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Media Planning

Media Planning involves one of the most crucial decisions for an advertiser in its objectives to reach effectively the target markets. The decisions assume further critical importance with the wide availability of media vehicles and changing reading and viewing patterns in buying public.

Types Of Media

Advertisers face virtually oceanful media choices, though many of them may be summarily rejected as being irrelevant either to the product type or to consumer type

The following are the major types of Media:

  • Directory Media
  • Direct Mail Media
  • Radio Advertising
  • Point of Purchase Media
  • Outdoor Media
  • Newspaper
  • Media Magazine
  • Transit Media
  • Screen Media
  • Television Media
  • Specialty Media
  • Internet Advertising