it hold its own in the market, thanks to close ties with its publishers and satisfactory customer service.<\/p>\r\n        <p><strong class=\"text-brand\">Best for:<\/strong> Brands wanting design and media buying from one print specialist<\/p>\r\n        <p><strong class=\"text-brand\">Coverage:<\/strong> National and regional newspapers across India<\/p>\r\n    <\/div>\r\n\r\n    <div class=\"company-card\">\r\n        <div class=\"badge\">Best for Personalised Service and Cost-Effective Print Campaigns<\/div>\r\n        <h3 class=\"text-xl font-bold text-brand mb-2\">5. Gautam Ads \u2014 Best for Personalised Service and Cost-Effective Print Campaigns<\/h3>\r\n        <p>Gautam Ads is an INS recognized newspaper advertising agency in Mumbai providing the personalised service and cost effective printing solutions. It's especially ideal for small to medium enterprises seeking professional advice on newspaper selection and ad placement without the price tag of a full-sized agency.<\/p>\r\n        <p><strong class=\"text-brand\">Best for:<\/strong> SMBs, classified and small display advertising, cost-conscious print campaigns<\/p>\r\n    <\/div>\r\n\r\n    <h2 id=\"how-to-plan\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">How to Plan a Newspaper Advertising Campaign in Mumbai<\/h2>\r\n    \r\n    <div class=\"tip-row\">\r\n        <div class=\"tip-icon\"><i class=\"fas fa-users\"><\/i><\/div>\r\n        <div><strong>Step 1 \u2014 Define your audience and geography.<\/strong> Do you want to reach out to speakers of English, Marathi or Hindi? Do you live in South Mumbai, western suburbs, Thane or pan city? The answers to these questions will decide what types of publications to include.<\/div>\r\n    <\/div>\r\n    <div class=\"tip-row\">\r\n        <div class=\"tip-icon\"><i class=\"fas fa-newspaper\"><\/i><\/div>\r\n        <div><strong>Step 2 \u2014 Choose the right format.<\/strong> A new brand requires exposure in high traffic areas such as jacket ads, front page strips. A well-known brand that is used for recall purposes can use smaller displays at higher frequencies. Classified ads can be utilized for price promotions in order to be cost efficient.<\/div>\r\n    <\/div>\r\n    <div class=\"tip-row\">\r\n        <div class=\"tip-icon\"><i class=\"fas fa-chart-line\"><\/i><\/div>\r\n        <div><strong>Step 3 \u2014 Select positions strategically.<\/strong> There is a significantly higher level of reader attention for premium placements, such as front page, leads in the business section and back page. Pay for positions for important announcements.<\/div>\r\n    <\/div>\r\n    <div class=\"tip-row\">\r\n        <div class=\"tip-icon\"><i class=\"fas fa-chart-simple\"><\/i><\/div>\r\n        <div><strong>Step 4 \u2014 Plan frequency, not just single insertions.<\/strong> One ad in a newspaper does not suffice. Research has long demonstrated that potential customers must view an ad 3\u20135 times before taking action. The 3x 3\/4 page campaign has a better recall and response rate than the single full page ad over a 2 week period.<\/div>\r\n    <\/div>\r\n    <div class=\"tip-row\">\r\n        <div class=\"tip-icon\"><i class=\"fas fa-building\"><\/i><\/div>\r\n        <div><strong>Step 5 \u2014 Work with an accredited agency.<\/strong> INS-accredited agencies are provided with official rate cards and publisher relationships which provide better rates and reliable bookings. Riyo Advertising and The Media Ant are accredited by INS.<\/div>\r\n    <\/div>\r\n    <div class=\"tip-row\">\r\n        <div class=\"tip-icon\"><i class=\"fas fa-tv\"><\/i><\/div>\r\n        <div><strong>Step 6 \u2014 Integrate with other media.<\/strong> Newspaper advertising is most effective when it serves to reinforce other messages that the audience is getting from other media channels. If a consumer is exposed to your brand in Maharashtra Times and then on a hoarding near Thane station, he has a much better recall than if he was exposed to the brand in the newspaper alone.<\/div>\r\n    <\/div>\r\n\r\n    <h2 id=\"faq\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Frequently Asked Questions<\/h2>\r\n\r\n    <div class=\"brand-faq-item\">\r\n        <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n            Which is the best newspaper for advertising in Mumbai?\r\n            <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n        <\/button>\r\n        <div class=\"brand-faq-answer\">\r\n            <p>Times of India has the most circulation in terms of English language reach. Economic Times is the best option for business readers. The most widely circulated newspaper for Marathi readers is Maharashtra Times and Lokmat respectively. Navbharat Times is the top choice for the Hindi speaking audience. The choice of publication will vary depending on your target audience and campaign.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"brand-faq-item\">\r\n        <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n            How much does newspaper advertising cost in Mumbai?\r\n            <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n        <\/button>\r\n        <div class=\"brand-faq-answer\">\r\n            <p>Classifieds ads cost anywhere between \u20b9185 per sq cm and \u20b950,00,000+ depending on the category, with the front page jacket ads in Times of India being the most expensive. The price of full page display ads in top English newspapers is between \u20b9500,000 and \u20b9200,000. Generally, the cost of Marathi and Hindi papers are 30-60% less when compared to similar papers placed in English.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"brand-faq-item\">\r\n        <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n            Which newspaper advertising agency is best in Mumbai?\r\n            <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n        <\/button>\r\n        <div class=\"brand-faq-answer\">\r\n            <p>Riyo Advertising and Mass Media Private Limited is the most complete enterprise brand that has direct relationships with 20+ years of experience in the field of print media, with the ability to combine it with TV, OOH and airport media. The Media Ant is the most powerful platform for transparent, real-time self-service bookings.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"brand-faq-item\">\r\n        <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n            Is newspaper advertising effective in Mumbai in 2026?\r\n            <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n        <\/button>\r\n        <div class=\"brand-faq-answer\">\r\n            <p>Yes, especially for BFSI, real estate, healthcare, education, government communication and FMCG brands in the middle income and premium urban segment. Newspapers in Mumbai have a wide reach in English, Marathi and Hindi, and credibility is still higher than that of digital ads for trust-based categories.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"brand-faq-item\">\r\n        <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n            What is the difference between display and classified newspaper advertising?\r\n            <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n        <\/button>\r\n        <div class=\"brand-faq-answer\">\r\n            <p>Display ads employ brand creative, which are images, logos, headlines etc, and are served across the newspaper depending on the section and position. They're employed in campaigns, brand advertising and when it involves product launches. Classified ads consist of text-only ads that are grouped by category (recruitment, real estate, matrimonial), and they are employed for direct-response purposes, at a lower cost.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"brand-faq-item\">\r\n        <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n            Can I advertise in only specific zones of Mumbai in newspapers?\r\n            <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n        <\/button>\r\n        <div class=\"brand-faq-answer\">\r\n            <p>Yes. There are zone editions of major publications like Times of India, Hindustan Times and Maharashtra Times, available for South Mumbai, Western Suburbs, Central Mumbai and Navi Mumbai\/Thane. Zone advertising enables brands to go to certain zones without having to pay for full city circulation.<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/article>\r\n<\/div>\r\n\r\n<script>\r\n    function toggleFaq(button) {\r\n        const isExpanded = button.getAttribute('aria-expanded') === 'true';\r\n        document.querySelectorAll('.brand-faq-question').forEach(btn => {\r\n            btn.setAttribute('aria-expanded', 'false');\r\n            if (btn.nextElementSibling) btn.nextElementSibling.classList.remove('active');\r\n        });\r\n        if (!isExpanded) {\r\n            button.setAttribute('aria-expanded', 'true');\r\n            if (button.nextElementSibling) button.nextElementSibling.classList.add('active');\r\n        }\r\n    }\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Newspaper Advertising in Mumbai: Best Agencies, Ad Formats &#038; Rates Guide (2026) Complete guide to newspaper advertising in Mumbai \u2014 best agencies, ad formats, rates for Times of India, Hindustan Times, Maharashtra Times, Lokmat and more. How to plan and&#8230;<\/p>\n","protected":false},"author":5,"featured_media":8505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,6],"tags":[55],"class_list":["post-8486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-distribution","category-pressrelease","tag-matrimonial"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=8486"}],"version-history":[{"count":8,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8486\/revisions"}],"predecessor-version":[{"id":8657,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8486\/revisions\/8657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/8505"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=8486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=8486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=8486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}