2026 Comparison Guide: Newspaper Ad Rates in Bangalore (TOI, DH, VK)<\/title>\r\n <meta name=\"description\" content=\"Compare 2026 advertisement rates for Times of India, Deccan Herald, and Vijay Karnataka in Bangalore. 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The Times of India for each. However, Deccan Herald, for credibility. The company Vijay Karnataka has been dedicated to providing coverage to Kannada language audiences in mass markets. Now you have to have the real numbers — what each paper costs, what you're actually receiving on the paper and whether or not the paper spending is worth your campaign. Well, this is what this guide does just that.<\/p>\r\n <p>This is a clear side by side comparison of newspaper rates in Bangalore for the top 3 newspapers which are used by the maximum number of people in 2026. Whether you're hiring someone to place a recruitment ad, launch a real estate listing, post a public notice, or design a brand display campaign, the rates below will help you budget your next print campaign, rather than guess at it.<\/p>\r\n <p>One important caveat upfront: The prices of newspaper cards are quoted prices. Actual costs — especially display ads and multi-paper campaigns — may be much less depending on when and how many you purchase, and if you're using an agency that already has relationships with the media. We'll be talking about that as well.<\/p>\r\n\r\n \r\n <nav class=\"toc\">\r\n <div class=\"toc-title\">\r\n <i class=\"fas fa-list-ul\"><\/i> Table of Contents\r\n <\/div>\r\n <div class=\"toc-grid\">\r\n <a href=\"#why-rates-vary\">Why Newspaper Ad Rates in Bangalore Vary So Widely in 2026<\/a>\r\n <a href=\"#toi-bangalore\">Times of India Bangalore: Premium Reach for High-Value Audiences<\/a>\r\n <a href=\"#deccan-herald\">Deccan Herald: Credibility and Depth for Targeted Campaigns<\/a>\r\n <a href=\"#vijay-karnataka\">Vijay Karnataka: Mass Market Reach at the Most Efficient CPM<\/a>\r\n <a href=\"#side-by-side\">Side-by-Side Comparison: Newspaper Ad Rates Bangalore 2026<\/a>\r\n <a href=\"#strategic-insights\">Strategic Insights: Getting Better ROI on Your Bangalore Newspaper Ad<\/a>\r\n <a href=\"#riyo-advertising\">How Riyo Advertising Helps Bangalore Businesses Navigate Newspaper Ad Rates<\/a>\r\n <a href=\"#talk-to-riyo\">Talk to the Riyo Advertising Team<\/a>\r\n <a href=\"#faq\">Frequently Asked Questions<\/a>\r\n <\/div>\r\n <\/nav>\r\n\r\n \r\n <h2 id=\"why-rates-vary\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Why Newspaper Ad Rates in Bangalore Vary So Widely in 2026<\/h2>\r\n <p>The print media market in Bangalore is not one and the same. As a home to India's biggest tech companies, the large Kannada-speaking population, a large government workforce and one of the most active housebuilding sectors, a city like this creates vastly different advertising demand profiles, and publications reflect that with their prices.<\/p>\r\n <p>The rates mentioned in Bengaluru 2026 take into account three factors — circulation (which is based on the number of verified readers), income profile of the audience (higher earning readers are more willing to pay premium rates), and supplement reach (TOI's Bangalore Times and DH's Spectrum have different advertisers than the broadsheet).<\/p>\r\n <p>The rates mentioned in Bengaluru 2026 take into account three factors — circulation (which is based on the number of verified readers), income profile of the audience (higher earning readers are more willing to pay premium rates), and supplement reach (TOI's Bangalore Times and DH's Spectrum have different advertisers than the broadsheet).<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Define your audience before comparing rates. The cheapest ad is not the best ad if it reaches the wrong readers.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"toi-bangalore\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Times of India Bangalore: Premium Reach for High-Value Audiences<\/h2>\r\n <p>Times of India Bangalore is the city's highest circulation English language daily. The audience is by and for urban professionals, corporate decision makers and tech hubs of Whitefield, Electronic City and Bellandur. In case your campaign requires access to the educated, English literacy population of Bangalore with a substantial buying power, <a href=\" https:\/\/riyoadvertising.com\/the-times-of-india.shtml\">TOI Bangalore ad rates<\/a> will reflect the premium access.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">TOI Bangalore Classified Text Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Matrimonial and Personal:<\/strong> Charged on a per line basis. The standard Sunday rates begin at ₹800 to ₹1,200 per line.<\/li>\r\n <li><strong>Situations Vacant (Recruitment):<\/strong> Per word\/per line pricing for the text classifieds, which is in the range of ₹400–₹700 per line. The Ascent supplement (Tuesday\/Wednesday) has a premium associated with tech and corporate hiring.<\/li>\r\n <li><strong>Name Change \/ Public Notice (text):<\/strong> ₹1,000 to ₹2,500 for standard text insertion for name change \/ public notice.<\/li>\r\n <\/ul>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">TOI Bangalore Display Ad Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Inner Page Display:<\/strong> ₹2,800–₹4,500 per sq cm depending on section and day.<\/li>\r\n <li><strong>Front Page (solus\/jacket):<\/strong> Most popular; sold in the top position on the page. The cost of a front page is ₹6,000–₹12,000+ per sq cm.<\/li>\r\n <li><strong>Bangalore Times Supplement:<\/strong> Lifestyle-oriented supplement. Rates typically ₹3,500–₹6,000 per sq cm. The cost of a front page is ₹6,000–₹12,000+ per sq cm.<\/li>\r\n <li><strong>Sunday Premium:<\/strong> Sunday editions have a 20-35% premium over their weekday counterparts, as there is more readership and better shelf life.<\/li>\r\n <\/ul>\r\n\r\n <p><strong>Best suited for:<\/strong> High-quality brands campaigns, tech recruitment, real estate launches to HNI buyers, corporate public notices campaigns and campaigns where reaching English educated urban Bangalore is the main objective.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">For TOI, the inner-page ROI is usually stronger than front-page for mid-sized budgets. Front-page jackets are brand-building tools — valuable, but not required for most campaign objectives.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"deccan-herald\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Deccan Herald: Credibility and Depth for Targeted Campaigns<\/h2>\r\n <p>Deccan Herald is an out of the box player in the print media segment in Bangalore. It is the city's government professionals, academics, senior executives, and long-time Bangalore residents' trusted long-form paper of record. When it comes to credibility, the <a href=\"https:\/\/riyoadvertising.com\/deccan-herald.shtml\">rates of Deccan Herald ad tariff 2026<\/a> are normally more efficient than TOI, especially when mass volume is not the primary consideration.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Deccan Herald Classified Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Classified Text (Public Notices, Name Change):<\/strong> ₹600 to ₹1,800 (quantity of words and day of appearance).<\/li>\r\n <li><strong>Classified Display:<\/strong> Classified displays are made at a standard rate of ₹80– to ₹150 sq cm per classification. One floor down from TOI, it's available to small businesses and individual advertisers.<\/li>\r\n <\/ul>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Deccan Herald Display Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Weekday Inner Page:<\/strong> ₹1,500–₹3,000 per sq cm. Competitive pricing for verified Professional Readership.<\/li>\r\n <li><strong>DH Spectrum (Sunday Supplement):<\/strong> High quality weekday placement. For lifestyle brands, education institutions and high consideration purchase categories, the rates are ₹2,500–₹4,500 per sq cm.<\/li>\r\n <li><strong>DH Metro (City Pull-out):<\/strong> Hyper-local Bangalore placement. Lower rates than main paper — good for neighbourhood level campaigns that do not require city-wide distribution.<\/li>\r\n <\/ul>\r\n\r\n <p><strong>Best suited for:<\/strong> Legal and public notices that require credibility for court or government use, education, B2G campaigns, premium healthcare and any brand wishing to be associated with DH's editorial credibility.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">When the ad is a statutory legal notice, Deccan Herald's credibility with the courts as well as government offices should make it the better choice over selection based just on circulation.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"vijay-karnataka\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Vijay Karnataka: Mass Market Reach at the Most Efficient CPM<\/h2>\r\n <p>Vijay Karnataka is the top circulated newspaper in Karnataka (all languages). For campaigns aimed at the majority Kannada speaking residents (home dwellers) of Bangalore, there is no more effective print vehicle than Jayanagar, Basavangudi, Banashankari, Rajajinagar and the outer areas of Bangalore. The <a href=\"https:\/\/riyoadvertising.com\/vijay-karnataka.shtml\">rates of Vijay Karnataka ads<\/a> are not premium ads rates, they are volume and mass market rates.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Vijay Karnataka Classified Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Name Change \/ Public Notice (text):<\/strong> ₹500–₹1,200 — the least expensive of the three publications for statutory notices.<\/li>\r\n <li><strong>Matrimonial:<\/strong> Kannada language matrimonial classifieds at lesser per-line rate than English papers. Improved for families aimed at the Kannada-speaking audience.<\/li>\r\n <li><strong>B2C Classifieds (Property, Vehicles, Services):<\/strong> Competitive per-word pricing. Locally generated demand for goods and services advertising.<\/li>\r\n <\/ul>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Vijay Karnataka Display Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Inner Page Display:<\/strong> ₹800–₹1,800 per sq cm, which is lower than what is offered by TOI equivalents and has a wider reach among the Kannada-speaking audience.<\/li>\r\n <li><strong>Front\/High-Demand Positions:<\/strong> ₹2,000–₹4,000 per sq cm for premium positions. Excellent ROI in the FMCG, retail and local services verticals.<\/li>\r\n <li><strong>Supplement Positions:<\/strong> At moderate rates, category-specific audiences (property, automotive, lifestyle) are carried on VK's weekly supplements.<\/li>\r\n <\/ul>\r\n\r\n <p><strong>Best suited for:<\/strong> Local retail, FMCG launches, affordable housing real estate, local services (education, healthcare, F&B), any notice required in both languages for Bangalore, the city of the majority of residents, and not the minority of corporations.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Vijay Karnataka is the must-have campaign partner for any campaign that aims to reach the widest possible audience across Bangalore, not just English-speaking urban Bangalore. It's also the cheapest of the three for CPI.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"side-by-side\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Side-by-Side Comparison: Newspaper Ad Rates Bangalore 2026 (Estimates)<\/h2>\r\n <p>The table below offers a direct rate comparison between the three publications for the most popular ad categories. The above rates are approximate and exclude GST (5%) and are based on card rates published in 2025–26. Actual rates may differ (particularly for bulk\/agency-negotiated bookings).<\/p>\r\n <p>Display Ad Rates is a cost per square centimeter (estimated 2026) format.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Display Ad Rates — Cost Per Sq Cm (Estimated 2026)<\/h3>\r\n <div class=\"table-responsive\">\r\n <table>\r\n <thead>\r\n <tr>\r\n <th>Publication<\/th>\r\n <th>Inner Page (Weekday)<\/th>\r\n <th>Inner Page (Sunday)<\/th>\r\n <th>Front Page<\/th>\r\n <th>Supplement<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr>\r\n <td class=\"font-bold\">Times of India<\/td>\r\n <td>₹2,800–₹4,500<\/td>\r\n <td>₹3,500–₹5,500<\/td>\r\n <td>₹6,000–₹12,000+<\/td>\r\n <td>₹3,500–₹6,000<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Deccan Herald<\/td>\r\n <td>₹1,500–₹3,000<\/td>\r\n <td>₹2,500–₹4,500<\/td>\r\n <td>₹3,500–₹6,500<\/td>\r\n <td>₹2,500–₹4,500<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Vijay Karnataka<\/td>\r\n <td>₹800–₹1,800<\/td>\r\n <td>₹1,200–₹2,500<\/td>\r\n <td>₹2,000–₹4,000<\/td>\r\n <td>₹1,000–₹2,500<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Classified Text Rates — Starting Rates Per Insertion (Estimated 2026)<\/h3>\r\n <div class=\"table-responsive\">\r\n <table>\r\n <thead>\r\n <tr>\r\n <th>Publication<\/th>\r\n <th>Name Change<\/th>\r\n <th>Public Notice<\/th>\r\n <th>Matrimonial<\/th>\r\n <th>Recruitment<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr>\r\n <td class=\"font-bold\">Times of India<\/td>\r\n <td>₹1,000–₹2,500<\/td>\r\n <td>₹1,500–₹3,500<\/td>\r\n <td>₹800–₹1,200\/line<\/td>\r\n <td>₹400–₹700\/line<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Deccan Herald<\/td>\r\n <td>₹600–₹1,800<\/td>\r\n <td>₹800–₹2,500<\/td>\r\n <td>₹500–₹900\/line<\/td>\r\n <td>₹350–₹600\/line<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Vijay Karnataka<\/td>\r\n <td>₹500–₹1,200<\/td>\r\n <td>₹600–₹1,800<\/td>\r\n <td>₹400–₹700\/line<\/td>\r\n <td>₹300–₹500\/line<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Combo Package Savings: TOI + Vijay Karnataka<\/h3>\r\n <p>The most widely used newspaper combination in Bangalore is TOI (English) + Vijay Karnataka (Kannada) required for most Statutory Legal Notices, works well for campaigns with a wide reach. When arranged through an agency, the combined cost of these is usually 20-35% less than when booked separately. A similar combination, Deccan Herald + Prajavani, provides an English-Kannada option with a similar credibility but at a typically lower absolute cost.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Always quote the combo rate, before quoting the papers separately. The savings are very tangible and the process is not that complicated.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"strategic-insights\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Strategic Insights: Getting Better ROI on Your Bangalore Newspaper Ad<\/h2>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Timing: When to Spend More and When to Save<\/h3>\r\n <p>All three Sunday editions enjoy a 20-35% rate premium and have the highest circulation. The Sunday premium is typically worth the price for brand campaigns and matrimonial ads. If it is a legal notice, then publishing on a Tuesday or Wednesday will not significantly reduce the legal validity or awareness, and will save costs.<\/p>\r\n <p>The Bangalore newspapers have established Wednesday as the day for property publishing, classified property sections are the ones that see the highest readership on this day. TOI (Ascent) has its highest number of recruits on Tuesday, while Thursday sees the same in other papers. Match your ad category with the paper's category day to get more readers for your ad without paying the Sunday premium.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Placement: The ROI of 'Ear Panels' and Position Bargaining<\/h3>\r\n <p>Full page ads are ads that are a brand signal. The higher page rank and traffic on an inner page makes a well placed quarter page or half column more effective for most of the performance based campaigns such as lead generation, enquiry driving, event promotion etc. at less front page cost. The 'ear panels' around the mainmast on the front page of all three papers are especially 'ears' space and cost only a fraction of jacket and space.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Agency vs. Direct Booking: Where the Real Savings Are<\/h3>\r\n <p>The published rates for cards are guidelines and not final. Newspapers always provide volume discounts, 'spot' rates for unsold space and non-published bulk rates for agencies with whom they have long-term relationships. When booking directly at card rate, an advertiser is nearly always paying too much compared to what an agency who has media relationships would get.<\/p>\r\n <p>This is particularly true for multi-paper, multi-insertion campaigns — the kind that legal professionals, real estate developers, and corporate recruiters run regularly. A <a href=\"https:\/\/riyoadvertising.com\/advertising-agency-in-bangalore.shtml\">newspaper advertising agency in Bangalore<\/a> with active media buying relationships can unlock rates that are simply unavailable on self-service portals.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Make the book online for a one-time classified ad. If a campaign requires several papers, multiple insertions, or display creative, please consult with an agency prior to booking a campaign. The difference in rate is typically more than the agency's fee.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"riyo-advertising\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">How Riyo Advertising Helps Bangalore Businesses Navigate Newspaper Ad Rates<\/h2>\r\n <p>Whether you're a startup in HSR Layout or an established developer in Hebbal, the same problem exists when running a newspaper advertising plan — not having the connections to utilize unsold bulk rates, and not having the bandwidth to coordinate bookings, artwork deadlines and proof collection across a number of publications, at the same time.<\/p>\r\n <p>This is the fundamental issue that Riyo Advertising addresses. Riyo has active media buying with all the TOI, Deccan Herald, Vijay Karnataka and regional Karnataka newspapers, which gives them access to card rates which they cannot beat.<\/p>\r\n <p>What this means in practice:<\/p>\r\n <ul>\r\n <li><strong>Rate access:<\/strong> Riyo negotiates bulk and combo rates across papers — including the TOI + Vijay Karnataka combination — that deliver 20–40% savings compared to portal card rates for qualifying campaigns.<\/li>\r\n <li><strong>End-to-end management:<\/strong> No gaps in the chain with end-to-end management. Confirming the right paper, right edition, creative coordination, confirming print, collection of certified tear sheets.<\/li>\r\n <li><strong>Legal notice compliance:<\/strong> For public notices, name change ads and statutory announcements, Riyo guarantees that the right text is used, as well as the right dual-language combination and certified proof of publication, bringing the notice to life the first time it's seen.<\/li>\r\n <li><strong>Campaign reporting:<\/strong> Riyo maintains tracking of insertion schedules, publishes confirmations and keeps records for client compliance and\/or legal requirements for multi-insertion campaigns.<\/li>\r\n <\/ul>\r\n <p>Riyo's managed print buying service has helped businesses across Whitefield, Indiranagar and Electronic City to execute regular brand campaigns at a much lower effective CPM compared to CPM rates on direct portals with no burden on their marketing teams.<\/p>\r\n <p>Looking for a quote for your particular campaign — which papers, which formats, how many insertions. We'll give you an honest comparison in one conversation.<\/p>\r\n\r\n \r\n <h2 id=\"talk-to-riyo\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Talk to the Riyo Advertising Team — We'll Help You Get Started<\/h2>\r\n <p>Riyo's managed print buying service has helped businesses across Whitefield, Indiranagar and Electronic City to execute regular brand campaigns at a much lower effective CPM compared to CPM rates on direct portals with no burden on their marketing teams.<\/p>\r\n <p>Looking for a quote for your particular campaign — which papers, which formats, how many insertions — we'll give you an honest comparison in one conversation.<\/p>\r\n\r\n <p><strong>Contact Riyo Advertising:<\/strong><\/p>\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6\">\r\n <ul style=\"list-style: none; padding-left: 0;\" class=\"mb-0\">\r\n <li class=\"mb-3\">📞 <strong>Call or WhatsApp:<\/strong> +91 98219 84000 | +91 96996 06000 | +91 86571 12011<\/li>\r\n <li class=\"mb-3\">🌐 <a href=\"https:\/\/riyoadvertising.com\/\" class=\"text-brand underline\" target=\"_blank\">https:\/\/riyoadvertising.com\/<\/a><\/li>\r\n <li>👤 <strong>Ask for:<\/strong> Jyostna or Dinesh<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <p>No lengthy forms. No waiting. A no-nonsense chat with some individuals who know the Indian print media buying.<\/p>\r\n\r\n \r\n <h2 id=\"faq\" class=\"text-2xl font-bold mt-12 mb-6 text-brand-dark text-center\">Frequently Asked Questions About Newspaper Ad Rates in Bangalore<\/h2>\r\n <div class=\"border-t border-border mt-8\">\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n How much does a 5\u00d78 cm display ad cost in The Times of India Bangalore?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>If the rates of the inner page ads in TOI Bangalore are around ₹2,800–₹4,500 per sq cm (before tax), then the estimated cost of a 5×8 cm display ad from TOI Bangalore is ₹1,12,000–₹1,80,000. The higher paying positions are those that appear on the front page. Confirm available spot rates (20-30% below card rate).<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Which is the cheapest newspaper for name change ads in Bangalore?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Vijay Karnataka and Prajavani are the cheapest name change classified sites, where the cost of a simple text insertion is just ₹500 to ₹800. Note that for most legal name change procedures, it will involve a publication in one English and one Kannada daily, which costs both.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Do newspaper ad rates in Bangalore include GST?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Published Card Newspaper Ad rates in Bangalore are always without GST. In India all print media ads are subject to a compulsory 5% GST which will be charged on your invoice. Take this into account when making any budget calculations.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Are there combo packages for booking TOI and Vijay Karnataka together?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Yes. The TOI + Vijay Karnataka newspaper package is the most popular amongst the dual-language statutory notice and broad-reach campaigns combination package in Bangalore. Typical savings are 20-35% over independent bookings. They are typically only offered through agencies that have built up a relationship with the media, and that is not via a self-service portal.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n What documents are needed for a public notice ad regarding property in Bangalore?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Generally a lawyer-drafted notice or a copy of the documents of the property is required for a property public notice. If the notice of lost document is to be issued, it is normally required by the police station of the local area that an FIR or NCR be first filed by them. Specifics may differ by publication; please check before booking.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Why are Sunday ad rates higher in Bangalore newspapers?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>The actual circulation of Sunday editions is much higher, with a much longer shelf life (Sunday papers are read through the week), and the inclusion of high-readership Sunday supplements. The demand premium is a 20–35% premium on top of the rates of the weekday positions on all three publications.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/article>\r\n<\/div>\r\n\r\n<script>\r\n function toggleFaq(button) {\r\n const isExpanded = button.getAttribute('aria-expanded') === 'true';\r\n document.querySelectorAll('.brand-faq-question').forEach(btn => {\r\n btn.setAttribute('aria-expanded', 'false');\r\n btn.nextElementSibling.classList.remove('active');\r\n });\r\n if (!isExpanded) {\r\n button.setAttribute('aria-expanded', 'true');\r\n button.nextElementSibling.classList.add('active');\r\n }\r\n }\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2026 Comparison Guide: Newspaper Ad Rates in Bangalore (TOI, DH, VK) 2026 Comparison Guide: Newspaper Ad Rates in Bangalore for TOI, Deccan Herald, and Vijay Karnataka You’ve shortlisted three publications. The Times of India for each. However, Deccan Herald, for…<\/p>\n","protected":false},"author":6,"featured_media":8047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,28],"tags":[55],"class_list":["post-8046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-times-of-india","category-newspaper-advertising","tag-matrimonial"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=8046"}],"version-history":[{"count":4,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8046\/revisions"}],"predecessor-version":[{"id":8051,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8046\/revisions\/8051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/8047"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=8046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=8046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=8046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\r\n\r\n\r\n \r\n \r\n 2026 Comparison Guide: Newspaper Ad Rates in Bangalore (TOI, DH, VK)<\/title>\r\n <meta name=\"description\" content=\"Compare 2026 advertisement rates for Times of India, Deccan Herald, and Vijay Karnataka in Bangalore. Find the best ROI for your print campaign.\">\r\n <meta name=\"keywords\" content=\"newspaper ad rates Bangalore, TOI Bangalore ad rates, Deccan Herald ad rates, Vijay Karnataka ad rates, Bangalore newspaper advertising 2026\">\r\n\r\n \r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Roboto+Slab:wght@400;700&family=Roboto:wght@300;400;500;700&display=swap\" rel=\"stylesheet\">\r\n\r\n \r\n <script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\r\n\r\n \r\n <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.4.0\/css\/all.min.css\">\r\n\r\n <script>\r\n tailwind.config = {\r\n theme: {\r\n extend: {\r\n colors: {\r\n brand: {\r\n DEFAULT: '#1a4fa8',\r\n dark: '#12397a',\r\n light: '#e8f0fe',\r\n },\r\n accent: {\r\n DEFAULT: '#f59e0b',\r\n hover: '#d97706',\r\n },\r\n border: '#e5e7eb',\r\n text: {\r\n primary: '#1f2937',\r\n secondary: '#4b5563',\r\n }\r\n },\r\n fontFamily: {\r\n sans: ['Roboto', 'sans-serif'],\r\n serif: ['Roboto Slab', 'serif'],\r\n }\r\n }\r\n }\r\n }\r\n <\/script>\r\n\r\n <style>\r\n body { font-family: 'Roboto', sans-serif; color: #1f2937; line-height: 1.6; }\r\n h1, h2, h3, h4, h5, h6 { font-family: 'Roboto Slab', serif; }\r\n\r\n .toc {\r\n background-color: #f9fafb;\r\n border: 1px solid #e5e7eb;\r\n border-radius: 0.5rem;\r\n padding: 2rem;\r\n margin: 2.5rem 0;\r\n box-shadow: 0 4px 6px -1px rgba(0, 0, 0, 0.05);\r\n }\r\n .toc-title {\r\n font-family: 'Roboto Slab', serif;\r\n font-size: 1.5rem;\r\n font-weight: 700;\r\n color: #1a4fa8;\r\n margin-bottom: 1.5rem;\r\n display: flex;\r\n align-items: center;\r\n gap: 0.75rem;\r\n }\r\n .toc-title i { color: #f59e0b; }\r\n .toc-grid {\r\n display: grid;\r\n grid-template-columns: 1fr;\r\n gap: 1rem;\r\n }\r\n @media (min-width: 768px) {\r\n .toc-grid { grid-template-columns: repeat(2, 1fr); gap: 1rem 2rem; }\r\n }\r\n .toc a {\r\n color: #4b5563;\r\n text-decoration: none;\r\n display: flex;\r\n align-items: flex-start;\r\n gap: 0.5rem;\r\n transition: all 0.2s ease;\r\n font-weight: 500;\r\n padding: 0.25rem 0;\r\n }\r\n .toc a:hover { color: #1a4fa8; transform: translateX(4px); }\r\n .toc a::before {\r\n content: \"\\f054\";\r\n font-family: \"Font Awesome 6 Free\";\r\n font-weight: 900;\r\n font-size: 0.75rem;\r\n color: #1a4fa8;\r\n margin-top: 0.3rem;\r\n transition: transform 0.2s ease;\r\n }\r\n .toc a:hover::before { transform: translateX(2px); }\r\n\r\n .content-box ul { list-style-type: disc; padding-left: 1.5rem; margin-bottom: 1.5rem; }\r\n .content-box ol { list-style-type: decimal; padding-left: 1.5rem; margin-bottom: 1.5rem; }\r\n .content-box li { margin-bottom: 0.5rem; }\r\n .content-box p { margin-bottom: 1.5rem; }\r\n\r\n .table-responsive { overflow-x: auto; margin-bottom: 1.5rem; }\r\n table { width: 100%; border-collapse: collapse; margin-bottom: 1.5rem; }\r\n table th { background-color: #f9fafb; border-bottom: 2px solid #e5e7eb; font-weight: 700; color: #1f2937; }\r\n table tr:nth-child(even) { background-color: #f9fafb; }\r\n table td, table th { padding: 1rem; border-bottom: 1px solid #e5e7eb; text-align: left; }\r\n\r\n .brand-faq-item { border-bottom: 1px solid #e5e7eb; }\r\n .brand-faq-question {\r\n width: 100%;\r\n text-align: left;\r\n padding: 1.5rem 0;\r\n font-weight: 700;\r\n font-size: 1.125rem;\r\n color: #1f2937;\r\n background: none;\r\n border: none;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n cursor: pointer;\r\n font-family: 'Roboto Slab', serif;\r\n }\r\n .brand-faq-question:hover { color: #1a4fa8; }\r\n .brand-faq-icon { color: #f59e0b; transition: transform 0.3s ease; }\r\n .brand-faq-question[aria-expanded=\"true\"] .brand-faq-icon { transform: rotate(180deg); }\r\n .brand-faq-answer {\r\n max-height: 0;\r\n overflow: hidden;\r\n transition: max-height 0.3s ease-out, padding 0.3s ease;\r\n color: #4b5563;\r\n }\r\n .brand-faq-answer.active { max-height: 1000px; padding-bottom: 1.5rem; }\r\n <\/style>\r\n<\/head>\r\n<body class=\"antialiased bg-white p-4 md:p-8 flex justify-center\">\r\n\r\n<div class=\"w-full max-w-4xl\">\r\n <article class=\"content-box\">\r\n\r\n \r\n <header class=\"mb-10 text-center border-b border-border pb-8\">\r\n <h1 class=\"text-3xl md:text-4xl font-bold text-brand-dark mb-4\">2026 Comparison Guide: Newspaper Ad Rates in Bangalore for TOI, Deccan Herald, and Vijay Karnataka<\/h1>\r\n <\/header>\r\n\r\n <p>You've shortlisted three publications. The Times of India for each. However, Deccan Herald, for credibility. The company Vijay Karnataka has been dedicated to providing coverage to Kannada language audiences in mass markets. Now you have to have the real numbers — what each paper costs, what you're actually receiving on the paper and whether or not the paper spending is worth your campaign. Well, this is what this guide does just that.<\/p>\r\n <p>This is a clear side by side comparison of newspaper rates in Bangalore for the top 3 newspapers which are used by the maximum number of people in 2026. Whether you're hiring someone to place a recruitment ad, launch a real estate listing, post a public notice, or design a brand display campaign, the rates below will help you budget your next print campaign, rather than guess at it.<\/p>\r\n <p>One important caveat upfront: The prices of newspaper cards are quoted prices. Actual costs — especially display ads and multi-paper campaigns — may be much less depending on when and how many you purchase, and if you're using an agency that already has relationships with the media. We'll be talking about that as well.<\/p>\r\n\r\n \r\n <nav class=\"toc\">\r\n <div class=\"toc-title\">\r\n <i class=\"fas fa-list-ul\"><\/i> Table of Contents\r\n <\/div>\r\n <div class=\"toc-grid\">\r\n <a href=\"#why-rates-vary\">Why Newspaper Ad Rates in Bangalore Vary So Widely in 2026<\/a>\r\n <a href=\"#toi-bangalore\">Times of India Bangalore: Premium Reach for High-Value Audiences<\/a>\r\n <a href=\"#deccan-herald\">Deccan Herald: Credibility and Depth for Targeted Campaigns<\/a>\r\n <a href=\"#vijay-karnataka\">Vijay Karnataka: Mass Market Reach at the Most Efficient CPM<\/a>\r\n <a href=\"#side-by-side\">Side-by-Side Comparison: Newspaper Ad Rates Bangalore 2026<\/a>\r\n <a href=\"#strategic-insights\">Strategic Insights: Getting Better ROI on Your Bangalore Newspaper Ad<\/a>\r\n <a href=\"#riyo-advertising\">How Riyo Advertising Helps Bangalore Businesses Navigate Newspaper Ad Rates<\/a>\r\n <a href=\"#talk-to-riyo\">Talk to the Riyo Advertising Team<\/a>\r\n <a href=\"#faq\">Frequently Asked Questions<\/a>\r\n <\/div>\r\n <\/nav>\r\n\r\n \r\n <h2 id=\"why-rates-vary\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Why Newspaper Ad Rates in Bangalore Vary So Widely in 2026<\/h2>\r\n <p>The print media market in Bangalore is not one and the same. As a home to India's biggest tech companies, the large Kannada-speaking population, a large government workforce and one of the most active housebuilding sectors, a city like this creates vastly different advertising demand profiles, and publications reflect that with their prices.<\/p>\r\n <p>The rates mentioned in Bengaluru 2026 take into account three factors — circulation (which is based on the number of verified readers), income profile of the audience (higher earning readers are more willing to pay premium rates), and supplement reach (TOI's Bangalore Times and DH's Spectrum have different advertisers than the broadsheet).<\/p>\r\n <p>The rates mentioned in Bengaluru 2026 take into account three factors — circulation (which is based on the number of verified readers), income profile of the audience (higher earning readers are more willing to pay premium rates), and supplement reach (TOI's Bangalore Times and DH's Spectrum have different advertisers than the broadsheet).<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Define your audience before comparing rates. The cheapest ad is not the best ad if it reaches the wrong readers.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"toi-bangalore\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Times of India Bangalore: Premium Reach for High-Value Audiences<\/h2>\r\n <p>Times of India Bangalore is the city's highest circulation English language daily. The audience is by and for urban professionals, corporate decision makers and tech hubs of Whitefield, Electronic City and Bellandur. In case your campaign requires access to the educated, English literacy population of Bangalore with a substantial buying power, <a href=\" https:\/\/riyoadvertising.com\/the-times-of-india.shtml\">TOI Bangalore ad rates<\/a> will reflect the premium access.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">TOI Bangalore Classified Text Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Matrimonial and Personal:<\/strong> Charged on a per line basis. The standard Sunday rates begin at ₹800 to ₹1,200 per line.<\/li>\r\n <li><strong>Situations Vacant (Recruitment):<\/strong> Per word\/per line pricing for the text classifieds, which is in the range of ₹400–₹700 per line. The Ascent supplement (Tuesday\/Wednesday) has a premium associated with tech and corporate hiring.<\/li>\r\n <li><strong>Name Change \/ Public Notice (text):<\/strong> ₹1,000 to ₹2,500 for standard text insertion for name change \/ public notice.<\/li>\r\n <\/ul>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">TOI Bangalore Display Ad Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Inner Page Display:<\/strong> ₹2,800–₹4,500 per sq cm depending on section and day.<\/li>\r\n <li><strong>Front Page (solus\/jacket):<\/strong> Most popular; sold in the top position on the page. The cost of a front page is ₹6,000–₹12,000+ per sq cm.<\/li>\r\n <li><strong>Bangalore Times Supplement:<\/strong> Lifestyle-oriented supplement. Rates typically ₹3,500–₹6,000 per sq cm. The cost of a front page is ₹6,000–₹12,000+ per sq cm.<\/li>\r\n <li><strong>Sunday Premium:<\/strong> Sunday editions have a 20-35% premium over their weekday counterparts, as there is more readership and better shelf life.<\/li>\r\n <\/ul>\r\n\r\n <p><strong>Best suited for:<\/strong> High-quality brands campaigns, tech recruitment, real estate launches to HNI buyers, corporate public notices campaigns and campaigns where reaching English educated urban Bangalore is the main objective.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">For TOI, the inner-page ROI is usually stronger than front-page for mid-sized budgets. Front-page jackets are brand-building tools — valuable, but not required for most campaign objectives.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"deccan-herald\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Deccan Herald: Credibility and Depth for Targeted Campaigns<\/h2>\r\n <p>Deccan Herald is an out of the box player in the print media segment in Bangalore. It is the city's government professionals, academics, senior executives, and long-time Bangalore residents' trusted long-form paper of record. When it comes to credibility, the <a href=\"https:\/\/riyoadvertising.com\/deccan-herald.shtml\">rates of Deccan Herald ad tariff 2026<\/a> are normally more efficient than TOI, especially when mass volume is not the primary consideration.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Deccan Herald Classified Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Classified Text (Public Notices, Name Change):<\/strong> ₹600 to ₹1,800 (quantity of words and day of appearance).<\/li>\r\n <li><strong>Classified Display:<\/strong> Classified displays are made at a standard rate of ₹80– to ₹150 sq cm per classification. One floor down from TOI, it's available to small businesses and individual advertisers.<\/li>\r\n <\/ul>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Deccan Herald Display Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Weekday Inner Page:<\/strong> ₹1,500–₹3,000 per sq cm. Competitive pricing for verified Professional Readership.<\/li>\r\n <li><strong>DH Spectrum (Sunday Supplement):<\/strong> High quality weekday placement. For lifestyle brands, education institutions and high consideration purchase categories, the rates are ₹2,500–₹4,500 per sq cm.<\/li>\r\n <li><strong>DH Metro (City Pull-out):<\/strong> Hyper-local Bangalore placement. Lower rates than main paper — good for neighbourhood level campaigns that do not require city-wide distribution.<\/li>\r\n <\/ul>\r\n\r\n <p><strong>Best suited for:<\/strong> Legal and public notices that require credibility for court or government use, education, B2G campaigns, premium healthcare and any brand wishing to be associated with DH's editorial credibility.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">When the ad is a statutory legal notice, Deccan Herald's credibility with the courts as well as government offices should make it the better choice over selection based just on circulation.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"vijay-karnataka\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Vijay Karnataka: Mass Market Reach at the Most Efficient CPM<\/h2>\r\n <p>Vijay Karnataka is the top circulated newspaper in Karnataka (all languages). For campaigns aimed at the majority Kannada speaking residents (home dwellers) of Bangalore, there is no more effective print vehicle than Jayanagar, Basavangudi, Banashankari, Rajajinagar and the outer areas of Bangalore. The <a href=\"https:\/\/riyoadvertising.com\/vijay-karnataka.shtml\">rates of Vijay Karnataka ads<\/a> are not premium ads rates, they are volume and mass market rates.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Vijay Karnataka Classified Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Name Change \/ Public Notice (text):<\/strong> ₹500–₹1,200 — the least expensive of the three publications for statutory notices.<\/li>\r\n <li><strong>Matrimonial:<\/strong> Kannada language matrimonial classifieds at lesser per-line rate than English papers. Improved for families aimed at the Kannada-speaking audience.<\/li>\r\n <li><strong>B2C Classifieds (Property, Vehicles, Services):<\/strong> Competitive per-word pricing. Locally generated demand for goods and services advertising.<\/li>\r\n <\/ul>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Vijay Karnataka Display Rates (2026 Estimates)<\/h3>\r\n <ul>\r\n <li><strong>Inner Page Display:<\/strong> ₹800–₹1,800 per sq cm, which is lower than what is offered by TOI equivalents and has a wider reach among the Kannada-speaking audience.<\/li>\r\n <li><strong>Front\/High-Demand Positions:<\/strong> ₹2,000–₹4,000 per sq cm for premium positions. Excellent ROI in the FMCG, retail and local services verticals.<\/li>\r\n <li><strong>Supplement Positions:<\/strong> At moderate rates, category-specific audiences (property, automotive, lifestyle) are carried on VK's weekly supplements.<\/li>\r\n <\/ul>\r\n\r\n <p><strong>Best suited for:<\/strong> Local retail, FMCG launches, affordable housing real estate, local services (education, healthcare, F&B), any notice required in both languages for Bangalore, the city of the majority of residents, and not the minority of corporations.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Vijay Karnataka is the must-have campaign partner for any campaign that aims to reach the widest possible audience across Bangalore, not just English-speaking urban Bangalore. It's also the cheapest of the three for CPI.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"side-by-side\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Side-by-Side Comparison: Newspaper Ad Rates Bangalore 2026 (Estimates)<\/h2>\r\n <p>The table below offers a direct rate comparison between the three publications for the most popular ad categories. The above rates are approximate and exclude GST (5%) and are based on card rates published in 2025–26. Actual rates may differ (particularly for bulk\/agency-negotiated bookings).<\/p>\r\n <p>Display Ad Rates is a cost per square centimeter (estimated 2026) format.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Display Ad Rates — Cost Per Sq Cm (Estimated 2026)<\/h3>\r\n <div class=\"table-responsive\">\r\n <table>\r\n <thead>\r\n <tr>\r\n <th>Publication<\/th>\r\n <th>Inner Page (Weekday)<\/th>\r\n <th>Inner Page (Sunday)<\/th>\r\n <th>Front Page<\/th>\r\n <th>Supplement<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr>\r\n <td class=\"font-bold\">Times of India<\/td>\r\n <td>₹2,800–₹4,500<\/td>\r\n <td>₹3,500–₹5,500<\/td>\r\n <td>₹6,000–₹12,000+<\/td>\r\n <td>₹3,500–₹6,000<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Deccan Herald<\/td>\r\n <td>₹1,500–₹3,000<\/td>\r\n <td>₹2,500–₹4,500<\/td>\r\n <td>₹3,500–₹6,500<\/td>\r\n <td>₹2,500–₹4,500<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Vijay Karnataka<\/td>\r\n <td>₹800–₹1,800<\/td>\r\n <td>₹1,200–₹2,500<\/td>\r\n <td>₹2,000–₹4,000<\/td>\r\n <td>₹1,000–₹2,500<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Classified Text Rates — Starting Rates Per Insertion (Estimated 2026)<\/h3>\r\n <div class=\"table-responsive\">\r\n <table>\r\n <thead>\r\n <tr>\r\n <th>Publication<\/th>\r\n <th>Name Change<\/th>\r\n <th>Public Notice<\/th>\r\n <th>Matrimonial<\/th>\r\n <th>Recruitment<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr>\r\n <td class=\"font-bold\">Times of India<\/td>\r\n <td>₹1,000–₹2,500<\/td>\r\n <td>₹1,500–₹3,500<\/td>\r\n <td>₹800–₹1,200\/line<\/td>\r\n <td>₹400–₹700\/line<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Deccan Herald<\/td>\r\n <td>₹600–₹1,800<\/td>\r\n <td>₹800–₹2,500<\/td>\r\n <td>₹500–₹900\/line<\/td>\r\n <td>₹350–₹600\/line<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"font-bold\">Vijay Karnataka<\/td>\r\n <td>₹500–₹1,200<\/td>\r\n <td>₹600–₹1,800<\/td>\r\n <td>₹400–₹700\/line<\/td>\r\n <td>₹300–₹500\/line<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Combo Package Savings: TOI + Vijay Karnataka<\/h3>\r\n <p>The most widely used newspaper combination in Bangalore is TOI (English) + Vijay Karnataka (Kannada) required for most Statutory Legal Notices, works well for campaigns with a wide reach. When arranged through an agency, the combined cost of these is usually 20-35% less than when booked separately. A similar combination, Deccan Herald + Prajavani, provides an English-Kannada option with a similar credibility but at a typically lower absolute cost.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Always quote the combo rate, before quoting the papers separately. The savings are very tangible and the process is not that complicated.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"strategic-insights\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Strategic Insights: Getting Better ROI on Your Bangalore Newspaper Ad<\/h2>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Timing: When to Spend More and When to Save<\/h3>\r\n <p>All three Sunday editions enjoy a 20-35% rate premium and have the highest circulation. The Sunday premium is typically worth the price for brand campaigns and matrimonial ads. If it is a legal notice, then publishing on a Tuesday or Wednesday will not significantly reduce the legal validity or awareness, and will save costs.<\/p>\r\n <p>The Bangalore newspapers have established Wednesday as the day for property publishing, classified property sections are the ones that see the highest readership on this day. TOI (Ascent) has its highest number of recruits on Tuesday, while Thursday sees the same in other papers. Match your ad category with the paper's category day to get more readers for your ad without paying the Sunday premium.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Placement: The ROI of 'Ear Panels' and Position Bargaining<\/h3>\r\n <p>Full page ads are ads that are a brand signal. The higher page rank and traffic on an inner page makes a well placed quarter page or half column more effective for most of the performance based campaigns such as lead generation, enquiry driving, event promotion etc. at less front page cost. The 'ear panels' around the mainmast on the front page of all three papers are especially 'ears' space and cost only a fraction of jacket and space.<\/p>\r\n\r\n <h3 class=\"text-xl font-bold mt-8 mb-3 text-brand\">Agency vs. Direct Booking: Where the Real Savings Are<\/h3>\r\n <p>The published rates for cards are guidelines and not final. Newspapers always provide volume discounts, 'spot' rates for unsold space and non-published bulk rates for agencies with whom they have long-term relationships. When booking directly at card rate, an advertiser is nearly always paying too much compared to what an agency who has media relationships would get.<\/p>\r\n <p>This is particularly true for multi-paper, multi-insertion campaigns — the kind that legal professionals, real estate developers, and corporate recruiters run regularly. A <a href=\"https:\/\/riyoadvertising.com\/advertising-agency-in-bangalore.shtml\">newspaper advertising agency in Bangalore<\/a> with active media buying relationships can unlock rates that are simply unavailable on self-service portals.<\/p>\r\n\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6 text-sm\">\r\n <h4 class=\"font-bold text-lg mb-2 text-brand-dark\">Actionable Takeaway<\/h4>\r\n <p class=\"mb-0\">Make the book online for a one-time classified ad. If a campaign requires several papers, multiple insertions, or display creative, please consult with an agency prior to booking a campaign. The difference in rate is typically more than the agency's fee.<\/p>\r\n <\/div>\r\n\r\n \r\n <h2 id=\"riyo-advertising\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">How Riyo Advertising Helps Bangalore Businesses Navigate Newspaper Ad Rates<\/h2>\r\n <p>Whether you're a startup in HSR Layout or an established developer in Hebbal, the same problem exists when running a newspaper advertising plan — not having the connections to utilize unsold bulk rates, and not having the bandwidth to coordinate bookings, artwork deadlines and proof collection across a number of publications, at the same time.<\/p>\r\n <p>This is the fundamental issue that Riyo Advertising addresses. Riyo has active media buying with all the TOI, Deccan Herald, Vijay Karnataka and regional Karnataka newspapers, which gives them access to card rates which they cannot beat.<\/p>\r\n <p>What this means in practice:<\/p>\r\n <ul>\r\n <li><strong>Rate access:<\/strong> Riyo negotiates bulk and combo rates across papers — including the TOI + Vijay Karnataka combination — that deliver 20–40% savings compared to portal card rates for qualifying campaigns.<\/li>\r\n <li><strong>End-to-end management:<\/strong> No gaps in the chain with end-to-end management. Confirming the right paper, right edition, creative coordination, confirming print, collection of certified tear sheets.<\/li>\r\n <li><strong>Legal notice compliance:<\/strong> For public notices, name change ads and statutory announcements, Riyo guarantees that the right text is used, as well as the right dual-language combination and certified proof of publication, bringing the notice to life the first time it's seen.<\/li>\r\n <li><strong>Campaign reporting:<\/strong> Riyo maintains tracking of insertion schedules, publishes confirmations and keeps records for client compliance and\/or legal requirements for multi-insertion campaigns.<\/li>\r\n <\/ul>\r\n <p>Riyo's managed print buying service has helped businesses across Whitefield, Indiranagar and Electronic City to execute regular brand campaigns at a much lower effective CPM compared to CPM rates on direct portals with no burden on their marketing teams.<\/p>\r\n <p>Looking for a quote for your particular campaign — which papers, which formats, how many insertions. We'll give you an honest comparison in one conversation.<\/p>\r\n\r\n \r\n <h2 id=\"talk-to-riyo\" class=\"text-2xl font-bold mt-10 mb-4 text-brand-dark\">Talk to the Riyo Advertising Team — We'll Help You Get Started<\/h2>\r\n <p>Riyo's managed print buying service has helped businesses across Whitefield, Indiranagar and Electronic City to execute regular brand campaigns at a much lower effective CPM compared to CPM rates on direct portals with no burden on their marketing teams.<\/p>\r\n <p>Looking for a quote for your particular campaign — which papers, which formats, how many insertions — we'll give you an honest comparison in one conversation.<\/p>\r\n\r\n <p><strong>Contact Riyo Advertising:<\/strong><\/p>\r\n <div class=\"bg-brand-light p-6 rounded-lg border border-brand mb-6\">\r\n <ul style=\"list-style: none; padding-left: 0;\" class=\"mb-0\">\r\n <li class=\"mb-3\">📞 <strong>Call or WhatsApp:<\/strong> +91 98219 84000 | +91 96996 06000 | +91 86571 12011<\/li>\r\n <li class=\"mb-3\">🌐 <a href=\"https:\/\/riyoadvertising.com\/\" class=\"text-brand underline\" target=\"_blank\">https:\/\/riyoadvertising.com\/<\/a><\/li>\r\n <li>👤 <strong>Ask for:<\/strong> Jyostna or Dinesh<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <p>No lengthy forms. No waiting. A no-nonsense chat with some individuals who know the Indian print media buying.<\/p>\r\n\r\n \r\n <h2 id=\"faq\" class=\"text-2xl font-bold mt-12 mb-6 text-brand-dark text-center\">Frequently Asked Questions About Newspaper Ad Rates in Bangalore<\/h2>\r\n <div class=\"border-t border-border mt-8\">\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n How much does a 5\u00d78 cm display ad cost in The Times of India Bangalore?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>If the rates of the inner page ads in TOI Bangalore are around ₹2,800–₹4,500 per sq cm (before tax), then the estimated cost of a 5×8 cm display ad from TOI Bangalore is ₹1,12,000–₹1,80,000. The higher paying positions are those that appear on the front page. Confirm available spot rates (20-30% below card rate).<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Which is the cheapest newspaper for name change ads in Bangalore?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Vijay Karnataka and Prajavani are the cheapest name change classified sites, where the cost of a simple text insertion is just ₹500 to ₹800. Note that for most legal name change procedures, it will involve a publication in one English and one Kannada daily, which costs both.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Do newspaper ad rates in Bangalore include GST?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Published Card Newspaper Ad rates in Bangalore are always without GST. In India all print media ads are subject to a compulsory 5% GST which will be charged on your invoice. Take this into account when making any budget calculations.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Are there combo packages for booking TOI and Vijay Karnataka together?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Yes. The TOI + Vijay Karnataka newspaper package is the most popular amongst the dual-language statutory notice and broad-reach campaigns combination package in Bangalore. Typical savings are 20-35% over independent bookings. They are typically only offered through agencies that have built up a relationship with the media, and that is not via a self-service portal.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n What documents are needed for a public notice ad regarding property in Bangalore?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>Generally a lawyer-drafted notice or a copy of the documents of the property is required for a property public notice. If the notice of lost document is to be issued, it is normally required by the police station of the local area that an FIR or NCR be first filed by them. Specifics may differ by publication; please check before booking.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"brand-faq-item\">\r\n <button class=\"brand-faq-question\" aria-expanded=\"false\" onclick=\"toggleFaq(this)\">\r\n Why are Sunday ad rates higher in Bangalore newspapers?\r\n <i class=\"fas fa-chevron-down brand-faq-icon\"><\/i>\r\n <\/button>\r\n <div class=\"brand-faq-answer\">\r\n <p>The actual circulation of Sunday editions is much higher, with a much longer shelf life (Sunday papers are read through the week), and the inclusion of high-readership Sunday supplements. The demand premium is a 20–35% premium on top of the rates of the weekday positions on all three publications.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/article>\r\n<\/div>\r\n\r\n<script>\r\n function toggleFaq(button) {\r\n const isExpanded = button.getAttribute('aria-expanded') === 'true';\r\n document.querySelectorAll('.brand-faq-question').forEach(btn => {\r\n btn.setAttribute('aria-expanded', 'false');\r\n btn.nextElementSibling.classList.remove('active');\r\n });\r\n if (!isExpanded) {\r\n button.setAttribute('aria-expanded', 'true');\r\n button.nextElementSibling.classList.add('active');\r\n }\r\n }\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2026 Comparison Guide: Newspaper Ad Rates in Bangalore (TOI, DH, VK) 2026 Comparison Guide: Newspaper Ad Rates in Bangalore for TOI, Deccan Herald, and Vijay Karnataka You’ve shortlisted three publications. The Times of India for each. However, Deccan Herald, for…<\/p>\n","protected":false},"author":6,"featured_media":8047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,28],"tags":[55],"class_list":["post-8046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-times-of-india","category-newspaper-advertising","tag-matrimonial"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=8046"}],"version-history":[{"count":4,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8046\/revisions"}],"predecessor-version":[{"id":8051,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/8046\/revisions\/8051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/8047"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=8046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=8046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=8046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}