Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's like Google, yahoo, Bing etc or also the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.
SEO may target different kinds of search, including image search, local search, video search, academic search.
SEO considers how search engines work, what people search for, the search terms or keywords used in search engines and which search engines are preferred by their targeted audience.
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