{"id":7507,"date":"2026-04-24T06:58:01","date_gmt":"2026-04-24T06:58:01","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=7507"},"modified":"2026-04-24T08:28:58","modified_gmt":"2026-04-24T08:28:58","slug":"7-secrets-writing-matrimonial-ad-responses","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/7-secrets-writing-matrimonial-ad-responses\/","title":{"rendered":"7 Secrets to Writing a Matrimonial Ad That Gets Responses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7507\" class=\"elementor elementor-7507\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c9a8a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c9a8a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d312818\" data-id=\"d312818\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c815e4c elementor-widget elementor-widget-html\" data-id=\"c815e4c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<article>\r\n<p class=\"lede\">\r\n    Open the Times of India any Sunday, and you'll see it\u2014page after page of matrimonial ads. Hundreds. Sometimes thousands. Each one a family's hope, a person's future, a parent's prayer.\r\n<\/p>\r\n<p>\r\n    Now here\u2019s a million-dollar question: <strong>Why would someone stop at yours?<\/strong> That's the real hurdle with <a href=\"https:\/\/riyoadvertising.com\/the-times-of-india.shtml\">Times of India matrimonial ads<\/a> these days. It's not enough to just get in the paper\u2014 you've got to stand out to snag that call, WhatsApp ping, or email from the right match.\r\n<\/p>\r\n<p>\r\n    What makes one ad get overlooked while another pulls in a flood of solid responses? Just a handful of smart wording choices. At <strong>Riyo Advertising<\/strong>, we've helped thousands of families in India and overseas create matrimonial ads that people don't just read\u2014they actually respond to. In this blog, we're sharing the 7 key secrets that make it happen.\r\n<\/p>\r\n\r\n<div class=\"callout\">\r\n    This is your expert guide to mastering the TOI matrimonial system\u2014from ditching clich\u00e9s and using shorthand to leveraging visual display advantages for maximum impact.\r\n<\/div>\r\n\r\n<div class=\"toc-container\">\r\n    <div class=\"toc-title\">Guide Navigation<\/div>\r\n    <ul class=\"toc-list\">\r\n        <li><a href=\"#s1\">Ditch the Clich\u00e9s<\/a><\/li>\r\n        <li><a href=\"#s2\">Professional Specificity<\/a><\/li>\r\n        <li><a href=\"#s3\">Mastering Shorthand (Abbreviations)<\/a><\/li>\r\n        <li><a href=\"#s4\">The Caste-No-Bar Advantage<\/a><\/li>\r\n        <li><a href=\"#s5\">Visual Display Formatting<\/a><\/li>\r\n        <li><a href=\"#s6\">Clear Call to Action<\/a><\/li>\r\n        <li><a href=\"#s7\">The Expert Review Secret<\/a><\/li>\r\n        <li><a href=\"#s8\">Frequently Asked Questions<\/a><\/li>\r\n    <\/ul>\r\n<\/div>\r\n\r\n<h2 id=\"s1\"><span class=\"num\">01 \u2014 Personality<\/span>Ditch the Clich\u00e9s \u2014 Let Personality Shine<\/h2>\r\n\r\n<p>\r\n    Be honest. How many times have you seen \"Homely,\" \"Beautiful,\" \"God-fearing,\" or \"Well-cultured\" in a matrimonial ad? Hundreds, right? And how many stick in your mind? That's the issue with clich\u00e9s\u2014they just fade into the crowd instead of grabbing attention.\r\n<\/p>\r\n<p>\r\n    The families getting the best responses on <strong><a href=\"https:\/\/riyoadvertising.com\/matrimonial-ads.shtml\">Wanted Bride or Wanted Groom<\/a><\/strong> ads are the ones who paint a picture of a real person, not some cookie-cutter template.\r\n<\/p>\r\n\r\n<div class=\"cards\">\r\n    <div class=\"card\">\r\n        <div class=\"kicker\">Instead of...<\/div>\r\n        <p>\"Homely, God-fearing girl\"<\/p>\r\n        <p>\"Good-looking, family-oriented boy\"<\/p>\r\n    <\/div>\r\n    <div class=\"card\">\r\n        <div class=\"kicker\">Try...<\/div>\r\n        <p>\"Yoga enthusiast who loves home cooking and volunteers on weekends.\"<\/p>\r\n        <p>\"Travel lover, tech geek, strong family values.\"<\/p>\r\n    <\/div>\r\n<\/div>\r\n<p>\r\n    See the difference? The second version tells a story. It attracts people who are genuinely compatible \u2014 and that's exactly the kind of response you want. <strong>The rule of thumb:<\/strong> Every word in your matrimonial ad needs to tell the reader something specific they won't find in those 50 others around it.\r\n<\/p>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<h2 id=\"s2\"><span class=\"num\">02 \u2014 Career<\/span>Be Specific About Professional Achievements<\/h2>\r\n<p>\r\n    \"Well-settled\" is vague. High-caliber families scanning the <strong>TOI Soulmate<\/strong> section hunt for signals of achievement. Specificity is the biggest trust-builder.\r\n<\/p>\r\n\r\n<div class=\"table-wrap\">\r\n    <table>\r\n        <thead>\r\n            <tr>\r\n                <th>Vague (Avoid)<\/th>\r\n                <th>Specific (Better)<\/th>\r\n            <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n            <tr>\r\n                <td>\"Well-settled software professional\"<\/td>\r\n                <td>\"Sr. Software Engineer, Fortune 500 MNC, Bangalore\"<\/td>\r\n            <\/tr>\r\n            <tr>\r\n                <td>\"Doctor, working in reputed hospital\"<\/td>\r\n                <td>\"MBBS, MD Cardiology, practicing in AIIMS\"<\/td>\r\n            <\/tr>\r\n        <\/tbody>\r\n    <\/table>\r\n<\/div>\r\n<p>Why does this matter Because high-caliber families scanning the <a href=\"https:\/\/riyoadvertising.com\/timesofindia\/matrimonial-ad\">TOI Soulmate section<\/a> are hunting for signals of achievement\u2014and specificity is the biggest one. Dropping credentials like IIT\/IIM, Ivy League, Medical PG, or a solid employer name right away bumps up your ad's value big time.<\/p>\r\n\r\n<p>Same deal with education. Don't just say \"educated.\" Say where and what. That one detail can tip the scales for a family picking between two similar ads.<\/p>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<h2 id=\"s3\"><span class=\"num\">03 \u2014 Efficiency<\/span>Master the Art of Shorthand (Abbreviations)<\/h2>\r\n<p>\r\n    Here's a real-world tip on <strong><a href=\"https:\/\/riyoadvertising.com\/timesofindia\/classified-text-ads\">Times of India classified text ads<\/a><\/strong>\u2014you pay per line. Every extra word hits your wallet. So picking up matrimonial shorthand is a smart, creative and money-saving move.\r\n<\/p>\r\n\r\n<div class=\"table-wrap\">\r\n    <table>\r\n        <thead>\r\n            <tr>\r\n                <th>Abbreviation<\/th>\r\n                <th>Full Form<\/th>\r\n            <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n            <tr><td><strong>PQM<\/strong><\/td><td>Professionally Qualified Match<\/td><\/tr>\r\n            <tr><td><strong>BHP<\/strong><\/td><td>Biodata, Horoscope, Photograph<\/td><\/tr>\r\n            <tr><td><strong>SM4<\/strong><\/td><td>Suitable Match For<\/td><\/tr>\r\n            <tr><td><strong>LPA<\/strong><\/td><td>Lakhs Per Annum<\/td><\/tr>\r\n            <tr><td><strong>H'some<\/strong><\/td><td>Handsome<\/td><\/tr>\r\n            <tr><td><strong>Wkg<\/strong><\/td><td>Working<\/td><\/tr>\r\n            <tr><td><strong>Conv<\/strong><\/td><td>Convent-educated<\/td><\/tr>\r\n            <tr><td><strong>Div<\/strong><\/td><td>Divorced<\/td><\/tr>\r\n            <tr><td><strong>WD<\/strong><\/td><td>Widow\/Widower<\/td><\/tr>\r\n        <\/tbody>\r\n    <\/table>\r\n<\/div>\r\n<p>\r\n    Using those codes smartly lets you cram more info into fewer lines\u2014cutting your <strong>TOI matrimonial ad cost<\/strong> straight up, no loss in punch. That said, don't overdo it. If your whole ad looks like acronym soup, Sunday Times matrimonial readers will just skip it.\r\n<\/p>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n<img decoding=\"async\" src=\"https:\/\/riyoadvertising.com\/current-info\/wp-content\/uploads\/2026\/04\/1-11.jpeg\" alt=\"times-of-india-matrimonial-secrets\">\r\n\r\n<h2 id=\"s4\"><span class=\"num\">04 \u2014 Reach<\/span>The Power of \"Caste-No-Bar\" and Values<\/h2>\r\n<p>\r\n    Catches a lot of families off guard\u2014but the data proves it. Slapping <strong>\"Caste No Bar\"<\/strong> on your matrimonial ad can boost responses by up to 40%. Why? It opens your pool from one community to the whole Times of India readership.\r\n<\/p>\r\n<p>\r\n    No, it doesn't mean skimping on what matters to you. You can still call out religious values, lifestyle prefs, and family background\u2014while showing you're open on the community side.\r\n<\/p>\r\n<div class=\"note\">\r\n    <strong>Example:<\/strong> \u201cHindu family, values-driven, open to all castes. Seeking educated, independent professionals.\u201d\r\n<\/div>\r\n<p>\r\n    This kind of phrasing works beautifully for the cosmopolitan matrimonial audience\u2014especially in cities like Mumbai, Delhi, and Bangalore, where inter-community alliances are getting more common and accepted.\r\n<\/p>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<h2 id=\"s5\"><span class=\"num\">05 \u2014 Visuals<\/span>The \"Classified Display\" Advantage<\/h2>\r\n<p>\r\n    Say two ads look pretty much the same inside. One's just plain text. The other rocks a bold header, clear border, and a small photo. Which one catches your eye first?\r\n<\/p>\r\n<p>\r\n    Visual formatting in the <strong>TOI classifieds section<\/strong> is a game-changer\u2014and tons of families miss it 'cause they don't even know it's there. By stepping up from a standard classified text ad to a <strong>Classified Display Ad<\/strong>, you get:\r\n<\/p>\r\n\r\n    <div class=\"card\">\r\n        <div class=\"kicker\">Visual Impact<\/div>\r\n        <p>\r\n            \ud83d\udccc <strong>Bold\/Capitalized first line:<\/strong> Your first impression in the column.<br>\r\n            \ud83d\udd32 <strong>Defined borders:<\/strong> Visually separates your ad from the crowd.<br>\r\n            \ud83d\udcf7 <strong>Candidate photograph:<\/strong> The single biggest trust-builder for matrimonial inquiries.<br>\r\n            \ud83d\udd24 <strong>Custom font choices:<\/strong> Makes the ad more personal and readable.\r\n        <\/p>\r\n    <\/div>\r\n\r\n<p>\r\n    Studies show display ads pull 2x the visibility of plain text ads in print classifieds. And through the <strong>Riyo Advertising<\/strong> online portal, upgrading to display format is dead simple\u2014just pick the option when booking.\r\n<\/p>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<h2 id=\"s6\"><span class=\"num\">06 \u2014 Response<\/span>The \"Clear Call to Action\" (CTA)<\/h2>\r\n<p>\r\n    If you're shelling out for a matrimonial ad, it's worth that little extra to make sure people actually see it. And then... there's no clear next step. So they just move on.\r\n<\/p>\r\n<p>\r\n    A clear <strong>Call to Action (CTA)<\/strong> at the end of your matrimonial ad isn't optional\u2014it's a must. Don't just throw out a phone number. Tell folks exactly how you want to be contacted:\r\n<\/p>\r\n\r\n<div class=\"checklist\">\r\n    <div><span class=\"tick\">\u2713<\/span> \"WhatsApp biodata and photo to +91-XXXXXXXXXX\"<\/div>\r\n    <div><span class=\"tick\">\u2713<\/span> \"Email with recent photograph and horoscope to xyz@gmail.com\"<\/div>\r\n    <div><span class=\"tick\">\u2713<\/span> \"Send BHP to Box No. XXXX, Times of India, Mumbai\"<\/div>\r\n<\/div>\r\n\r\n<p><strong>Box Number vs. Direct Contact: Which Should You Use?<\/strong><\/p>\r\n\r\n<div class=\"table-wrap\">\r\n    <table>\r\n        <thead>\r\n            <tr>\r\n                <th>Option<\/th>\r\n                <th>Pros<\/th>\r\n                <th>Cons<\/th>\r\n            <\/tr>\r\n        <\/thead>\r\n        <tbody>\r\n            <tr>\r\n                <td><strong>Times Box Number<\/strong><\/td>\r\n                <td>Full privacy, no personal info exposed<\/td>\r\n                <td>Slightly slower responses<\/td>\r\n            <\/tr>\r\n            <tr>\r\n                <td><strong>Direct Phone\/Email<\/strong><\/td>\r\n                <td>Faster, more personal<\/td>\r\n                <td>Privacy trade-off<\/td>\r\n            <\/tr>\r\n            <tr>\r\n                <td><strong>WhatsApp<\/strong><\/td>\r\n                <td>Quick, visual biodata sharing<\/td>\r\n                <td>Number becomes public<\/td>\r\n            <\/tr>\r\n        <\/tbody>\r\n    <\/table>\r\n<\/div>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n<img decoding=\"async\" src=\"https:\/\/riyoadvertising.com\/current-info\/wp-content\/uploads\/2026\/04\/2-9.jpeg\" alt=\"matrimonial-ad-booking-success\">\r\n\r\n<h2 id=\"s7\"><span class=\"num\">07 \u2014 Accuracy<\/span>Proofread, Verify, and Expert Review<\/h2>\r\n<p>\r\n    Imagine spending on a <strong>TOI matrimonial ad<\/strong>, putting it out on the Sunday with the highest readership, and then realizing your phone number's off by a single digit. Families lose real opportunities every year from simple errors that a quick proofread would've fixed.\r\n<\/p>\r\n<p>\r\n    That's why <strong>Riyo Advertising<\/strong> gives your matrimonial ad copy a free expert review before print. Their pros double-check:\r\n<\/p>\r\n\r\n<div class=\"checklist\">\r\n    <div><span class=\"tick\">\u2713<\/span> Phone numbers and contact details are accurate<\/div>\r\n    <div><span class=\"tick\">\u2713<\/span> Abbreviations are correctly used and readable<\/div>\r\n    <div><span class=\"tick\">\u2713<\/span> Ad meets character\/line limits for chosen edition<\/div>\r\n    <div><span class=\"tick\">\u2713<\/span> Formatting appears correctly in display preview<\/div>\r\n<\/div>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<h2 id=\"s8\"><span class=\"num\">08 \u2014 FAQ<\/span>Frequently Asked Questions<\/h2>\r\n\r\n<details class=\"faq\">\r\n    <summary>Q1. What are some good matrimonial ad samples for a Brahmin groom?<\/summary>\r\n    <p>Riyo Advertising has a big library of matrimonial ad samples for all communities\u2014like Brahmin, Rajput, Kshatriya, and others\u2014to help you nail your Wanted Bride ad. Just browse them right on the booking portal.<\/p>\r\n<\/details>\r\n<details class=\"faq\" open>\r\n    <summary>Q2. How do I make my TOI matrimonial ad stand out?<\/summary>\r\n    <p>Use bold or capitalized words in your opening line, and think about a Classified Display format with a border or photograph. Those visual cues grab eyes right away in a sea of text ads.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q3. Is it better to include a salary in a matrimonial advertisement?<\/summary>\r\n    <p>Listing income in LPA (Lakhs Per Annum) is standard for pro matrimonial ads. It sets expectations clearly, especially for Wanted Groom ads in big cities like Mumbai and Delhi.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q4. Can Riyo Advertising help me write my matrimonial text?<\/summary>\r\n    <p>Yes\u2014book via the Riyo Advertising online portal, and their team helps polish your ad copy to make it concise, impactful, and perfectly formatted for TOI classifieds.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q5. What is the most important detail in a Wanted Bride ad?<\/summary>\r\n    <p>Modern TOI Wanted Bride ads aren't just about looks anymore. Education, career, and interests count big time\u2014especially with city folks in metros.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q6. Does word count affect Times of India matrimonial ad rates?<\/summary>\r\n    <p>Yes\u2014for classified text ads, minimum 5 lines, each extra raises the TOI matrimonial ad cost. That's why abbreviations matter.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q7. Should I mention \"Caste-No-Bar\" in my matrimonial ad?<\/summary>\r\n    <p>If your family is truly open, yes\u2014go for it. Caste No Bar brings way more responses, and a wider mix, especially in the Times of India Sunday edition.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q8. How can I book a matrimonial ad for the NRI category?<\/summary>\r\n    <p>Pick the NRI Matrimonial category on the Riyo Advertising site. It hits Times of India international editions and reaches Global Indian readers spot on.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q9. What is the deadline for booking a Sunday Times Matrimonial ad?<\/summary>\r\n    <p>To get your ad in that Sunday's paper, finish your online matrimonial booking via Riyo Advertising by Wednesday or Thursday latest. Book early for best results.<\/p>\r\n<\/details>\r\n<details class=\"faq\">\r\n    <summary>Q10. What does \"BHP\" mean in a matrimonial ad?<\/summary>\r\n    <p>BHP means Biodata, Horoscope, and Photograph. Super common shorthand in TOI matrimonial classifieds\u2014lets families know exactly what to send when replying to your ad.<\/p>\r\n<\/details>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<h2 id=\"conclusion\">Quality Over Quantity \u2014 Every Time<\/h2>\r\n<p>\r\n    Here's the real deal every matrimonial expert knows: <strong>One great ad beats five mediocre ones every time.<\/strong> Forget spamming Times of India classifieds with repeats. You need one honest, specific, well-formatted ad\u2014written smart to connect straight with your ideal family.\r\n<\/p>\r\n<p>\r\n    Use these 7 secrets from the guide, and you'll see it\u2014not just more responses, but higher-quality ones. Fewer mismatches, better chats, and a quicker shot at the perfect match. <strong>Your right soulmate could be there browsing this Sunday's paper.<\/strong> Make sure your matrimonial ad grabs their attention!\r\n<\/p>\r\n\r\n<div class=\"rule\">\u00a7<\/div>\r\n\r\n<div class=\"cta\">\r\n    <div>\r\n        <h3>Ready to Stand Out in the Sunday Soulmate?<\/h3>\r\n        <p>Expert Ad Copy \u00b7 Official TOI Rates \u00b7 Free Proofreading<\/p>\r\n    <\/div>\r\n    <h3><a class=\"btn\" href=\"tel:+919821454000\">Call +91 98214 54000<\/a><\/h3>\r\n<\/div>\r\n\r\n    <div class=\"related-posts\">\r\n        <h3 class=\"toc-title\">Related Guides<\/h3>\r\n        <ul class=\"toc-list\">\r\n            <li><a href=\"https:\/\/riyoadvertising.com\/current-info\/times-of-india-matrimonial-online-booking-rates-2026\/\">Times of India Matrimonial Online Booking Rates (2026)<\/a><\/li>\r\n             <li><a href=\"https:\/\/riyoadvertising.com\/current-info\/business-standard-public-notice-booking-guide-2026\/\">Business Standard Public Notice Booking Guide (2026)<\/a><\/li>\r\n            <li><a href=\"https:\/\/riyoadvertising.com\/current-info\/toi-matrimonial-ad-booking-online-guide\/\">Book Times of India Matrimonial Ads Online | TOI Matrimonial Ad Rates 2026<\/a><\/li>\r\n        <\/ul>\r\n    <\/div>\r\n\r\n<\/article>\r\n\r\n<script type=\"application\/ld+json\">\r\n{\r\n    \"@context\": \"https:\/\/schema.org\",\r\n    \"@type\": \"FAQPage\",\r\n    \"mainEntity\": [\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"What are some good matrimonial ad samples for a Brahmin groom?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Riyo Advertising has a library of samples for all communities like Brahmin, Rajput, and Kshatriya to help you nail your Wanted Bride ad.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"How do I make my TOI matrimonial ad stand out?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Use bold or capitalized words in your opening line and consider a Classified Display format with a border or photograph.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"Is it better to include a salary in a matrimonial advertisement?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Listing income in LPA (Lakhs Per Annum) is standard for pro matrimonial ads and sets expectations clearly.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"Can Riyo Advertising help me write my matrimonial text?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Yes, their team helps polish your ad copy to make it concise and impactful when you book via their online portal.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"What is the most important detail in a Wanted Bride ad?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"In modern ads, education, career, and interests are as important as looks and personality.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"Does word count affect Times of India matrimonial ad rates?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Yes, classified text ads are charged per line, which is why using smart abbreviations is a money-saving move.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"Should I mention 'Caste-No-Bar' in my matrimonial ad?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"If your family is open, yes. It can boost responses by up to 40% by opening your ad to the entire TOI readership.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"How can I book a matrimonial ad for the NRI category?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Select the NRI Matrimonial category on the Riyo Advertising site to reach Global Indian readers via TOI international editions.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"What is the deadline for booking a Sunday Times Matrimonial ad?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Complete your booking by Wednesday or Thursday latest to get your ad in the upcoming Sunday edition.\"\r\n            }\r\n        },\r\n        {\r\n            \"@type\": \"Question\",\r\n            \"name\": \"What does 'BHP' mean in a matrimonial ad?\",\r\n            \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"BHP stands for Biodata, Horoscope, and Photograph\u2014standard shorthand in TOI matrimonial classifieds.\"\r\n            }\r\n        }\r\n    ]\r\n}\r\n<\/script>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Open the Times of India any Sunday, and you&#8217;ll see it\u2014page after page of matrimonial ads. Hundreds. Sometimes thousands. Each one a family&#8217;s hope, a person&#8217;s future, a parent&#8217;s prayer. Now here\u2019s a million-dollar question: Why would someone stop at&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[55],"class_list":["post-7507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matrimonial","tag-matrimonial"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/7507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=7507"}],"version-history":[{"count":16,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/7507\/revisions"}],"predecessor-version":[{"id":7589,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/7507\/revisions\/7589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/7542"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=7507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=7507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=7507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}