{"id":6158,"date":"2026-04-07T12:06:42","date_gmt":"2026-04-07T12:06:42","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=6158"},"modified":"2026-04-07T12:34:28","modified_gmt":"2026-04-07T12:34:28","slug":"times-of-india-display-ad-rates-2026-pricing-guide","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/times-of-india-display-ad-rates-2026-pricing-guide\/","title":{"rendered":"Times Of India Display Ad Rates-2026 Pricing Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6158\" class=\"elementor elementor-6158\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b787961 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b787961\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-442b782\" data-id=\"442b782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2853f05 elementor-widget elementor-widget-html\" data-id=\"2853f05\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/cdn.tailwindcss.com\"><\/script>\r\n\r\n<div class=\"max-w-3xl mx-auto px-4\">\r\n  <div class=\"bg-white shadow-md rounded-xl overflow-hidden\">\r\n    <div class=\"px-8 py-10 md:px-14 md:py-2\">\r\n\r\n      <!-- TABLE OF CONTENTS -->\r\n      <div class=\"bg-white border border-gray-200 shadow-sm rounded-lg p-6 mb-10\">\r\n        <h2 class=\"text-xs font-bold mb-4 flex items-center gap-2 text-gray-800 uppercase tracking-widest\">\r\n          Table of Contents\r\n        <\/h2>\r\n        <ul class=\"space-y-2 text-sm\">\r\n          <li><a href=\"#intro\" class=\"text-gray-700 hover:text-[#003057]\">\u279c Introduction<\/a><\/li>\r\n          <li><a href=\"#what-is-display\" class=\"text-gray-700 hover:text-[#003057]\">\u279c What \"Display Ad\" Actually Means in TOI<\/a><\/li>\r\n          <li><a href=\"#rate-structure\" class=\"text-gray-700 hover:text-[#003057]\">\u279c The Rate Card Structure \u2014 How TOI Prices Display Ads<\/a><\/li>\r\n          <li><a href=\"#city-wise\" class=\"text-gray-700 hover:text-[#003057]\">\u279c Times of India Display Ad Rates \u2014 City-Wise 2026<\/a><\/li>\r\n          <li><a href=\"#front-page\" class=\"text-gray-700 hover:text-[#003057]\">\u279c Front Page and Premium Positions \u2014 The Numbers People Don't Ask For Until It's Too Late<\/a><\/li>\r\n          <li><a href=\"#categories\" class=\"text-gray-700 hover:text-[#003057]\">\u279c Display Ad Rates for Specific Categories<\/a><\/li>\r\n          <li><a href=\"#online-booking\" class=\"text-gray-700 hover:text-[#003057]\">\u279c Online Booking \u2014 and Whether the Rate Is Actually Lower<\/a><\/li>\r\n          <li><a href=\"#rate-card-secrets\" class=\"text-gray-700 hover:text-[#003057]\">\u279c What the Rate Card Doesn't Tell You<\/a><\/li>\r\n          <li><a href=\"#faq\" class=\"text-gray-700 hover:text-[#003057]\">\u279c Frequently Asked Questions<\/a><\/li>\r\n        <\/ul>\r\n      <\/div>\r\n\r\n      <!-- CTA BUTTON -->\r\n      <div class=\"flex justify-center my-6\">\r\n        <a href=\"tel:+919821984000\"\r\n           class=\"flex items-center gap-3 bg-[#BB2D29] text-white px-8 py-4 rounded-full shadow-lg hover:shadow-xl transition-all duration-300 transform hover:scale-105\">\r\n          <span class=\"text-xl\">\ud83d\udcde<\/span>\r\n          <span class=\"text-lg md:text-xl font-bold tracking-wide\">Call Now: +91 98219 84000<\/span>\r\n        <\/a>\r\n      <\/div>\r\n\r\n      <!-- INTRO -->\r\n      <section id=\"intro\">\r\n        <h1 class=\"text-2xl font-bold mb-4 text-gray-900\">\r\n          Times of India Display Ad Rates 2026 \u2014 What You're Actually Going to Pay\r\n        <\/h1>\r\n       \r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          I've had clients come to me with budgets built around numbers they found on some aggregator site \u2014 numbers that were two rate cards out of date. They'd planned a campaign, got the approvals, and then the actual quote came in 30% higher. TOI updates its rate cards every year. Sometimes mid-year for specific categories. This guide uses figures verified against the April 2026 rate card (source: adrates.timesofindia.com, confirmed April 1, 2026). If you're reading this six months from now, check again before you commit.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          The <a href=\"times-of-india-display-ad-rates.shtml\">times of india display ad rates<\/a> differ by city, by position, by day of the week, and by category. That's four variables before you've even decided on size. Most people don't realise this until the quote arrives.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <!-- WHAT IS DISPLAY AD -->\r\n      <section id=\"what-is-display\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">What \"Display Ad\" Actually Means in TOI<\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Display ads in TOI are very different from classified text ads. They are not priced by the number of words. Instead, you pay for the physical space your ad occupies on the newspaper page.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          The cost is calculated as: <strong>rate per sq cm \u00d7 total ad size.<\/strong>\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          For example, a 10\u00d715 cm ad equals 150 sq cm. If the rate is \u20b9800 per sq cm in the Mumbai main edition, the cost becomes \u20b91,20,000 for just one day and one city. This is before adding any extra charges for premium placement.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          This pricing may seem high, but TOI offers massive reach. It's important to understand this cost structure before deciding your ad size during planning.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <!-- RATE CARD STRUCTURE -->\r\n      <section id=\"rate-structure\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">The Rate Card Structure \u2014 How <a href=\"https:\/\/riyoadvertising.com\/times-of-india-display-ad-rates.shtml\">TOI Prices Display Ads<\/a><\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          TOI display ad pricing is built on three main factors: city edition rates, position premiums, and day premiums. These are added together to determine the final cost.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          The base price depends on the city. Metro cities like Mumbai, Delhi, Bangalore, Chennai, and Kolkata all have different per sq cm rates. Mumbai and Delhi are the most expensive. Tier-2 cities like Pune, Ahmedabad, and Lucknow are more affordable, sometimes costing 40% less.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Ad position also plays a major role. Front-page ads are not just slightly higher\u2014they cost much more than regular pages. Ads on right-hand pages cost more than left-hand pages. Placing an ad above the fold on inside pages can increase the cost by 15\u201325%.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          The day of publication matters too. Sunday is the most expensive because it has the highest readership. Wednesday is also popular, especially for recruitment and property-related ads.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <!-- CITY-WISE RATES -->\r\n      <section id=\"city-wise\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">Times of India Display Ad Rates \u2014 City-Wise 2026<\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Here are the approximate base rates per sq cm for TOI's main edition (without premium placements):\r\n        <\/p>\r\n\r\n        <div class=\"overflow-x-auto mb-6\">\r\n          <table class=\"min-w-[500px] w-full border text-sm text-left\">\r\n            <thead class=\"bg-gray-100\">\r\n              <tr>\r\n                <th class=\"p-3 border font-semibold\">City<\/th>\r\n                <th class=\"p-3 border font-semibold\">Rate per sq cm<\/th>\r\n                <th class=\"p-3 border font-semibold\">Notes<\/th>\r\n              <\/tr>\r\n            <\/thead>\r\n            <tbody>\r\n              <tr><td class=\"p-3 border\">Mumbai<\/td><td class=\"p-3 border\">\u20b9760 to \u20b9900+<\/td><td class=\"p-3 border\">General pages average around \u20b9800<\/td><\/tr>\r\n              <tr class=\"bg-gray-50\"><td class=\"p-3 border\">Delhi<\/td><td class=\"p-3 border\">\u20b9700 to \u20b9860<\/td><td class=\"p-3 border\">Includes NCR coverage like Noida and Gurgaon<\/td><\/tr>\r\n              <tr><td class=\"p-3 border\">Bangalore<\/td><td class=\"p-3 border\">\u20b9500 to \u20b9620<\/td><td class=\"p-3 border\">Prices have increased in recent years<\/td><\/tr>\r\n              <tr class=\"bg-gray-50\"><td class=\"p-3 border\">Chennai<\/td><td class=\"p-3 border\">\u20b9420 to \u20b9540<\/td><td class=\"p-3 border\">Competitive for education and property ads<\/td><\/tr>\r\n              <tr><td class=\"p-3 border\">Kolkata<\/td><td class=\"p-3 border\">\u20b9380 to \u20b9480<\/td><td class=\"p-3 border\">One of the most affordable metro options<\/td><\/tr>\r\n              <tr class=\"bg-gray-50\"><td class=\"p-3 border\">Pune, Ahmedabad, Lucknow<\/td><td class=\"p-3 border\">\u20b9280 to \u20b9420<\/td><td class=\"p-3 border\">Good for regional campaigns<\/td><\/tr>\r\n            <\/tbody>\r\n          <\/table>\r\n        <\/div>\r\n\r\n        <div class=\"bg-gray-50 border-l-4 border-[#BB2D29] p-4 rounded mb-4\">\r\n          <p class=\"text-gray-700 text-sm leading-relaxed\">\r\n            These are starting rates. Final pricing can vary based on placement, section, and timing.\r\n          <\/p>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <!-- FRONT PAGE -->\r\n      <section id=\"front-page\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">Front Page and Premium Positions \u2014 The Numbers People Don't Ask For Until It's Too Late<\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Front-page ads are priced separately and are usually negotiated.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          In Mumbai, a front-page strip (bottom section) can cost between \u20b98 lakh and \u20b915 lakh for one day. A full jacket ad (covering front and back pages) starts around \u20b940 lakh and can go beyond \u20b948 lakh for Sundays.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Delhi front-page ads are usually 10\u201315% cheaper than Mumbai.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Other premium spots like the back page or Page 3 can cost 30\u201350% more than regular ads. Centre spreads (two full pages) are priced separately and usually require booking at least two weeks in advance.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          If your total campaign budget is under \u20b920 lakh, front-page advertising may not be practical.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <!-- CATEGORIES -->\r\n      <section id=\"categories\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">Display Ad Rates for Specific Categories<\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Different categories use display ads differently.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Recruitment<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Recruitment ads often perform well in the Ascent supplement (usually on Thursdays). These ads target professionals, making them more effective despite higher rates. Many companies find value in this for senior hiring roles.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Public Notices<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Public notice ads are often overpaid. Display ads are priced the same as regular display ads, but most legal notices can be done through classified text at a much lower cost. Always check legal requirements before choosing display format.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Property &amp; Education<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Property ads perform best in weekend editions, especially in the Times Property supplement. Education ads see strong results during the admission season (June\u2013July).\r\n        <\/p>\r\n\r\n        <div class=\"bg-gray-50 border-l-4 border-[#BB2D29] p-4 rounded mb-4\">\r\n          <p class=\"text-gray-700 text-sm leading-relaxed\">\r\n            Overall, display ads in TOI are powerful but expensive. Choosing the right city, position, and category is key to making the most of your budget.\r\n          <\/p>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <!-- ONLINE BOOKING -->\r\n      <section id=\"online-booking\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">Online Booking \u2014 and Whether the Rate Is Actually Lower<\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Short answer: yes, in most cases. <a href=\"https:\/\/riyoadvertising.com\/times-of-india-display-ad-rates.shtml\">Times of India display ad rates booked online<\/a> through platforms like riyoadvertising.com or releasemyad.com are usually 15\u201335% cheaper than walk-in counter rates. The discount for display ads is smaller compared to classifieds, where online discounts can go up to 50%. Display ads have tighter margins, so the price difference is not as high.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Another benefit of booking online is proper documentation. You receive a written rate confirmation before making the payment. With walk-in bookings, pricing discussions are sometimes verbal, and the final invoice may differ. This is not specific to TOI\u2014it's common across many large media houses.\r\n        <\/p>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          For display ads, the minimum booking lead time is usually five to seven working days for standard placements. If you want premium spots like the front page, you'll need to book at least two to three weeks in advance. A good strategy is to book in the last week of the month for ads planned in the following month. During this time, ad operations teams are more flexible with positioning since they are planning future inventory rather than filling immediate gaps.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <!-- WHAT RATE CARD DOESN'T TELL YOU -->\r\n      <section id=\"rate-card-secrets\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-semibold mb-3 text-gray-900\">What the Rate Card Doesn't Tell You<\/h2>\r\n\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          There are a few important details that are not mentioned in the official rate card.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Multi-City Combo Pricing<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          First, combo pricing across multiple editions is often negotiable. If you are booking ads in cities like Mumbai, Delhi, and Bangalore in the same week, you can ask for a multi-city rate. This pricing is not publicly listed, but it is available for larger campaigns.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Colour Ad Premium<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Second, colour ads usually cost more. In most sections, choosing colour instead of black-and-white adds around 15\u201320% to the cost. However, this extra charge does not apply to pages that are already printed in full colour, such as the front page, back page, or certain supplements. If your ad is placed on an inside page that is normally black-and-white, you will have to pay extra for colour.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Bleed Ads<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Third, bleed ads\u2014ads that go right to the edge of the page without margins\u2014come with a small additional cost. This charge is not always clearly mentioned upfront, so it's worth confirming in advance.\r\n        <\/p>\r\n\r\n        <h3 class=\"text-base font-semibold text-gray-800 mb-1\">Agency Commission<\/h3>\r\n        <p class=\"text-gray-700 leading-relaxed mb-4\">\r\n          Lastly, agency commission plays a role in pricing. Registered media agencies typically get around 15% off the rate card. If you are booking directly without an agency, you will need to negotiate your own discount. This difference is one of the main reasons why working with a media buyer can sometimes be more cost-effective.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <!-- FAQs -->\r\n      <section id=\"faq\" class=\"mt-10\">\r\n        <h2 class=\"text-xl font-bold mb-6 text-gray-900\">Frequently Asked Questions<\/h2>\r\n\r\n        <div class=\"space-y-4\">\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">1. What are the times of india display ad rates per sq cm in 2026?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">Mumbai and Delhi run \u20b9760\u2013\u20b9900 per sq cm for run-of-paper placement. Other metros are lower \u2014 Bangalore around \u20b9500\u2013\u20b9620, Chennai \u20b9420\u2013\u20b9540, Kolkata \u20b9380\u2013\u20b9480. TOI display ad cost per sq cm varies by section and day on top of the city base rate. Sunday adds a premium in every market. These are April 2026 figures verified against adrates.timesofindia.com \u2014 check before booking.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">2. How much does a <a href=\"times-of-india-display-ad-rates.shtml\">display ad cost in times of india<\/a> for a half-page?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">Depends entirely on the city and position. A half-page in Mumbai main edition at \u20b9800 per sq cm, run-of-paper, works out to roughly \u20b92.4 lakh to \u20b93.2 lakh depending on the exact dimensions. That's before any day premium or position charge. Right-hand page, above fold, Sunday would push that number considerably higher. Get a written quote. Don't build a budget off this number alone.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">3. Is there a times of india display ad rate card 2026 PDF available?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">TOI publishes rate information through adrates.timesofindia.com. A formal<a href=\"https:\/\/riyoadvertising.com\/the-times-of-india.shtml\"> times of india display ad rate card 2026 PDF<\/a>for specific editions is available through authorised media buyers and directly from TOI's ad sales team. The public-facing page has indicative rates \u2014 the full card with position premiums and supplement pricing requires a direct request. We can pull the latest card for your target editions. One email, usually same-day response.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">4. What are TOI display ad rates for recruitment advertising specifically?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">Ascent supplement (Thursday) is the primary vehicle for recruitment display in TOI. TOI display ad rates for recruitment advertising in Ascent run at a premium over the base edition rate \u2014 roughly 10\u201320% higher in Mumbai. The readership is working professionals, which is why it costs more. For senior roles or volume hiring campaigns, it's worth the premium. For a single entry-level position, a classified text ad is cheaper and just as effective. Don't let anyone tell you otherwise.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">5. Are times of india display ad rates lower when booked online?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">Yes. Times of india display ad booking rates online are 15\u201335% below counter rates in most cases. Classified online discounts go higher \u2014 up to 50%. Display discounts are narrower but still real. Book through a registered platform for written rate confirmation before payment.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">6. What's the lowest display ad rate available in Times of India?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">Tier-2 city editions. Lucknow, Kanpur, Patna, Ranchi \u2014 lowest display ad rates in Times of India newspaper are in editions covering smaller markets, running \u20b9180\u2013\u20b9320 per sq cm depending on category and day. If your campaign targets those geographies, the cost-per-impression math is very different from Metro editions. Worth considering for regional product launches or local brand campaigns.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n          <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"border p-4 rounded\">\r\n            <h3 itemprop=\"name\" class=\"font-semibold text-gray-800\">7. How do times of india display ad rates differ city-wise?<\/h3>\r\n            <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n              <p itemprop=\"text\" class=\"mt-2 text-gray-700\">Mumbai and Delhi are the most expensive. Then Bangalore. Then Chennai and Kolkata roughly equal, with Kolkata slightly lower. Tier-2 editions are 40\u201360% cheaper than Mumbai. Times of India display advertisement rates city wise reflect both circulation and advertiser demand in each market \u2014 Mumbai commands the premium because that's where both the readership and the competition are densest. Check first. One phone call saves a lot of trouble.<\/p>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        <\/div>\r\n      <\/section>\r\n\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents \u279c Introduction \u279c Official Contact Details for TOI Obituary Bookings \u279c City-Wise Helplines \u279c Email and Online Support \u279c Response Times \u2014 What to Actually Expect \u279c Common Queries Handled Through Support \u279c Where to Find the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":6165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,4,40],"tags":[],"class_list":["post-6158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-agency","category-media","category-media-buying-agency"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/6158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=6158"}],"version-history":[{"count":6,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/6158\/revisions"}],"predecessor-version":[{"id":6164,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/6158\/revisions\/6164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/6165"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=6158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=6158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=6158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}