{"id":4793,"date":"2026-01-14T07:27:11","date_gmt":"2026-01-14T07:27:11","guid":{"rendered":"https:\/\/riyoadvertising.com\/current-info\/?p=4793"},"modified":"2026-01-16T14:37:19","modified_gmt":"2026-01-16T14:37:19","slug":"what-is-ppr-in-advertising","status":"publish","type":"post","link":"https:\/\/riyoadvertising.com\/current-info\/what-is-ppr-in-advertising\/","title":{"rendered":"What is PPR in Advertising? | Public and Press Relations Explained"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4793\" class=\"elementor elementor-4793\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b787961 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b787961\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-442b782\" data-id=\"442b782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2853f05 elementor-widget elementor-widget-html\" data-id=\"2853f05\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t <!-- Main Container -->\r\n    <div class=\"container mx-auto px-4 py-10 max-w-4xl\">\r\n        \r\n        <!-- Blog Card -->\r\n        <div class=\"bg-white rounded-2xl shadow-xl overflow-hidden border border-gray-100\">\r\n            \r\n            <div class=\"p-8 md:p-12\">\r\n\r\n                <!-- Header Section -->\r\n                <header class=\"mb-10 text-center\">\r\n                    <div class=\"inline-block px-3 py-1 bg-blue-50 text-brand-blue text-xs font-bold uppercase tracking-wider rounded-full mb-4\">Digital Marketing & Advertising<\/div>\r\n                   \r\n                <\/header>\r\n\r\n               \r\n\r\n                <!-- Table of Contents -->\r\n                <div class=\"bg-blue-50 rounded-xl p-6 md:p-8 mb-10 border-l-4 border-brand-blue\">\r\n                    <h2 class=\"text-2xl font-bold mb-4 text-brand-blue flex items-center gap-2\">\r\n                        <i class=\"fas fa-list-ul\"><\/i> Table of Contents\r\n                    <\/h2>\r\n                    <ul class=\"grid md:grid-cols-2 gap-y-3 gap-x-6 text-gray-700 font-medium\">\r\n                        <li><a href=\"#definition\" class=\"hover:text-brand-purple transition flex items-center gap-2\"><i class=\"fas fa-info-circle text-brand-purple text-sm\"><\/i> What does PPR stand for?<\/a><\/li>\r\n                        <li><a href=\"#key-aspects\" class=\"hover:text-brand-purple transition flex items-center gap-2\"><i class=\"fas fa-key text-brand-purple text-sm\"><\/i> Key Aspects & Implications<\/a><\/li>\r\n                        <li><a href=\"#context\" class=\"hover:text-brand-purple transition flex items-center gap-2\"><i class=\"fas fa-bullseye text-brand-purple text-sm\"><\/i> Common Context of Use<\/a><\/li>\r\n                        <li><a href=\"#important-aspects\" class=\"hover:text-brand-purple transition flex items-center gap-2\"><i class=\"fas fa-exclamation-circle text-brand-purple text-sm\"><\/i> Important Implications<\/a><\/li>\r\n                        <li><a href=\"#benefits\" class=\"hover:text-brand-purple transition flex items-center gap-2\"><i class=\"fas fa-thumbs-up text-brand-purple text-sm\"><\/i> Benefits for Lead Gen<\/a><\/li>\r\n                        <li><a href=\"#comparison\" class=\"hover:text-brand-purple transition flex items-center gap-2\"><i class=\"fas fa-balance-scale text-brand-purple text-sm\"><\/i> PPR vs Pay Per Lead<\/a><\/li>\r\n                    <\/ul>\r\n                <\/div>\r\n\r\n                <!-- Section 1: Definition -->\r\n                <section id=\"definition\" class=\"mb-12\">\r\n                    <h2 class=\"text-3xl font-bold mb-4 pb-2 border-b border-gray-200\">What does PPR stand for ?<\/h2>\r\n                    <p class=\"text-gray-600 leading-relaxed text-lg mb-4\">\r\n                        <strong class=\"text-brand-blue\">Digital marketing and online advertising<\/strong> In online advertising and digital marketing, PPR is the acronym <strong class=\"text-brand-purple\">Pay Per Registration<\/strong>, a pricing model built upon the idea of performance, such as charging the advertiser only when a user has filled out a registration or sign-up form due to the campaign, which has been triggered through the campaign. It is mostly applied in lead generation and user acquisition campaigns whereby the registration is the critical conversion event.\r\n                    <\/p>\r\n                <\/section>\r\n\r\n                <!-- Section 2: Key Aspects -->\r\n                <section id=\"key-aspects\" class=\"mb-12\">\r\n                    <h2 class=\"text-3xl font-bold mb-6 pb-2 border-b border-gray-200\">Key Aspects and Implications of PPR<\/h2>\r\n                    \r\n                    <div class=\"grid md:grid-cols-1 gap-6\">\r\n                        <div class=\"bg-gray-50 p-6 rounded-lg border-l-4 border-brand-purple\">\r\n                            <h3 class=\"text-xl font-bold text-gray-800 mb-2\">Cost efficiency for lead generation<\/h3>\r\n                            <p class=\"text-gray-600\">On a per-registration basis, advertisers only pay on successful registration, rather than on impressions and clicks, thus budgets are more effective when it comes to user database and email list creation.<\/p>\r\n                        <\/div>\r\n                        \r\n                        <div class=\"bg-white p-6 rounded-lg shadow-sm border border-gray-100\">\r\n                            <h3 class=\"text-xl font-bold text-brand-blue mb-2\">Higher focus on targeted traffic<\/h3>\r\n                            <p class=\"text-gray-600\">Since all actions paid are a registration, the campaigns tend to be highly targeted (audience, keywords, creatives, funnels) to get users that have a high likelihood of signing up, enhancing the quality of leads.<\/p>\r\n                        <\/div>\r\n\r\n                        <div class=\"bg-gray-50 p-6 rounded-lg border-l-4 border-brand-purple\">\r\n                            <h3 class=\"text-xl font-bold text-gray-800 mb-2\">Risk mitigation for advertisers<\/h3>\r\n                            <p class=\"text-gray-600\">There is also less financial risk than CPM or CPC models; where fewer users who have clicked are registered, no PPR fee is activated, and more risk is borne by publishers or affiliates.<\/p>\r\n                        <\/div>\r\n\r\n                        <div class=\"bg-white p-6 rounded-lg shadow-sm border border-gray-100\">\r\n                            <h3 class=\"text-xl font-bold text-brand-blue mb-2\">Measurable ROI and optimization<\/h3>\r\n                            <p class=\"text-gray-600\">The registrations can be easily measured as conversions, and it is possible to establish the cost-per-registration and downstream metrics (lead-to-customer rate, LTV), which can be used to optimize channels, creatives, and landing pages.<\/p>\r\n                        <\/div>\r\n\r\n                        <div class=\"bg-gray-50 p-6 rounded-lg border-l-4 border-brand-purple\">\r\n                            <h3 class=\"text-xl font-bold text-gray-800 mb-2\">Lead quality assessment and funnel insights<\/h3>\r\n                            <p class=\"text-gray-600\">Registration data (location, device, source, form fields) can be used to test lead quality and effectively target and message in future to enhance performance of the campaign over time.<\/p>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n\r\n                <!-- Section 3: Context -->\r\n                <section id=\"context\" class=\"mb-12\">\r\n                    <h2 class=\"text-3xl font-bold mb-4 pb-2 border-b border-gray-200\">In what context is PPR commonly used ?<\/h2>\r\n                    <p class=\"text-gray-600 leading-relaxed bg-blue-50 p-6 rounded-xl border border-blue-100\">\r\n                        Most often PPR is employed within the framework of <a href=\"https:\/\/riyoadvertising.com\/\">digital marketing advertising<\/a> , especially in performance and affiliate advertising campaigns when the aim is to achieve the result of user sign-ups (registrations) in products, software, webinars, or services.\r\n                    <\/p>\r\n                <\/section>\r\n\r\n                <!-- Section 4: Important Aspects -->\r\n                <section id=\"important-aspects\" class=\"mb-12\">\r\n                    <h2 class=\"text-3xl font-bold mb-6 pb-2 border-b border-gray-200\">What are the important aspects or implications of PPR ?<\/h2>\r\n                    <p class=\"mb-4 text-gray-600\">The important aspects and implications of PPR (Pay Per Registration) are:<\/p>\r\n                    \r\n                    <ul class=\"space-y-4\">\r\n                        <li class=\"bg-white p-5 rounded-lg shadow-sm border-l-4 border-brand-blue\">\r\n                            <h4 class=\"font-bold text-lg text-gray-800 mb-1\"><i class=\"fas fa-coins text-brand-purple mr-2\"><\/i> Cost efficiency & lower risk for advertisers<\/h4>\r\n                            <p class=\"text-gray-600 text-sm\">Improved Advertisements will not be charged based on impressions or clicks as only a user registration (completing the form) charges the advertiser, saving them on unnecessary expenses incurred with CPM\/CPC models.<\/p>\r\n                        <\/li>\r\n                        <li class=\"bg-white p-5 rounded-lg shadow-sm border-l-4 border-brand-blue\">\r\n                            <h4 class=\"font-bold text-lg text-gray-800 mb-1\"><i class=\"fas fa-filter text-brand-purple mr-2\"><\/i> Strong focus on lead quality and funnel<\/h4>\r\n                            <p class=\"text-gray-600 text-sm\">As every paid action is a registration, the nature of the campaigns is high-intent traffic, optimized landing pages and effortless forms to capture users who will turn into leads or customers.<\/p>\r\n                        <\/li>\r\n                        <li class=\"bg-white p-5 rounded-lg shadow-sm border-l-4 border-brand-blue\">\r\n                            <h4 class=\"font-bold text-lg text-gray-800 mb-1\"><i class=\"fas fa-chart-line text-brand-purple mr-2\"><\/i> Clear measurability and optimization<\/h4>\r\n                            <p class=\"text-gray-600 text-sm\">PPR provides a straight forward cost-per-registration ratio, and it is simple to compare channels, creatives and publishers, and scale those which offer a reasonable cost-per-lead (CPL) and downstream conversion.<\/p>\r\n                        <\/li>\r\n                        <li class=\"bg-white p-5 rounded-lg shadow-sm border-l-4 border-brand-blue\">\r\n                            <h4 class=\"font-bold text-lg text-gray-800 mb-1\"><i class=\"fas fa-hand-holding-usd text-brand-purple mr-2\"><\/i> More performance pressure on publishers\/affiliates<\/h4>\r\n                            <p class=\"text-gray-600 text-sm\">The profitability of the publishers is only generated when a registration is performed, which encourages the publishers to send the qualified traffic more and optimize the attractiveness of offers, tracking, and user experience of the forms.<\/p>\r\n                        <\/li>\r\n                    <\/ul>\r\n                <\/section>\r\n\r\n                <!-- Section 5: Benefits -->\r\n                <section id=\"benefits\" class=\"mb-12\">\r\n                    <h2 class=\"text-3xl font-bold mb-4 pb-2 border-b border-gray-200\">Benefits of Pay Per Registration for lead generation<\/h2>\r\n                    <p class=\"text-gray-600 mb-6\">Pay Per Registration (PPR) is best suited to lead generation since you are only billed when they are actually registered thus giving you a clear ROI and a better control on your expenditure. It converts your budget to a simple pay-to-convert model, as opposed to a pay-to-click or impressions model.<\/p>\r\n                    \r\n                    <h3 class=\"text-xl font-bold text-brand-blue mb-4\">Key Benefits of PPR for Lead Generation<\/h3>\r\n                    <div class=\"grid md:grid-cols-2 gap-6\">\r\n                        <div class=\"bg-gradient-to-br from-white to-purple-50 p-6 rounded-xl border border-gray-200\">\r\n                            <h4 class=\"font-bold text-gray-900 mb-2\">Cost-efficient, low-wastage spend<\/h4>\r\n                            <p class=\"text-sm text-gray-600\">It is paid out upon completion of a registration form and any type of non-converting clicks or views cannot be charged as on other pay-per-lead models.<\/p>\r\n                        <\/div>\r\n                        <div class=\"bg-gradient-to-br from-white to-blue-50 p-6 rounded-xl border border-gray-200\">\r\n                            <h4 class=\"font-bold text-gray-900 mb-2\">Clear, measurable ROI<\/h4>\r\n                            <p class=\"text-sm text-gray-600\">Every registration is a tracked conversion, giving the exact cost-per-registration, and enables easy channel, creative, and audience comparison to maximize performance.<\/p>\r\n                        <\/div>\r\n                        <div class=\"bg-gradient-to-br from-white to-blue-50 p-6 rounded-xl border border-gray-200\">\r\n                            <h4 class=\"font-bold text-gray-900 mb-2\">Better alignment with business goals<\/h4>\r\n                            <p class=\"text-sm text-gray-600\">As the billing unit is a registration (a real lead), the pricing model will be directly connected to your acquisition goals and not based upon proxy-based metrics such as traffic or impressions.<\/p>\r\n                        <\/div>\r\n                        <div class=\"bg-gradient-to-br from-white to-purple-50 p-6 rounded-xl border border-gray-200\">\r\n                            <h4 class=\"font-bold text-gray-900 mb-2\">Improved targeting and lead quality<\/h4>\r\n                            <p class=\"text-sm text-gray-600\">In order to remain profitable, PPR campaigns are frequently planned based on high-intent audiences and best funnels, resulting in higher-quality leads.<\/p>\r\n                        <\/div>\r\n                        <div class=\"md:col-span-2 bg-gray-50 p-6 rounded-xl border border-gray-200 text-center\">\r\n                            <h4 class=\"font-bold text-gray-900 mb-2\">Scalability when it works<\/h4>\r\n                            <p class=\"text-sm text-gray-600\">When a profitable cost-per-registration is found, budgets may be increased on the most successful sources and cut on those that are not performing well, as with other performance-based lead models.<\/p>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/section>\r\n\r\n                <!-- Section 6: Comparison -->\r\n                <section id=\"comparison\" class=\"mb-12\">\r\n                    <h2 class=\"text-3xl font-bold mb-4 pb-2 border-b border-gray-200\">How does Pay Per Registration compare to Pay Per Lead<\/h2>\r\n                    <p class=\"text-gray-600 mb-6\">Pay Per Registration (PPR) is a more specific version of Pay Per Lead (PPL) in which a completed user registration form is simply considered to be a lead. The action that is paid in PPL is more generic (form fill, call, demo request, etc.), whereas in PPR, it is strictly bound to registrations.<\/p>\r\n\r\n                    <div class=\"overflow-x-auto\">\r\n                        <table class=\"w-full text-left border-collapse border border-gray-200 rounded-lg overflow-hidden\">\r\n                            <thead>\r\n                                <tr class=\"bg-brand-blue text-white\">\r\n                                    <th class=\"p-4 border border-gray-200 w-1\/4\">Key Differences<\/th>\r\n                                    <th class=\"p-4 border border-gray-200 w-3\/8\">PPR (Pay Per Registration)<\/th>\r\n                                    <th class=\"p-4 border border-gray-200 w-3\/8\">PPL (Pay Per Lead)<\/th>\r\n                                <\/tr>\r\n                            <\/thead>\r\n                            <tbody>\r\n                                <tr class=\"bg-white hover:bg-gray-50 transition\">\r\n                                    <td class=\"p-4 border border-gray-200 font-bold text-brand-purple\">Definition of the action<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">The payment only occurs when a user makes a registration\/sign-up form (creating an account, signing up to an event, signing up to a trial).<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">The fee is charged based on any available action of qualified lead (form fill, phone call, inquiry, quote request).<\/td>\r\n                                <\/tr>\r\n                                <tr class=\"bg-gray-50 hover:bg-gray-100 transition\">\r\n                                    <td class=\"p-4 border border-gray-200 font-bold text-brand-purple\">Specificity and tracking<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">Extremely standardized and clear event (registration), simplistic to follow and assign in funnels.<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">Is able to use various types of leads through channels and may require additional qualification policies (valid phone, correct email, etc.).<\/td>\r\n                                <\/tr>\r\n                                <tr class=\"bg-white hover:bg-gray-50 transition\">\r\n                                    <td class=\"p-4 border border-gray-200 font-bold text-brand-purple\">Use cases<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">Ideal use with SaaS, applications, memberships, webinars, and platforms, where registration is the key top-of-funnel metric.<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">Applied more generically to all industries (real estate, insurance, services) where one of the leads may be a call, a form, or a meeting request.<\/td>\r\n                                <\/tr>\r\n                                <tr class=\"bg-gray-50 hover:bg-gray-100 transition\">\r\n                                    <td class=\"p-4 border border-gray-200 font-bold text-brand-purple\">Pricing and risk<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">It is usually a little less expensive per action since it targets one, upper-funnel action (registration, not always sales-qualified).<\/td>\r\n                                    <td class=\"p-4 border border-gray-200 text-gray-600 text-sm\">This can be charged at a higher rate when the lead definition is more sales-proximate (pre-qualified, appointment-set, etc.) and puts more risk on the publisher\/agency.<\/td>\r\n                                <\/tr>\r\n                            <\/tbody>\r\n                        <\/table>\r\n                    <\/div>\r\n                    <div class=\"mt-4 bg-yellow-50 p-4 rounded-lg border-l-4 border-yellow-400 text-sm text-gray-700 italic\">\r\n                        <strong>Note:<\/strong> PPR sits inside the wider PPL family: all PPRs are pay-per-lead models, but not all pay-per-lead programs involve a full-fledged registration-based PPR campaign.\r\n                    <\/div>\r\n                <\/section>\r\n\r\n                <!-- CTA Banner -->\r\n                <div class=\"bg-gradient-brand rounded-xl p-8 text-center text-white shadow-lg mb-12\">\r\n                    <p class=\"text-lg md:text-xl font-medium mb-4\">\r\n                        Looking for effective <a href=\"https:\/\/riyoadvertising.com\/\" class=\"underline hover:text-blue-200\">performance marketing strategies<\/a>? Riyo Advertising helps you maximize ROI with models like PPR.\r\n                    <\/p>\r\n                    <a href=\"https:\/\/riyoadvertising.com\/contact-us\" class=\"inline-block bg-white text-brand-purple font-bold py-3 px-8 rounded-full shadow-lg hover:bg-gray-100 transition transform hover:-translate-y-1\">\r\n                        Contact Us Today\r\n                    <\/a>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- FAQ JSON-LD Schema -->\r\n    <script type=\"application\/ld+json\">\r\n    {\r\n      \"@context\": \"https:\/\/schema.org\",\r\n      \"@type\": \"FAQPage\",\r\n      \"mainEntity\": [{\r\n        \"@type\": \"Question\",\r\n        \"name\": \"What does PPR stand for in Advertising?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"In online advertising and digital marketing, PPR is the acronym Pay Per Registration, a pricing model built upon the idea of performance, such as charging the advertiser only when a user has filled out a registration or sign-up form due to the campaign.\"\r\n        }\r\n      }, {\r\n        \"@type\": \"Question\",\r\n        \"name\": \"In what context is PPR commonly used?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"Most often PPR is employed within the framework of digital marketing advertising, especially in performance and affiliate advertising campaigns when the aim is to achieve the result of user sign-ups (registrations) in products, software, webinars, or services.\"\r\n        }\r\n      }, {\r\n        \"@type\": \"Question\",\r\n        \"name\": \"What are the important aspects or implications of PPR?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"Key aspects include cost efficiency & lower risk for advertisers, strong focus on lead quality and funnel, clear measurability and optimization, and more performance pressure on publishers\/affiliates.\"\r\n        }\r\n      }, {\r\n        \"@type\": \"Question\",\r\n        \"name\": \"How does Pay Per Registration compare to Pay Per Lead?\",\r\n        \"acceptedAnswer\": {\r\n          \"@type\": \"Answer\",\r\n          \"text\": \"PPR is a specific version of PPL where a completed registration form is the lead. PPR payment occurs only on registration\/sign-up, whereas PPL can be charged on various actions like form fills, calls, or inquiries. PPR is ideal for SaaS and memberships, while PPL is used generically across industries.\"\r\n        }\r\n      }]\r\n    }\r\n    <\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital Marketing &#038; Advertising Table of Contents What does PPR stand for? Key Aspects &#038; Implications Common Context of Use Important Implications Benefits for Lead Gen PPR vs Pay Per Lead What does PPR stand for ? Digital marketing and&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-epaper"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/4793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/comments?post=4793"}],"version-history":[{"count":19,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/4793\/revisions"}],"predecessor-version":[{"id":4880,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/posts\/4793\/revisions\/4880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media\/4798"}],"wp:attachment":[{"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/media?parent=4793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/categories?post=4793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyoadvertising.com\/current-info\/wp-json\/wp\/v2\/tags?post=4793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}