{"id":6371,"date":"2026-04-13T12:41:05","date_gmt":"2026-04-13T12:41:05","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=6371"},"modified":"2026-04-13T13:37:38","modified_gmt":"2026-04-13T13:37:38","slug":"behind-the-scenes-riyo-advertising-media-agency","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/behind-the-scenes-riyo-advertising-media-agency\/","title":{"rendered":"Behind the Scenes: A Day at Riyo Advertising 360\u00b0 Media Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6371\" class=\"elementor elementor-6371\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a70efd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a70efd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e3d4f\" data-id=\"f6e3d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7c890 elementor-widget elementor-widget-html\" data-id=\"7d7c890\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"container\">\r\n        <header>\r\n            <h1>A Day at Riyo Advertising: Behind the Scenes of a 360\u00b0 Media Agency<\/h1>\r\n            <div class=\"author-meta\">\r\n                By <strong>Deborah Priyadharshini<\/strong>, Freelance Media Writer \u2014 covers Mumbai's advertising and\r\n                print media industry\r\n            <\/div>\r\n\r\n            <div class=\"toc-container\">\r\n                <div class=\"toc-title\">Table of Contents<\/div>\r\n                <ul class=\"toc-list\">\r\n                    <li><a href=\"#morning\"><i class=\"fas fa-chevron-right\"><\/i> 7:00 AM \u2014 High Stakes<\/a><\/li>\r\n                    <li><a href=\"#people\"><i class=\"fas fa-chevron-right\"><\/i> Meet the Experts<\/a><\/li>\r\n                    <li><a href=\"#backbone\"><i class=\"fas fa-chevron-right\"><\/i> Public Notice Backbone<\/a><\/li>\r\n                    <li><a href=\"#architect\"><i class=\"fas fa-chevron-right\"><\/i> The Architect: Narendra Bhanushali<\/a>\r\n                    <\/li>\r\n                    <li><a href=\"#strategy\"><i class=\"fas fa-chevron-right\"><\/i> Mid-Day strategy Session<\/a><\/li>\r\n                    <li><a href=\"#meaning\"><i class=\"fas fa-chevron-right\"><\/i> What 360-Degree Means<\/a><\/li>\r\n                    <li><a href=\"#culture\"><i class=\"fas fa-chevron-right\"><\/i> Why Culture Matters<\/a><\/li>\r\n                    <li><a href=\"#faqs\"><i class=\"fas fa-chevron-right\"><\/i> Frequently Asked Questions<\/a><\/li>\r\n                <\/ul>\r\n            <\/div>\r\n\r\n        <\/header>\r\n\r\n        <p>The LBS Marg office does not put you gentle into it. At 7:15 AM, three calls are already on hold, a WhatsApp\r\n            message about an urgent placing of an obituary, and somebody verifying the deadline of the edition to be run\r\n            in <strong>Dainik Bhaskar in Mumbai<\/strong>.<\/p>\r\n\r\n        <p>That is <strong>Riyo Advertising<\/strong> on an ordinary day. To get a glimpse of the actual appearance of a\r\n            360-degree media agency with no branding, I spent a day in this Ghatkopar West office. It was not a refined\r\n            pitch deck I discovered. It was people.<\/p>\r\n\r\n        <img decoding=\"async\" src=\"https:\/\/riyoadvertising.com\/current-info\/wp-content\/uploads\/2026\/04\/1-2.jpeg\"\r\n            alt=\"Riyo Advertising Team Busy with Newspaper Ad Bookings\" class=\"hero-img\">\r\n\r\n        <h2 id=\"morning\">7:00 AM \u2014 Before Most Agencies Have Turned On a Computer<\/h2>\r\n        <p>The process of ad booking in newspapers is on non-negotiable deadlines. The morning department of Riyo is\r\n            already taking newspaper ad placements, verifying confirmed placements, and marking anything that was placed\r\n            after the last day of the week cutoff. <strong>Public announcements, legal notice advertising,\r\n                classifieds<\/strong> - this is work that can be done accurately but not fast and vice versa.<\/p>\r\n\r\n        <div class=\"quote-wrapper\">\r\n            <p>A single inaccurate date on a <a href=\"https:\/\/riyoadvertising.com\/public-notice-ads.shtml\">public notice advertisement<\/a>. One incorrect name change form. The client\r\n                will be forced to re-publish, re-pay, and occasionally, as in the case of a court-related filing,\r\n                provide an explanation of the lateness to someone who does not desire to listen to it.<\/p>\r\n        <\/div>\r\n\r\n        <p>The point of early start is not a culture point of the site. It's the job.<\/p>\r\n\r\n        <h2 id=\"people\">Meet the People You Actually Talk To<\/h2>\r\n        <p>In case you called Riyo and left a Google review, there is a good probability you called him by the name\r\n            <strong>Kirti Mane<\/strong> or <strong>Surya<\/strong>.<\/p> <p>They both appear in Justdial and Google reviews\r\n            frequently, described as very helpful or sorted it out immediately. That is no coincidence. They both deal with client coordination of some of the more difficult types - legal notice ad writing, obituaries placed last-minute, name change bookings which require a lot of paperwork and the client is already stressed by the time they make the call.<\/p>\r\n\r\n<p>Kirti is the one who is likely to take a first-time advertiser through what he or she actually needs, rather than what he or she believes he or she needs. Surya does much of the follow through - confirmations, evidence of publication, queries received after the ad has been run.<\/p>\r\n\r\n<p>\r\n    I will not be selling this. They're doing a job. However, they are doing it within a category where the majority of agencies consider the client a transaction and these two obviously do not.\r\n<\/p>\r\n\r\n        <p>They deal with client coordination of some of the more difficult types - legal notice ad writing, last-minute\r\n            obituaries, and name change bookings which require massive paperwork. Kirti is the one who is likely to take\r\n            a first-time advertiser through what they actually need, rather than what they believe they need. Surya does\r\n            much of the follow-through - confirmations, evidence of publication, and post-run queries.<\/p>\r\n\r\n        <div class=\"team-grid\">\r\n            <div class=\"team-card\">\r\n                <i class=\"fas fa-user-check\"><\/i>\r\n                <h4>Kirti Mane<\/h4>\r\n                <p>Client Coordination<\/p>\r\n            <\/div>\r\n            <div class=\"team-card\">\r\n                <i class=\"fas fa-clipboard-check\"><\/i>\r\n                <h4>Surya<\/h4>\r\n                <p>Follow-through Specialist<\/p>\r\n            <\/div>\r\n            <div class=\"team-card\">\r\n                <i class=\"fas fa-file-invoice\"><\/i>\r\n                <h4>Yogita Ghogare<\/h4>\r\n                <p>Digital Operations Manager<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <h2 id=\"backbone\">Rajesh and Dinesh: Public Notice Backbone<\/h2>\r\n        <p>Behind a large portion of the operation are <strong>Rajesh Bhanushali<\/strong> and <strong>Dinesh\r\n                Bhanushali<\/strong>. Rajesh, a senior media planner, ensures that <strong>IBC notices, DRT ads,\r\n                insolvency ads<\/strong> and other high-stakes public notice ads are in the right newspapers, in the\r\n            right format. Dinesh compares the content of legal notice advertisements with the brief to catch errors that\r\n            might lead to a reprint.<\/p>\r\n\r\n        <h2 id=\"architect\">The Architect: Narendra Bhanushali<\/h2>\r\n        <p>CEO <strong>Narendra Bhanushali<\/strong> began this agency in 2004. In over 20 years, he has seen print\r\n            decline and digital surge, but Riyo didn't just survive\u2014it grew. From newspaper ad booking to OOH\r\n            advertising, radio ad placement, TV commercial booking, and online PR services, the growth is rooted in a\r\n            client-first philosophy developed in 2004.<\/p>\r\n\r\n        <img decoding=\"async\" src=\"https:\/\/riyoadvertising.com\/current-info\/wp-content\/uploads\/2026\/04\/2-2.jpeg\"\r\n            alt=\"Strategic Media Planning Session at Riyo\" class=\"hero-img\">\r\n\r\n        <h2 id=\"strategy\">Mid-Day: When \"One Ad\" Becomes a Strategy<\/h2>\r\n        <p>Most agencies are either print-first or digital-first. Riyo runs both tracks from the same table. I saw a\r\n            property developer request a simple classified ad in <em>Times of India<\/em>. Instead of just booking it,\r\n            the team asked: \"What are you attempting to accomplish? New project launch? Inventory clearance?\"<\/p>\r\n\r\n        <p>In less than 20 minutes, that single ad request evolved into a strategic media buy encompassing print, OOH,\r\n            and a digital PR push. <strong>Yogita Ghogare<\/strong> manages this intersection where traditional media\r\n            purchasing meets modern digital brand presence.<\/p>\r\n\r\n<p>\r\nRiyo team does it a little differently, they enquire what the developer is actually attempting to accomplish. New project launch? Inventory clearance? Specific buyer profile? In less than 20 minutes, that single classified ad request has evolved into a discussion of strategic media purchasing in print and OOH, a creative ad design that cuts across media and whether a digital PR push to support the campaign would be feasible to the calendar.\r\n    \r\n<\/p>\r\n\r\n<p>Manager of Digital Operations, Yogita Ghogare, manages the section of Riyo which deals with this shift - <a href=\"https:\/\/riyoadvertising.com\/digital-media-buying.shtml\">digital PR services in Mumbai<\/a>, Google presence, brand presence beyond the print run. She came at a time when Riyo was growing its offer, and that point of intersection between the traditional media purchasing and the digital is where her work is.\r\n<\/p>\r\n\r\n<p>\r\n    A majority of agencies are either print-based or online-based. Riyo plays both songs on the same table.\r\n<\/p>\r\n        <h2 id=\"meaning\">What 360-Degree Actually Means Here<\/h2>\r\n        <p>At Riyo, a 360\u00b0 media agency means a client can walk in with a brand issue and walk out with a plan that\r\n            includes:<\/p>\r\n        <ul class=\"service-list\">\r\n            <li><strong><a href=\"https:\/\/riyoadvertising.com\/newspaper-advertising-booking-office.shtml\">Newspaper Advertisement Booking<\/a>:<\/strong> Listed, display, full page in 200+ newspapers.<\/li>\r\n            <li><strong><a href=\"https:\/\/riyoadvertising.com\/\">OOH Advertising<\/a>:<\/strong> Mall media, transit ads, hoardings across Mumbai and beyond.<\/li>\r\n            <li><strong><a href=\"https:\/\/riyoadvertising.com\/\">Radio Advertising<\/a>:<\/strong> Station selection, spot buying, and production referrals.<\/li>\r\n            <li><strong><a href=\"https:\/\/riyoadvertising.com\/\">TV Commercial Booking<\/a>:<\/strong> Regional channels, news channels, and spot buying.<\/li>\r\n            <li><strong><a href=\"https:\/\/riyoadvertising.com\/digital-media-buying.shtml\">Digital PR Services<\/a>:<\/strong> Press release distribution and Google News presence.<\/li>\r\n            <li><strong><a href=\"https:\/\/riyoadvertising.com\/legal_notice.shtml\">Legal Notice Advertising<\/a>:<\/strong> Precision-drafted public notices and name change ads.<\/li>\r\n        <\/ul>\r\n\r\n        <h2 id=\"culture\">Why the Culture Matters to You as a Client<\/h2>\r\n        <p>Riyo works based on freedom and responsibility. Decisions are made by teams without waiting for manager\r\n            sanctions. For example, when Kirti gets a call at 6:45 PM for a pressing <strong>IBC public notice<\/strong>\r\n            that must run the next morning, she sorts it immediately. That's the difference between meeting a court\r\n            deadline or missing it.<\/p>\r\n\r\n        <h2 id=\"clientid\">You're Not a Client ID Here<\/h2>\r\n        <p>In many agencies, you're forgotten once the invoice is sent. At Riyo, follow-through is a core job. Proof of\r\n            publication, edition confirmation, and handling post-run queries are standard. It's a customer-centric\r\n            implementation that goes beyond just booking space.<\/p>\r\n\r\n        <div class=\"cta-banner\">\r\n            <h3>Ready to Experience Exceptional Service?<\/h3>\r\n            <p>Visit our Ghatkopar West office or call our experts today to start your campaign.<\/p>\r\n            <a href=\"tel:+919821984000\" class=\"cta-btn\"><i class=\"fas fa-phone-alt\"><\/i> +91 9821984000<\/a>\r\n            <p style=\"margin-top: 15px; font-size: 0.9rem; opacity: 0.8;\">Or visit: <a href=\"https:\/\/riyoadvertising.in\" style=\"color: white;\" rel=\"nofollow noopener\" target=\"_blank\">riyoadvertising.in<\/a><\/p>\r\n        <\/div>\r\n\r\n        <section class=\"faq-section\">\r\n            <h2 id=\"faqs\">Frequently Asked Questions<\/h2>\r\n            <div class=\"faq-container\">\r\n                <details class=\"faq-item\">\r\n                    <summary>What services does Riyo Advertising offer as a 360-degree media agency?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Newspaper advertisement booking, Out of Home (OOH) advertisement, radio advertisement booking,\r\n                        TV commercial booking, online PR, and legal notice advertisement. All managed out of the same\r\n                        Ghatkopar West office.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>Who are Kirti and Surya at Riyo Advertising?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Client coordinators who handle difficult bookings, follow-ups, and queries on drafting legal\r\n                        notices, last-minute obituaries, and name change bookings. They are frequently mentioned in\r\n                        reviews for their responsiveness.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>How do I contact the Riyo Advertising team in Mumbai?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Call +91-9821984000. You can also visit our office at Ghatkopar West, LBS Marg, Mumbai for\r\n                        face-to-face campaign briefings.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>What is the best team for newspaper advertising in India?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Riyo Advertising is INS accredited, volume-based, and has been in business since 2004, handling\r\n                        classifieds and displays for 200+ publications. The best team is the one that responds when\r\n                        there is a problem.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>Who is Narendra Bhanushali and what is his role at Riyo Advertising?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        He is the founder and CEO who started the agency in 2004. He developed the client-first\r\n                        philosophy that drives the agency's 360-degree service model.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>Does Riyo Advertising handle digital PR alongside traditional media buying?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Yes. Yogita Ghogare operates digital PR services, including press release distribution and\r\n                        Google news visibility, integrating them with traditional print campaigns.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>What is \"behind the scenes\" of Riyo Advertising Mumbai?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Early mornings starting at 7:00 AM, intense newspaper deadline tracking, WhatsApp urgency, and\r\n                        strategic mid-day sessions that transform simple ads into multi-channel campaigns.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>Is Riyo Advertising good for legal notice and public notice ad placement?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Yes, they offer expert drafting services for public notices (IBC, DRT, etc.) and name change ads\r\n                        to ensure perfect formatting and avoid costly reprints.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>What does \"360-degree media agency\" mean in practice?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        It implies a single supplier for print, outdoor, radio, television, and internet. Not a referral\r\n                        network, but real purchasing relationships managed by one integrated team.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>Where is the Riyo Advertising office located?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Ghatkopar West, LBS Marg, Mumbai. It is a functional office where complex campaigns are briefed\r\n                        and executed daily.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>What do Riyo Advertising reviews say about the team?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Reviews (4+ stars on Google) frequently highlight responsiveness and follow-through, with\r\n                        specific mentions of team members like Kirti Mane and Surya for solving urgent issues.\r\n                    <\/div>\r\n                <\/details>\r\n\r\n                <details class=\"faq-item\">\r\n                    <summary>Does Riyo Advertising handle OOH and hoarding ad placement in Mumbai?<\/summary>\r\n                    <div class=\"faq-content\">\r\n                        Yes. The media buying team handles OOH, transit ads, and mall media, using footfall data to\r\n                        ensure spends go to the right locations.\r\n                    <\/div>\r\n                <\/details>\r\n            <\/div>\r\n        <\/section>\r\n\r\n        <script type=\"application\/ld+json\">\r\n        {\r\n          \"@context\": \"https:\/\/schema.org\",\r\n          \"@type\": \"FAQPage\",\r\n          \"mainEntity\": [\r\n            {\r\n              \"@type\": \"Question\",\r\n              \"name\": \"What services does Riyo Advertising offer?\",\r\n              \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Newspaper ad booking, OOH advertising, radio advertising, TV commercials, digital PR, and legal notice advertising.\"\r\n              }\r\n            },\r\n            {\r\n              \"@type\": \"Question\",\r\n              \"name\": \"How to contact Riyo Advertising Mumbai?\",\r\n              \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Call +91-9821984000 or visit their office at LBS Marg, Ghatkopar West.\"\r\n              }\r\n            },\r\n            {\r\n              \"@type\": \"Question\",\r\n              \"name\": \"Who is the CEO of Riyo Advertising?\",\r\n              \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Narendra Bhanushali, who founded the agency in 2004.\"\r\n              }\r\n            },\r\n            {\r\n              \"@type\": \"Question\",\r\n              \"name\": \"Does Riyo Advertising handle legal notices?\",\r\n              \"acceptedAnswer\": {\r\n                \"@type\": \"Answer\",\r\n                \"text\": \"Yes, they specialize in drafting and placing public notices, IBC ads, and name change advertisements.\"\r\n              }\r\n            }\r\n          ]\r\n        }\r\n        <\/script>\r\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Day at Riyo Advertising: Behind the Scenes of a 360\u00b0 Media Agency By Deborah Priyadharshini, Freelance Media Writer \u2014 covers Mumbai&#8217;s advertising and print media industry Table of Contents 7:00 AM \u2014 High Stakes Meet the Experts Public Notice&#8230;<\/p>\n","protected":false},"author":5,"featured_media":6390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/6371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=6371"}],"version-history":[{"count":7,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/6371\/revisions"}],"predecessor-version":[{"id":6449,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/6371\/revisions\/6449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/6390"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=6371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=6371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=6371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}